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The Master Plan of Evangelism

4.06  ·  Rating Details  ·  3,404 Ratings  ·  144 Reviews
This is the 30th anniversary edition of Robert Coleman's classic work on evangelism, issued so that a new generation of Christians can discover the biblical framework for implementing the impulse they have for spreading the Good News.
Paperback, 30th Anniversary Edition, 200 pages
Published February 1st 1993 by Fleming H. Revell Company (first published November 30th 1962)
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Jan 01, 2009 David marked it as to-read  ·  review of another edition
By all American standards, Jesus failed as a church planter. One of his most intimate associates betrayed him, he was denied by his most outspoken supporter, and after he died, his former friends went fishing - for fish - not men. Even after Jesus rose from the dead, and appeared to certain people for 40 days, the number of believers was only about 120. What kind of church program was he running anyway?

Just the most effective, globally significant, time splitting, convert-making ministry the wor
Philip Mcduffie
Jul 21, 2015 Philip Mcduffie rated it really liked it  ·  review of another edition
Shelves: evangelism
As Nathan Schneider (one of the most intelligent men I know) says, "Coleman clearly defines the disciple's task: make disciples. This was the command and example of Jesus, who showed His disciples the essential task of each of his followers. He was intentional, relational, and focused. Read this book." That's all that needs to be said!
Mar 27, 2013 Bob rated it really liked it  ·  review of another edition
This is a great little book that has been around for almost 50 years. I agree with Coleman and I genuinely appreciate his conclusions. I wonder though, why a book that has had at least sixty-six printings has not seemed to influence the American church much. I have never seen so many endorsements on a book as much as this one, yet who is actually practicing what it says? I see more & more programs and literature being promoted to accomplish evangelism & discipleship, but no talk, much le ...more
Aug 20, 2014 Travis rated it really liked it  ·  review of another edition
For as far back as I can remember as a Christian, Robert Coleman’s The Master Plan of Evangelism has been considered a classic on disciple-making. Over years of teaching and ministry, Dr. Coleman has continually sounded the same call for believers to devote themselves, not to the masses, but to making a few disciples who will in turn make disciples.

This book has multiple strengths. One strength, strangely enough, is its reputation. Christians who understand that this book has been well-receiv
Apr 28, 2014 Rod rated it it was amazing  ·  review of another edition
This book has had a greater impact upon my ministry and ministry philosophy than any other book I have ever read outside of the Bible. I have read it numerous times and taught through it often as well. Dr. Coleman insightfully addresses the method that Jesus used in order to reach the world with the gospel. Divided into eight succinct chapters and fully based on primarily the NT gospel accounts, the basic premise of the book is that disciples of Christ are made by taking significant time to inve ...more
May 01, 2009 Adam rated it it was amazing  ·  review of another edition
I often feel inadequate when reading scripture because I lack the ability to derive a great depth of knowledge or applicability. This book highlighted some very critical aspects of Jesus' ministry that are within the Gospels and shows the way in which Jesus intended for me to disciple other young men. It is scripture-based and not his conjecture on some lofty ideas which is why I highly recommend it. Great insight into Jesus' example of spreading the Gospel to fulfill the Great Commission
Jan 12, 2013 Scott rated it really liked it  ·  review of another edition
In some ways, I didn't really need to read this book--it's in my blood--which in many ways is exactly what Coleman wants.

This book is the manifesto whereby our church perceives of leadership and disciple-making. It is biblical, practical, and short, which are three things that all work really well for a book like this one. I imagine I'll go back to this book for reminder and inspiration until I'm dead.
Alex Hannis
Jul 09, 2016 Alex Hannis rated it really liked it  ·  review of another edition
Shelves: seminary-books
Short, easy, and enjoyable. I appreciate Coleman's strategy, as well: study how Jesus did evangelism, and apply that to our churches today. You know this is a top notch evangelism book when it is still as relevant as it was 50 years ago, even though many different popular strategies have come and gone.

