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The Creative Economy: How People Make Money From Ideas

3.55  ·  Rating Details ·  107 Ratings  ·  12 Reviews
But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.

The rules include:

Invent yourself. B
Paperback, 288 pages
Published May 27th 2004 by Penguin Global (first published June 28th 2001)
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Babak Fakhamzadeh
Dec 04, 2012 Babak Fakhamzadeh rated it really liked it
Shelves: current-affairs
One of the paragraphs in the book are Howkins' 10 rules for success:

+ Invent yourself.
+ Put the priority on ideas, not on data.
+ Be nomadic.
+ Define yourself by your own (thinking) activities.
+ Learn Endlessly.
+ Exploit fame and celebrity.
+ Treat the virtual as real and vice versa.
+ Be kind.
+ Admire success, openly.
+ Be very ambitious.
+ Have fun.

Yes, these are 11 rules. But you have to be able to break the rules occasionally.

Howkins mentions that, apparantly, no one has yet been able
Simon Kearney
May 21, 2014 Simon Kearney rated it really liked it
This book is a must-read for anyone whose business or career involves creativity. It's a validation of your value. Mr Howkin's research has unearthed many interesting facts and examples that illustrate the importance of creativity and thinking jobs in the world today. His turnover figures for the various parts of the creative economy are a great reference point.
Oct 26, 2015 Michel rated it really liked it
A very interesting book, which gives you a nice overview of the creative markets such as arts, fashion, software, books, movies, etc. Also gives you nice introduction to copyright, trademark and patent laws. It's somewhat non-linear, so very difficult to read in long stretches. Worth the read nevertheless.
Es un libro que introduce al mundo en cifras de los negocios creativos y de entretenimiento. Hace referencia a la importancia de proteger legalmente todos los trabajos y proyectos, y visualizar que en todos lados hay oportunidades.
Feb 26, 2008 Weibin added it
This book gives you great insight into the world of creative economy, and how to make money from it.
Sep 11, 2008 Jeff rated it really liked it
Good book about how money is made from ideas. Goes over traditional history of patents, copyrights, etc and then talks about how they are applied in todays economy
Jun 20, 2016 Danielle rated it really liked it
A good overview of the process of creation, management and protection of ideas with an eye on the developments in technology and media which affect the processes.
Andrés Morán
Sep 23, 2008 Andrés Morán is currently reading it
El libro está muy claro y sirve a gestores culturales o gente que pretenda explotar el mundo de las ideas para beneficio económico.
No se consigue en Colombia.
Gregory Kaplan
Dec 04, 2011 Gregory Kaplan rated it really liked it
Helpful survey of emergent discipline. Defines basic terms of field. Maps relevant data points (although data sets are outdated because rapidly changing).
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