Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

3.79 of 5 stars 3.79  ·  rating details  ·  62 ratings  ·  10 reviews
Written by a corporatespecialist in web development who hasadvised Microsoft and HP, Killer Web Content provides the strategies and practical techniques to make sure yourweb content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website...more
Paperback, 224 pages
Published November 27th 2006 by A&C Black Trade (first published September 1st 2006)
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Tamara
Jan 11, 2010 Tamara rated it 4 of 5 stars
Recommends it for: people who liked "Non-Designer's Design Book"
A good introduction for how to write more effectively for the web.

Especially liked the concept of finding your patrons/users/clients "carewords". I am still struggling to get an idea of what patrons care about and how they would describe it in words.

Wish there were a newer edition, however.

Useful advice:

-Read every page of your website at least every 12 months.
-Define your customers carewords and then use them in your content.
-Use "you" instead of "we". Be sure that all of your content is...more
Yana Kiselyova
Favorites:

Originally, press releases were not meant to be published.

Jeff Beroz (Amazon.com): Branding is what people say about you when you leave the room.

Publish a website you can manage.

You need to be productive, not busy, as you will increasingly be measured by the results you deliver, not the time you’ve spent delivering them.

Content needs to drive action.

You can’t have great content if you don’t have great thinking.

Words drive actions on the Web.

The essence oа great publishing is about gett...more
Jessica
Sep 20, 2007 Jessica rated it 4 of 5 stars
Recommends it for: people who write for the Web and their managers
McGovern covered most of this in the two-day seminar of his that I attended, so for me it was a bit repetitive, but that's fine because it's very important information for Web writers.

His writing is very clear and engaging. Of the many ideas I took away from the book and the seminar, one of the most meaningful for me was this: The difference between traditional marketing and Web marketing is the difference between getting attention and giving attention.

If more people followed his advice, using t...more
Matty Pants
Oct 14, 2012 Matty Pants rated it 3 of 5 stars
Recommends it for: those new to writing for the Web
Gerry McGovern does a good job of identifying the major differences between writing online and offline copy. He also touches on the basics of formatting and publishing search-friendly documents to the Web. Certain minor inaccuracies in the book regarding search engine optimization (SEO) are compensated by how he addresses Web findability in general; alongside usability.

3.5 stars from me.
Matthew Edward
Dec 30, 2010 Matthew Edward rated it 3 of 5 stars
Recommends it for: those new to writing for the Web
Gerry McGovern does a good job of identifying the major differences between writing online and offline copy. He also touches on the basics of formatting and publishing search-friendly documents to the Web. Certain minor inaccuracies in the book regarding search engine optimization (SEO) are compensated by how he addresses Web findability in general; alongside usability.

3.5 stars from me.
Lee
I have learned that your site needs "care words." These are words that your potential customers would enter when doing a search. I have also learned more about headings, titles and tags that help make your site more visible to the spiders and robots.
Joanne
Used to help develop strategies and techniques for compelling web content.
Yasheve
Must Read for anyone using the Internet as an income stream.
Kristeen
It came free with the Customer-Centric Websites masterclass.
Mark
Feb 19, 2009 Mark added it
It's for work, but I'm really liking it (geek, that I am).
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