Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent years, ...
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May 05, 2010
New York Times columnist David Brooks has chosen to discuss Smart World: Breakthrough Creativity And the New Science of Ideas by Richard Ogle on FiveBooks as one of the top five on his subject – Neuroscience, saying that:
“…This book is very underappreciated. Ogle translates some of the ideas I’ve been talking about into the world of business and creativity. He popularizes the work of philosopher Andy Clark, who says ideas don’t just exist in one head, but in a whole bunch of minds at o More...
“…This book is very underappreciated. Ogle translates some of the ideas I’ve been talking about into the world of business and creativity. He popularizes the work of philosopher Andy Clark, who says ideas don’t just exist in one head, but in a whole bunch of minds at o More...
Jun 02, 2010
Andrew
rated it: 
How does creativity happen and how is it related to genius? Ogle thinks he knows and provides a comprehensive theory to explain it. Because it is comprehensive, it is also quite complicated, so perhaps only geniuses would be able to apply it. But since Ogle downplays the notion of true genius, then perhaps us regular mortals have some hope.
The book is quite intersting and takes up the complex and interrelated elements that have gone into great leaps of accomplishment in business, sci More...
The book is quite intersting and takes up the complex and interrelated elements that have gone into great leaps of accomplishment in business, sci More...
Sep 27, 2011
Mark
rated it:
A thoughtful and readable treatise on the process of innovative breakthroughs. Told in the case study method, the arguments are revealed and the points illustrated by concise retellings of several innovative breakthroughs such as Watson and Crick's identification of DNA and it's structure. Barbie's revolutionary re-make toy dolls, Frank Ghery's architecture, Guttenburg's printing press and Picasso's cubism are also held up to illustrate the theories. The myth of the lone genius illustrated by
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Feb 25, 2008
Lost In A Fog
rated it: 
We have to think differently and use the smart systems we are building around us to take on some of the load, to free us to use our mind for bigger tasks. I had a hard time getting through this one.
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