Sign in with Facebook
Loading...
27th out of 46 books
—
5 voters
Punk Marketing: Get Off Your Ass and Join the Revolution
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.
In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the peopl...more
In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the peopl...more
Hardcover, 256 pages
Published
February 27th 2007
by HarperBusiness
(first published 2007)
Friend Reviews
To see what your friends thought of this book,
please sign up.
Community Reviews
(showing
1-30
of
245)
Though it is large brand/consumer targeted, I think it has a lot of concepts that will work their way into everyday marketing for my small music-theater company.
some good examples and case studies, but this book rambles quite a bit and is a little self-serving (a lot of the examples are projects the authors worked on).
An optional-read book on self development for knowledge workers, managers, executives, and entrepreneurs.
Not sure why I didn't like this one, just didn't
I really like this beside the true advertising
Not bad, just a bit hackneyed
This was an incredibly interesting and informative book. It is about advertising and the new technology (TIVO, ITunes, The Internet). They were actually teaching (rather than analyzing) the trends so that they can be used effectively, but the stats that they compiled, as well as that "historic advertising" that they looked at (like 'come see the softer side of sears' very historic) made it a really fun and interesting listen. WARNING: the swear, though not like sailors, unless the sailors are ar...more
Jun 18, 2011
Indah Threez Lestari
rated it
3 of 5 stars
·
review of another edition
Shelves:
indonesian,
nonfiction
624th - 2011
I enjoyed This one.
I enjoyed this one, but while its concepts are still mostly relevant (if less shocking than 3 years ago) its examples are dated to the point of distraction.
Sadly its still something that most marketers need to get through - regardless of the dated examples, because the concepts are still ignored by the vast majority.
Sadly its still something that most marketers need to get through - regardless of the dated examples, because the concepts are still ignored by the vast majority.
I liked this book - not a whole lot of brand new information, but a lot of "new"ish information put together in an easy-to-read and easier-to-understand kind of way. Plus, I know and love the authors -- so it's hard for me not to know and love the book.
the title sounds like an oximoron. it is. but whatever, it's good. I think the writers promote themselves a bit too much, but as a whole it's fun and interesting. its all about agencies taking risks and being innovative with their in marketing.
Super interesting and fun to read (though a tad rant-ish). Made me think about my relationship to consumerism, overall. The book is pretty geared towards those in the advertising world or brand marketing industry, for better or worse.
The best marketing book ever!! Very witty!
If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!
If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!
Jun 19, 2008
Stephanie
added it
Awesome book, made me laugh too many times to count.
Sep 03, 2008
Vandana
is currently reading it
interesting concepts so far
May 27, 2013
Ramy Omar
marked it as to-read
May 24, 2013
Mela Ekasari
is currently reading it
May 14, 2013
Kris
is currently reading it
Apr 18, 2013
Alex B
marked it as to-read
Apr 11, 2013
Gil Katz
added it
Apr 10, 2013
Mohamed
is currently reading it
There are no discussion topics on this book yet.
Be the first to start one »
