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Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

3.85  ·  Rating Details  ·  2,691 Ratings  ·  119 Reviews
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.

Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction o
Published June 28th 2007 by Penguin (first published July 24th 2006)
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May 28, 2015 Flora rated it liked it  ·  review of another edition
I didn't feel like reading the book anymore at "Egomaniac." I borrowed this book, because it's popular and gives actually really helpful advice about product design. It was very informative in terms of thinking differently to improve or start a business, but I can't stand the way he sounds. Just like how to a like a subject but don't like a professor's personality, each "post" made me think about design differently, but the author's tone and voice just overpowered the ideas. It was to the point ...more
Steve Piacente
Feb 02, 2012 Steve Piacente rated it it was amazing  ·  review of another edition
Once an artist puts some work up for sale, he or she, like it or not, becomes a small business owner. The time to read Seth Godin’s, “Small is the New Big,” is before taking this momentous step.

The book, though not written specifically for those in the arts or even small business owners, is crammed with riffs, rants, and provocative ideas that are worth contemplating if you’re thinking about transitioning from creating art to creating markets.

Take writers. Many worry about criticism, which bloc
Oct 12, 2011 Ann rated it really liked it  ·  review of another edition
Shelves: non-fiction
Since I follow Seth Godin's blog, I impulsively picked up his 2006 collection of earlier blog posts the last time I was in the library. Have I mentioned I love Seth? He rants about the same things I rant about and there is nothing more endearing than knowing someone else thinks as you do.

Like all his work, he sparks your creativity. You are free to pick and choose and see what makes sense in your own world.

Loosely alphabeticalized, you can read this book in small or larger (would that be appropr
Dane Cobain
Aug 16, 2014 Dane Cobain rated it really liked it  ·  review of another edition
Small is the New Big is something of an anomaly, as it’s one of the few Seth Godin books which doesn’t focus on a single topic – instead, it’s a collection of the best of the best of his manifold blog posts, and the topics are as varied as the lengths of the posts, some of which are only a paragraph long.

Godin himself warns you not to read this from cover to cover because that’s now how he imagined you reading it, but there’s no reason why you couldn’t if you had a long flight and had nothing be
Mar 15, 2009 Thursday rated it it was amazing  ·  review of another edition
I'm a big fan of Seth Godin's blog and other online writing, and I've been working on picking up a few of his books. "Small is the New Big" was an exceptionally interesting read — particularly because I enjoy Godin's blog.

The book was page after page of short sections, essentially explaining an idea Godin has about marketing and business. While "Small is the New Big" isn't a textbook, I feel like I came away with an incredible amount of new knowledge.
Oct 31, 2014 Quinn rated it liked it  ·  review of another edition
I started out very skeptical, I’ve read a few books of Godin’s and the last one was a flop. I thought it ironic that this is the thickest of his books that I’ve read, given the title. Creepy babies on the front, what’s not to love? Well I got into it and it was pretty good. I would say it’s well worth the read. He had a post about being open minded about a quarter of the way in and I changed the way I approached the book. Since this is a collection of his blog posts the length makes it super app ...more
Sara Farinha
Apr 12, 2012 Sara Farinha rated it it was amazing  ·  review of another edition
É oficial! Acabei de ler “Torne-se Pequeno e Pense em Grande!” de Seth Godin, publicado em Portugal pela Editorial Presença, e tal como afirmei anteriormente este é um livro que vale a pena dar atenção.

Reunindo uma série de reflexões sobre temas vários, gerados ao longo de seis anos, todos os artigos são comunicados na perspectiva de um marketeer com uma visão refrescante e suficientemente abrangente das mudanças que acometem a sociedade actual.

Seth Godin é, sem dúvida, uma força a ter em conta
May 16, 2009 Mark rated it really liked it  ·  review of another edition
Shelves: non-fiction
Being a business librarian leads me to read some books that I would never have given a chance. For good reason, often. But it turns out that Mr. Seth Godin has the following going for him: He is a good writer and possesses an interesting mind.

Small is the New Big is a collection of various Godin blog posts so it really isn't meant to be read as a straight-ahead narrative. In fact, Godin contradicts himself several times along the way but his overriding message is this: We live in an age where be
Aug 01, 2011 Carlos rated it really liked it  ·  review of another edition
Este livro mexeu comigo e acredito que também possa mexer consigo. Ao contrário de outros livros desta colecção (Sociedade Global), este é um livro sem um tema em concreto mas que tem um objectivo claro: não nos deixar indiferentes.

Este livro é um aglomerado de artigos que Seth Godin, o seu autor, publicou no seu blogue ao longo de anos. Portanto, não tem um fio condutor nem vai falar sobre algo específico mas aborda muitas situações, problemas, acasos do dia-a-dia e recomendações ou soluções "
Henri Hämäläinen
I've read couple of Seth Godin books before and always enjoyed those. This Small Is The New Big got to my bookshelf almost by accident, but knowing the author I couldn't leave it unread. I'm so happy I did read it. Even though the book is bit old already the ideas in it are mainly fresh and valuable.

This book is not a real book actually. It's a collection of best blog posts from Seth. For the weirdest reasons it's in alphabetic order, but it still flows quite nicely forward.

It's hard to say anyt
Jan 03, 2009 Nicholas rated it really liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
I don't often read business books, but this one was amazing. Easy to read, with lots of anecdotes.

Here are some great tips/quotes:

Every single article about Google (until recently) included the phrase 'And employees eat lunch in a cafeteria where the food is prepared by a former chef for the Grateful Dead.'...For no good reason. It's a jarring juxtapositions of facts that no one expects but is pretty easy to remember. Oxymorons make it easy to tell stories. (BTW, This is the reason why I want
Krishna Kumar
A collection of Seth's blog postings, there are nuggets of wisdom sprinkled throughout the book. It does not have a coherent structure or focus (in fairness, the author does point that out at the very beginning), but nevertheless is very useful in helping one understand the latest trends as well as the constant principles that must guide a company in providing and marketing goods and services.
April Brown
Dec 04, 2013 April Brown rated it really liked it  ·  review of another edition
Shelves: reference

What ages would I recommend it too? – Fifteen and up.

