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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever
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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

3.5 of 5 stars 3.50  ·  rating details  ·  4 ratings  ·  1 review
Based on first-hand knowledge of many of the world's leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends ...more
Paperback, 122 pages
Published October 15th 2011 by Booklocker.com
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Agustín Arámburu sierra
The book makes the case that Big Data will disrupt the Market Research industry. I recommend the first few chapters as the are well argued; the end of the book is quiet weak and not woth reading.
Liz
Liz marked it as to-read
May 20, 2013
Stephanie
Stephanie marked it as to-read
Feb 18, 2013
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