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Go

3.86  ·  Rating Details  ·  22 Ratings  ·  1 Review
Barbara Cassani set up the no-frills airline GO for British Airways. Her European low-cost operation was launched with a 25 million pounds backing. This book gives an insight into how to create a successful company with limited resources in a short space of time.
Paperback
Published November 6th 2003 by Sphere
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Darren
Oct 16, 2014 Darren rated it liked it
A decent read and engaging book. Gives some interesting insights into running a new business and whats needed. Would of benefited from a retrospective at the end to look back after some time had passed on the sale.
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