However, if you are looking for a "how to" book on sharing the gospel, this is not it. I found this book more helpful in giving a study and doctrine of evangelism, helping convince the reader that
this book was so very helpful and going through the gospel send seeing what Jesus didn't teaching his disciples about evangelism. They goes far beyond simply having the memorize up reconstructed outline and formula. He showed them his life, his character, and how they're character must gain traction and order for the word of the Lord then gain traction in their hearts as well. This would be a great resource for all who were not only trying to teach evangelism, but its a resource for discipleship ...more
Mona Randall
Oct 05, 2015 Mona Randall rated it really liked it  ·  review of another edition
It was worth reading twice. Excellent book.
Garrett Pearson
Jul 12, 2013 Garrett Pearson rated it really liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Jul 26, 2009 Allen rated it liked it  ·  review of another edition
Overall this book was great. The principles of Jesus' ministry are explained, contrasted with contemporary "mass conversion" methods, and commended as the best way to make disciples. I agree with most of what Coleman says. I agree that focused effort on a few people is the most effective way to evangelize and make disciples. I like how Coleman casts vision for the benefit of future generations by the creation of a few self-replicating disciple-makers now: those who will faithfully multiply in th ...more
Poignant Quotes:

The question must always be ask: Is it worth doing? and does it get the job done?

We must know how a course of action fits into the overall plan God has for our lives if it is to thrill our souls with a sense of destiny.

There was nothing haphazard about his life - no wasted energy, not an idle word. He was on business for God. He lived, he died, and he rose again according to schedule. Like a general plotting his course of battle, the Son of God calculated to win. He could not aff
Ryan Linkous
Apr 14, 2015 Ryan Linkous rated it really liked it  ·  review of another edition
I love what Coleman does. He studies Jesus' method of discipleship and demonstrates how Christians can use it today. I will admit that some of his points seems forced or unnatural. I'm always a tad skeptical when people pull paradigms from Jesus ministry and apply it to Christians today because you can have preconceived notion of the paradigm in mind and simply use Jesus to validate it. For example, one can study Jesus methods of discipleship and they may not be that different from the disciples ...more
Jim George
Feb 18, 2014 Jim George rated it it was amazing  ·  review of another edition
What was Christ’s plan for evangelism? This is the question that Dr. Coleman answers in this classic book. The title is a little misleading because essentially, Christ’s plan for evangelism was through personal discipleship. This is not a book on “salesmanship”: It is a book on discipleship. The book takes you through the process Christ used to train His disciples before He sent them out to literally turn the world upside down with the Good News!
David Meldrum
A helpful and deceptively deep study of evangelism in the Gospels. It's refreshing to read a book that's prepared to stick to the gospels as the sole source material; the results are, perhaps surprisingly or perhaps not, confirmatory of much that you'd class as common sense. The only weakness in the book is that perhaps it could do with more on how to apply this to everyday church life. But it's still helpful and insightful.
Peter Krol
Mar 16, 2009 Peter Krol rated it it was amazing  ·  review of another edition
Suberb. Clear. Concise. Coleman presents a marvelous look at how Jesus did ministry. It comes along with some very challenging application, and caused me to take a serious look at how I view evangelism.

"This is the new evangelism we need. It is not better methods, but better men and women who know their Redeemer from personal experience - men and women who see his vision and feel his passion for the world - men and women who are willing to be nothing so that he might be everything - men and wome
Jan 03, 2014 Annie rated it liked it  ·  review of another edition
Loved the teaching on life-on-life kind of discipleship and evangelism. There were a small handful of passages that stressed the urgency and need to share the gospel but seemed to be communicated in a way that made it sound like the gospel being spread is "all up to us". I might be just a nit-picky neo-puritan, but the reminder of the sovereignty of God in the spread of the gospel encourages me to evangelize, while the burden of being told that the weight of it all lies on my shoulders makes me ...more
One of the truly great books of all time, I would say, in the area of practical Christian ministry. Barna's new book unChristian documents how Americans outside the church view Christianity--as having lost most of what Jesus stood for. In The Great Omission, Dallas Willard highlights the primary reason--lack of discipleship. The Master Plan follows the gospel accounts and distills many of the key elements in Jesus' strategy for launching a global revolution of agape love through deeply transform ...more
James Creasman
One of the most influential books in my life, which I have recommended to many others. Basically it says that the ministry of Jesus Christ was about investing in a select group of people. For those of us that want to serve God by walking in Christ's footsteps, developing people takes priority over other agendas.
Chad Conant
Sep 11, 2014 Chad Conant rated it it was amazing  ·  review of another edition
Best book I've read on Jesus plan to reach the world through his strategy of going deep with a few. It dominates my thinking and it is the book that I pattern my own ministry after…and what do you know, it produces much fruit! I think Jesus understood how to reach the world better than anyone!
Kyle Alt
Apr 06, 2014 Kyle Alt rated it really liked it  ·  review of another edition
I really enjoyed the book. Personally, I think the Preface, Chapter 1, and Epilogue comprise about 90% of the book's value. The other chapters are good, but it's in these chapters where the author is less about theory and more about insightful principles that will make dramatic changes and impact in how we do ministry. Overall, a good book. Every chapter has at least a pearl of wisdom in there somewhere.
Mar 24, 2016 Thomas rated it it was ok  ·  review of another edition
The general points are helpful, but some of the scriptural connections are a bit stressed and sometimes smack of formula.

