false 1454318 1 A fascinating account of how the admen achieve their effects.?Stuart Hood<BR><BR>This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions <I>seem</I> necessary.<BR><BR>If society is to be changed, this vicious circle of "necessity" and ideas must be broken. <I>Decoding Advertisements</I> is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.<BR><BR>Other books by Judith Williamson published by Marion Boyars are <I>Consuming Passions: the Dynamics of Popular Culture</I> and <I>Deadline at Dawn: Film Criticism 1980-1990</I>. 1445079 1 12 1978 Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) total:7|5:2|4:2|3:3| 7 27 24 1 5 0 false false Thu Jan 01 00:00:00 -0800 1998 Sun Aug 26 12:48:59 -0700 2007 Sun Aug 26 22:23:28 -0700 2007 more...]]> 0 0 false false Tue Oct 06 17:36:57 -0700 2009 Tue Oct 06 17:36:57 -0700 2009 0 0 false false Wed Sep 30 12:50:50 -0700 2009 Wed Sep 30 12:50:50 -0700 2009 0 0 false false Sat May 23 01:55:34 -0700 2009 Sat May 23 01:55:49 -0700 2009 0 0 false false Tue Apr 07 11:48:33 -0700 2009 Tue Apr 07 11:48:33 -0700 2009 0 0 false false Wed Feb 11 05:43:18 -0800 2009 Wed Feb 11 05:43:18 -0800 2009 4 0 false false Sun Jan 18 22:26:01 -0800 2009 Sun Jan 18 22:26:01 -0800 2009 3 0 false false Fri Dec 19 02:41:39 -0800 2008 Fri Dec 19 02:41:39 -0800 2008 0 0 false false Wed Nov 05 20:22:56 -0800 2008 Wed Nov 05 20:22:59 -0800 2008 0 0 false false Sat Jul 12 13:40:01 -0700 2008 Sat Jul 12 13:40:01 -0700 2008 4 0 false false Wed Jan 07 19:00:58 -0800 2009 Tue Jul 08 01:30:34 -0700 2008 Wed Jan 07 19:00:58 -0800 2009 0 0 false false Wed Jun 18 12:11:11 -0700 2008 Wed Jun 18 12:11:11 -0700 2008 0 0 false false Tue Jun 10 13:40:26 -0700 2008 Tue Jun 10 13:40:26 -0700 2008 3 0 false false Sun Jun 01 12:30:59 -0700 2008 Sun Jun 01 12:31:08 -0700 2008 0 0 false false Sat May 24 03:08:52 -0700 2008 Sat May 24 03:08:52 -0700 2008 5 0 false false Sat May 03 16:19:20 -0700 2008 Thu Apr 24 13:44:17 -0700 2008 Sat May 03 16:19:20 -0700 2008 0 0 false false Mon Feb 25 08:54:26 -0800 2008 Mon Feb 25 08:54:26 -0800 2008 0 0 false false Thu Jan 17 20:26:00 -0800 2008 Thu Jan 17 20:26:12 -0800 2008 0 0 false false Sat Jan 05 15:39:03 -0800 2008 Sat Jan 05 15:39:06 -0800 2008 0 0 false false Fri Dec 14 23:40:19 -0800 2007 Fri Dec 14 23:40:19 -0800 2007