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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever
Based on first-hand knowledge of many of the world's leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends ...more
Paperback, 122 pages
Published October 15th 2011 by Booklocker.com
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