false<![CDATA[Punk Marketing: Get Off Your Ass and Join the Revolution]]>http://photo.goodreads.com/books/1172185688m/147292.jpg1472923<p> The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. </p> <p> In <i>Punk Marketing</i>, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. </p> <p> Never dull, sometimes controversial, but always a helluva lot of fun, <i>Punk Marketing</i> presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With <i>Punk Marketing</i>, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. </p> <p> <i>Punk Marketing</i> is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need. </p>1421512722007Punk Marketing: Get Off Your Ass and Join the Revolutiontotal:47|5:0|4:0|3:0|2:1|1:0|47169951041falsefalseFri Feb 01 00:00:00 -0800 2008Thu Feb 07 19:50:13 -0800 2008Thu Feb 07 19:51:11 -0800 200810falsefalseThu Apr 02 10:22:29 -0700 2009Thu Apr 02 10:22:29 -0700 200930falsefalseThu May 01 08:43:22 -0700 2008Thu May 01 08:49:34 -0700 2008
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If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!]]>
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