That said, the author does expose an organizational approach in how Jesus is accomplishing ministry development and leadership in interpersonal and strategic ways.
Chris Robertson
Apr 04, 2015 Chris Robertson rated it it was amazing  ·  review of another edition
Excellent book that describes the Masters, Jesus, plan of evangelizing which was spending most of his time with a smaller group of people in order to make them into disciples! The author accomplishes his goal in showing the reader the why and how Jesus made disciples and how we can do what Jesus did..."What would Jesus do?"!!!
Matthew Clark
Jun 24, 2015 Matthew Clark rated it it was amazing  ·  review of another edition
Coleman lays out Christ's intentionality in how He developed the twelve disciples. Although a subtle training plan it was very purposeful and effective. There are many lessons that can be gleaned as we interact with people around us.
Bernard Baure
Sep 13, 2014 Bernard Baure rated it really liked it  ·  review of another edition
I've been praying that I can be a better witness for God. I really learned a lot from this book. I appreciate the way Robert breaks down evangelism so that those who truly decide to follow Christ, they have a blueprint based on scripture.
Caro Aguilar
Oct 23, 2014 Caro Aguilar rated it it was amazing  ·  review of another edition
If you want to know what did Jesus on this earth, how He did it, and understand that His strategy its been on since more that 2000 years, you want to read this book thats full of simple wisdom though highly powered driven! ...more
Nathan Schneider
Jun 07, 2014 Nathan Schneider rated it it was amazing  ·  review of another edition
Shelves: evangelism
Coleman clearly defines the disciple's task: make disciples. This was the command and example of Jesus, who showed His disciples the essential task of each of his followers. He was intentional, relational, and focused. Read this book.
Darrell Jolley
Oct 26, 2014 Darrell Jolley rated it it was amazing  ·  review of another edition
Recommended to Darrell by: Rodney Howell / 121cc
Outstanding. I can see this book, some 50 yrs old, being foundational in the lives of and formation of those who invested in me and then me to others. Great principles throughout. The Epilogue paints a terrific picture of what this whole disciple making thing looks like, adding a quote from Billy Graham of what a pastor should be doing: investing in a few (as in elders) who would invest in other faithful who teach others also (2 tim 2:2)!!

Really enjoyed this work. Full of Scripture references. p
Nathan Parker
Jul 20, 2015 Nathan Parker rated it it was amazing  ·  review of another edition
The best book I have read on evangelism. Practical and Biblical, as well as simple and understandable. Mine included a study guide which makes the resource ideal for a small group Bible study.
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Robert E. Coleman is widely known for his ministry as a disciplemaker and evangelist, and for many years has given leadership to the Billy Graham Center Institute of Evangelism at Wheaton College, along with the International Schools of Evangelism. He is the author of 21 books, including bestseller The Master Plan of Evangelism. Translations of one or more of his books are published in 100 languag ...more
More about Robert E. Coleman...

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“Jesus did not urge his disciples to commit their lives to a doctrine, but to a person who was the doctrine, and only as they continued in his Word could they know the truth ( John 8:31–32).” 4 likes
“It is good to tell people what we mean, but it is infinitely better to show them. People are looking for a demonstration, not an explanation.” 3 likes
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