Decoding Advertisements: Ideology and Meaning in Advertising
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Decoding Advertisements: Ideology and Meaning in Advertising

3.69 of 5 stars 3.69  ·  rating details  ·  48 ratings  ·  1 review
A fascinating account of how the admen achieve their effects.?Stuart Hood

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological funct...more
Paperback, 180 pages
Published March 1st 1994 by Marion Boyars Publishers Ltd (first published October 10th 1978)
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Dayton
Has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities. Creating artificial wants and needs and creating a certain ideological worldview of mindless consumers. the book is for anyone who has ever wondered what advertisements are really selling. Introduces all the major psychological-formal techniques that abstractly underlie all advertisement and propaganda, very carefully crafted and used by the designers. Helps to understand this s...more
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