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3.48 of 5 stars

 

We all crave fame. I don’t mean the type of “fame” we associate with superstar celebrities. I mean real Fame&md... read full description

reviews

Feb 07, 2008
Bethany rated it: 4 of 5 stars
Though it is large brand/consumer targeted, I think it has a lot of concepts that will work their way into everyday marketing for my small music-theater company.
0 comments like (1 person liked it)
Nov 25, 2011
Adam rated it: 2 of 5 stars
some good examples and case studies, but this book rambles quite a bit and is a little self-serving (a lot of the examples are projects the authors worked on).
Apr 02, 2009
Kiersten rated it: 1 of 5 stars
Not sure why I didn't like this one, just didn't
Jun 15, 2010
Richard rated it: 3 of 5 stars
Not bad, just a bit hackneyed
May 01, 2008
Jason rated it: 3 of 5 stars
This was an incredibly interesting and informative book. It is about advertising and the new technology (TIVO, ITunes, The Internet). They were actually teaching (rather than analyzing) the trends so that they can be used effectively, but the stats that they compiled, as well as that "historic advertising" that they looked at (like 'come see the softer side of sears' very historic) made it a really fun and interesting listen. WARNING: the swear, though not like sailors, unless the sail More...
Jun 18, 2011
Indah "Threez" rated it: 3 of 5 stars
624th - 2011
Aug 28, 2010
Doddy rated it: 4 of 5 stars
I enjoyed This one.
Aug 06, 2010
Chris rated it: 3 of 5 stars
I enjoyed this one, but while its concepts are still mostly relevant (if less shocking than 3 years ago) its examples are dated to the point of distraction.

Sadly its still something that most marketers need to get through - regardless of the dated examples, because the concepts are still ignored by the vast majority.
May 21, 2007
Nadia rated it: 4 of 5 stars
I liked this book - not a whole lot of brand new information, but a lot of "new"ish information put together in an easy-to-read and easier-to-understand kind of way. Plus, I know and love the authors -- so it's hard for me not to know and love the book.
May 03, 2007
ryan rated it: 3 of 5 stars
the title sounds like an oximoron. it is. but whatever, it's good. I think the writers promote themselves a bit too much, but as a whole it's fun and interesting. its all about agencies taking risks and being innovative with their in marketing.
Apr 05, 2007
Alison rated it: 2 of 5 stars
Super interesting and fun to read (though a tad rant-ish). Made me think about my relationship to consumerism, overall. The book is pretty geared towards those in the advertising world or brand marketing industry, for better or worse.
Oct 11, 2008
Felecia rated it: 5 of 5 stars
The best marketing book ever!! Very witty!
If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!
May 03, 2008
Raechel rated it: 4 of 5 stars
Delightfully witty. An interesting look at the marketing techniques of the masters.
Jun 19, 2008
Stephanie added it
Awesome book, made me laugh too many times to count.
Sep 03, 2008
Vandana is currently reading it
interesting concepts so far
Feb 08, 2012
Justin added it
Feb 08, 2012
Roxanne is currently reading it
Jan 21, 2012
Hugo rated it: 3 of 5 stars
Jan 23, 2012
J.R. rated it: 5 of 5 stars
Jan 20, 2012
Jasonacp rated it: 5 of 5 stars
Jan 11, 2012
Matthew rated it: 3 of 5 stars
Dec 31, 2011
Jeremy rated it: 3 of 5 stars
Dec 28, 2011
Allain added it
Dec 08, 2011
Dave rated it: 3 of 5 stars
Dec 16, 2011
Molly added it
Nov 29, 2011
Leah added it
Nov 25, 2011
Katie marked it as to-read
Oct 24, 2011
Mallory marked it as to-read
Oct 15, 2011
Bulent is currently reading it
Sep 27, 2011
Jason rated it: 4 of 5 stars