We all crave fame. I don’t mean the type of “fame” we associate with superstar celebrities. I mean real Fame&md... read full description
reviews
Feb 07, 2008
Bethany
rated it: 
Though it is large brand/consumer targeted, I think it has a lot of concepts that will work their way into everyday marketing for my small music-theater company.
0 comments
like
(1 person liked it)
Nov 25, 2011
Adam
rated it: 
some good examples and case studies, but this book rambles quite a bit and is a little self-serving (a lot of the examples are projects the authors worked on).
May 01, 2008
Jason
rated it: 
This was an incredibly interesting and informative book. It is about advertising and the new technology (TIVO, ITunes, The Internet). They were actually teaching (rather than analyzing) the trends so that they can be used effectively, but the stats that they compiled, as well as that "historic advertising" that they looked at (like 'come see the softer side of sears' very historic) made it a really fun and interesting listen. WARNING: the swear, though not like sailors, unless the sail
More...
Aug 06, 2010
Chris
rated it:
I enjoyed this one, but while its concepts are still mostly relevant (if less shocking than 3 years ago) its examples are dated to the point of distraction.
Sadly its still something that most marketers need to get through - regardless of the dated examples, because the concepts are still ignored by the vast majority.
Sadly its still something that most marketers need to get through - regardless of the dated examples, because the concepts are still ignored by the vast majority.
May 21, 2007
Nadia
rated it:
I liked this book - not a whole lot of brand new information, but a lot of "new"ish information put together in an easy-to-read and easier-to-understand kind of way. Plus, I know and love the authors -- so it's hard for me not to know and love the book.
May 03, 2007
ryan
rated it:
the title sounds like an oximoron. it is. but whatever, it's good. I think the writers promote themselves a bit too much, but as a whole it's fun and interesting. its all about agencies taking risks and being innovative with their in marketing.
Apr 05, 2007
Alison
rated it:
Super interesting and fun to read (though a tad rant-ish). Made me think about my relationship to consumerism, overall. The book is pretty geared towards those in the advertising world or brand marketing industry, for better or worse.
Oct 11, 2008
Felecia
rated it: 
The best marketing book ever!! Very witty!
If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!
If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!
May 03, 2008
Raechel
rated it:
Delightfully witty. An interesting look at the marketing techniques of the masters.
Feb 08, 2012
Feb 08, 2012
Dec 28, 2011
Dec 16, 2011
Nov 29, 2011
Nov 25, 2011
Oct 24, 2011
Oct 15, 2011
