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This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1454318 1 1445079 book 1 12 1978 Decoding Advertisements: Ideology and Meaning in Advertising total:7|5:2|4:2|3:3| 7 27 26 1 433398 3.86 7 1 5133674 310639 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 5 0 false Thu Jan 01 00:00:00 -0800 1998 Sun Aug 26 12:48:59 -0700 2007 Sun Aug 26 22:23:28 -0700 2007 more...]]> 80660302 2024330 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Fri Dec 11 09:22:16 -0800 2009 Fri Dec 11 12:03:11 -0800 2009 78275416 2959352 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Wed Nov 18 20:19:32 -0800 2009 Wed Nov 18 20:19:45 -0800 2009 73681523 2368161 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Tue Oct 06 17:36:57 -0700 2009 Tue Oct 06 17:36:57 -0700 2009 73027011 2757138 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Wed Sep 30 12:50:50 -0700 2009 Wed Sep 30 12:50:50 -0700 2009 57038900 2322460 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Sat May 23 01:55:34 -0700 2009 Sat May 23 01:55:49 -0700 2009 51828735 1740675 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Tue Apr 07 11:48:33 -0700 2009 Tue Apr 07 11:48:33 -0700 2009 46018540 1667144 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Wed Feb 11 05:43:18 -0800 2009 Wed Feb 11 05:43:18 -0800 2009 43543968 835206 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 4 0 false Sun Jan 18 22:26:01 -0800 2009 Sun Jan 18 22:26:01 -0800 2009 40441762 1019814 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 3 0 false Fri Dec 19 02:41:39 -0800 2008 Fri Dec 19 02:41:39 -0800 2008 37006174 1688238 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Wed Nov 05 20:22:56 -0800 2008 Wed Nov 05 20:22:59 -0800 2008 27056106 1322604 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Sat Jul 12 13:40:01 -0700 2008 Sat Jul 12 13:40:01 -0700 2008 26620764 631134 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 4 0 false Wed Jan 07 19:00:58 -0800 2009 Tue Jul 08 01:30:34 -0700 2008 Wed Jan 07 19:00:58 -0800 2009 24822241 1250160 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Wed Jun 18 12:11:11 -0700 2008 Wed Jun 18 12:11:11 -0700 2008 24168006 1228835 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Tue Jun 10 13:40:26 -0700 2008 Tue Jun 10 13:40:26 -0700 2008 23452071 1203445 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 3 0 false Sun Jun 01 12:30:59 -0700 2008 Sun Jun 01 12:31:08 -0700 2008 22860292 754081 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Sat May 24 03:08:52 -0700 2008 Sat May 24 03:08:52 -0700 2008 20910182 867777 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 5 0 false Sat May 03 16:19:20 -0700 2008 Thu Apr 24 13:44:17 -0700 2008 Sat May 03 16:19:20 -0700 2008 16318012 2257094 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Mon Feb 25 08:54:26 -0800 2008 Mon Feb 25 08:54:26 -0800 2008 12808393 797745 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.86 7
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 1978 0 0 false Thu Jan 17 20:26:00 -0800 2008 Thu Jan 17 20:26:12 -0800 2008 8 http://www.goodreads.com/book_link/follow/8?book_id=1454318