Length? – Three days read.

Characters? – None.

Setting? – Real World Marketing (Or upper class marketing).

Written approximately? – 2006.

Does the story leave questions in the readers mind? – Somewhat unrealistic in start up funds ideas.

Any issues the author (or a more recent publisher) should cover? Start up funds need to be covered more. A few updates would help, as it is nearly ten years out of date.

Short storyline: Lots of short stories abou
Sep 20, 2007 Jonyleo rated it really liked it  ·  review of another edition
Depois de As Mentiras do Marketing, Seth Godin regressa com um livro que irá motivar todos aqueles que se encontrem envolvidos no mundo dos negócios. Com o objectivo de poder alcançar um público mais variado e porque acredita que basta uma pequena ideia para que todos consigam ser bem sucedidos, Godin escreve de forma acessível e compreensível para todos. Neste livro, o autor reuniu 180 breves reflexões que, ao longo de vários anos, escreveu no seu blogue, em revistas e e-books, sobre diversos t ...more
Jul 23, 2015 Shelley rated it really liked it  ·  review of another edition
i guess i'm going through a Seth Godin phase. he's been around forever. i've never read his stuff. until now. wildly motivating. you read one thing and you want to get of the tub and implement it right now. or maybe that's just me. I've also heard him in podcast, and so now when i read his books i hear them in his voice... all the better.
Mar 16, 2009 E rated it really liked it  ·  review of another edition
Tidbits and insights from best-selling author Seth Godin

These collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost employee performance to the nature of hard work and the challenge of change. Godin himself warns that this is not a dense, researched report, but a compilation of bright ideas, inspirations and tales from the work of business. His fairly random assortment of observation
May 18, 2013 JP rated it really liked it  ·  review of another edition
This is a collection of brief, yet profound thought starters about business, marketing, and success in the post-industrial economy. Through his constant perceptiveness, he's assembled a wealth of examples that he uses to prod his audience to think differently than they've been trained. The format encourages the reader to pause and consider each "riff" rather than plowing through them in sequence. For me, the overall theme is that, despite the way old corporations and new "channels" dominate our ...more
Apr 16, 2015 Ruth rated it really liked it  ·  review of another edition
With their strong focus on helping readers see what could be rather than being blinded by what is, Godin's riffs are valuable even for those who (like me) don't work directly in the business community.
Jul 25, 2016 Carl rated it liked it  ·  review of another edition
Seth Godin's books are always good. And some always will be. This one however, feels a bit dated. And although all Godins books read easily like his blog, this one is a bit too generic to get 4 or 5 stars.
David Bakker
A collection of the most interesting blog posts by Seth Godin. So if you've read the blog vigorously there is no need for the book.
Jul 17, 2015 Nicole rated it it was ok  ·  review of another edition
Shelves: dnf, non-fiction
2.5 stars. An engaging read.

I got about halfway through this book (or maybe a little further than that) and I'm not sure why I never finished it. I didn't dislike it at all. In fact, I really enjoyed reading it at the time but I'd just put it down and forgot to come back to it.

Ultimately, when I step back, I'm not convinced any of it is that revolutionary, but the interesting nuggets it provides it can be inspiring. I think Seth Godin actually suggests reading the book by dipping in on occas
Buddy Draper
These are interesting blog posts/essays about all kinds of things that are viewed through the lens of marketing.
Quick hit riffs and rants from Godin on how to brand and market a product--including, and most importantly, yourself.
Jul 05, 2008 Dayna rated it it was ok  ·  review of another edition
Of all the concepts discussed in this book, the one I liked the most was about the over-emphasis on benchmarking. The author talks about how benchmarking puts pressure on us to always improve, which can sometimes derail the natural up and down of the learning process.

Overall: I like most of Seth's other books, however this one wasn't my favorite. I know that the book is supposed to be a compilation of ramblings, but it seemed like a rough draft, just a bunch of Seth's blogs stitched together. T
Some of the book is dated, but there are still some good lessons to learn from it like the fact that customer service is the cheapest form of advertising.
Diego Leal
Jan 14, 2016 Diego Leal rated it really liked it  ·  review of another edition
Good stuff. Seth is a great marketer and has great ideas. Hearing his thoughts on a wide array of topics is very interesting.
Alberto Lopez
Jul 15, 2016 Alberto Lopez rated it really liked it  ·  review of another edition
Shelves: my-favorites
Started a little slow but ended with a great take on business and marketing!
Joel Gascoigne
Jan 08, 2010 Joel Gascoigne rated it really liked it  ·  review of another edition
Shelves: bookaweek2010
Small Is the New Big is a great book. Be sure before you read it though - this is no ordinary book. The book is a compilation of years of Seth Godin's blog posts, which have formed this book of short bursts of business and marketing ideas. The format is A-Z, and each idea is anywhere from less than half a page to a few pages long. This was my first Seth Godin book, and I kind of feel like his other books will be better. Definitely worth reading though, it's a very easy read and really opens your ...more
Bianca Woods
I honestly couldn't finish this... and I rarely give up on a book.

While I agree that Godin accurately outlines many of the problems companies face today, I completely disagree with the idea he espouses many times in this book of noting what companies are doing wrong and then suggesting the solution is to do the complete opposite of it. Sometimes the opposite of a bad business practice is a different, yet equally bad business practice. To consistently propose this "opposites" approach strikes me
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
More about Seth Godin...

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