Punk Marketing: Get Off Your Ass and Join the Revolution

Punk Marketing: Get Off Your Ass and Join the Revolution

3.45 of 5 stars 3.45  ·  rating details  ·  121 ratings  ·  16 reviews
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the peopl...more
Hardcover, 256 pages
Published February 27th 2007 by HarperBusiness (first published 2007)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Community Reviews

(showing 1-30 of 245)
filter  |  sort: default (?)  |  rating details
Bethany
Though it is large brand/consumer targeted, I think it has a lot of concepts that will work their way into everyday marketing for my small music-theater company.
Adam Schweigert
some good examples and case studies, but this book rambles quite a bit and is a little self-serving (a lot of the examples are projects the authors worked on).
Lori Grant
An optional-read book on self development for knowledge workers, managers, executives, and entrepreneurs.
Kiersten
Not sure why I didn't like this one, just didn't
Felipe
I really like this beside the true advertising
Richard Mulholland
Not bad, just a bit hackneyed
Jason Farley
This was an incredibly interesting and informative book. It is about advertising and the new technology (TIVO, ITunes, The Internet). They were actually teaching (rather than analyzing) the trends so that they can be used effectively, but the stats that they compiled, as well as that "historic advertising" that they looked at (like 'come see the softer side of sears' very historic) made it a really fun and interesting listen. WARNING: the swear, though not like sailors, unless the sailors are ar...more
Doddy Nugraha
I enjoyed This one.
Chris Conrey
I enjoyed this one, but while its concepts are still mostly relevant (if less shocking than 3 years ago) its examples are dated to the point of distraction.

Sadly its still something that most marketers need to get through - regardless of the dated examples, because the concepts are still ignored by the vast majority.
Nadia
May 21, 2007 Nadia rated it 4 of 5 stars Recommends it for: Marketing Peeps
Shelves: actuallyread
I liked this book - not a whole lot of brand new information, but a lot of "new"ish information put together in an easy-to-read and easier-to-understand kind of way. Plus, I know and love the authors -- so it's hard for me not to know and love the book.
ryan
the title sounds like an oximoron. it is. but whatever, it's good. I think the writers promote themselves a bit too much, but as a whole it's fun and interesting. its all about agencies taking risks and being innovative with their in marketing.
Alison
Super interesting and fun to read (though a tad rant-ish). Made me think about my relationship to consumerism, overall. The book is pretty geared towards those in the advertising world or brand marketing industry, for better or worse.
Felecia
The best marketing book ever!! Very witty!
If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!
Stephanie
Awesome book, made me laugh too many times to count.
Vandana
Sep 03, 2008 Vandana is currently reading it
interesting concepts so far
Ramy Omar
May 27, 2013 Ramy Omar marked it as to-read
Mela Ekasari
May 24, 2013 Mela Ekasari is currently reading it
David
May 22, 2013 David marked it as to-read
Shelves: technology
Kris
May 14, 2013 Kris is currently reading it
Alex B
Apr 18, 2013 Alex B marked it as to-read
Shea
Apr 16, 2013 Shea is currently reading it
Shelves: ihave
Mohamed
Apr 10, 2013 Mohamed is currently reading it
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
Punk Marketing: Get Off Your Ass and Join the Revolution (Paperback)
Punk Marketing: Get Off Your A*s and Join the Revolution (Audio CD)
Punk Marketing: Saatnya Anda Berdiri dan Ikut Revolusi! (Paperback)
Punk Marketing (ebook)
Punk Marketing (ebook)

Full Frontal PR: Building Buzz about Your Business, Your Product, or You Full Frontal PR: Getting People Talking about You, Your Business, or Your Product 2011: Trendspotting for the Next Decade Native's Guide to New York: Advice with Attitude for People Who Live Her--And Visitors We Like Trendspotting: Think Forward, Get Ahead, Cash in on the Future

Share This Book

Your website