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The Creative Economy: How People Make Money From Ideas
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The Creative Economy: How People Make Money From Ideas

3.39 of 5 stars 3.39  ·  rating details  ·  54 ratings  ·  8 reviews
But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.

The rules include:

Invent yourself. B
Paperback, 288 pages
Published May 27th 2004 by Penguin Global (first published June 2002)
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Simon Kearney
This book is a must-read for anyone whose business or career involves creativity. It's a validation of your value. Mr Howkin's research has unearthed many interesting facts and examples that illustrate the importance of creativity and thinking jobs in the world today. His turnover figures for the various parts of the creative economy are a great reference point.
Babak Fakhamzadeh
One of the paragraphs in the book are Howkins' 10 rules for success:

+ Invent yourself.
+ Put the priority on ideas, not on data.
+ Be nomadic.
+ Define yourself by your own (thinking) activities.
+ Learn Endlessly.
+ Exploit fame and celebrity.
+ Treat the virtual as real and vice versa.
+ Be kind.
+ Admire success, openly.
+ Be very ambitious.
+ Have fun.

Yes, these are 11 rules. But you have to be able to break the rules occasionally.

Howkins mentions that, apparantly, no one has yet been able
Andrés Morán
Sep 23, 2008 Andrés Morán is currently reading it
El libro está muy claro y sirve a gestores culturales o gente que pretenda explotar el mundo de las ideas para beneficio económico.
No se consigue en Colombia.
Good book about how money is made from ideas. Goes over traditional history of patents, copyrights, etc and then talks about how they are applied in todays economy
Gregory Kaplan
Helpful survey of emergent discipline. Defines basic terms of field. Maps relevant data points (although data sets are outdated because rapidly changing).
Feb 26, 2008 Weibin added it
This book gives you great insight into the world of creative economy, and how to make money from it.
Abdulrahman Bin abdullah
According the author said have a read first lol
Anna Lopatkina
It's the great book!
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