Marketing Plans: How to Prepare Them, How to Use Them
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Marketing Plans: How to Prepare Them, How to Use Them

3.81 of 5 stars 3.81  ·  rating details  ·  32 ratings  ·  1 review
Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the la...more
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Published April 1st 2007 by Butterworth-Heinemann (first published March 1985)
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Fernando Paiva
A lot of amazing stuff from marketing and its tools. I'm lovin' it. It's much better than the Kotler books.
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