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Go

3.9 of 5 stars 3.90  ·  rating details  ·  20 ratings  ·  1 review
Barbara Cassani set up the no-frills airline GO for British Airways. Her European low-cost operation was launched with a 25 million pounds backing. This book gives an insight into how to create a successful company with limited resources in a short space of time.
Paperback
Published November 6th 2003 by Sphere
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Darren
A decent read and engaging book. Gives some interesting insights into running a new business and whats needed. Would of benefited from a retrospective at the end to look back after some time had passed on the sale.
Yogesh Anand
Yogesh Anand marked it as to-read
Dec 13, 2014
Eric Mcdonald
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