false http://photo.goodreads.com/books/1183612495m/1440298.jpg 1440298 1 The tale of Amazon.com is well known to anyone who follows the stock market, the book business, the Internet explosion--heck, it's hard to imagine not knowing at least a piece of this extraordinary story. But few, it would seem, know the entire story, and it's these gaps that Robert Spector's <I>Amazon.com: Get Big Fast</I> attempts to fill (or at least the information available in early 2000, when the book was published). For example, those who know about Amazon.com's paradigm-shifting influence on the book business may not know it wasn't even the first online book retailer, or the second or the third. (It was preceded by clbooks.com, books.com, and wordsworth.com, the last of which beat Amazon.com to the Internet by almost two years.) Those who've heard quirky stories about Amazon.com founder Jeff Bezos--for example, that he built his own desk out of a door, and that his mother bought the desk at an online charity auction in 1999 for $30,100--may not know that he was a studious overachiever from an early age. As a 12-year-old in Houston, he was even profiled in a book on gifted education in Texas. And those who marvel at the company's multibillion-dollar stock valuation may not know that it was broke and nearly out of business in the summer of '95.<p> Put it all together and you have a book that should be interesting to many different readers. As a pure business read, it certainly provides a blow-by-blow account of an important company's critical decisions. And anyone looking for a brief history of e-commerce will see how one idea--Bezos's realization in 1994 that Web usage was growing 2,300 percent a year--set the entire online retailing phenomenon in motion. If nothing else, that last fact should propel parents to pay very careful attention to their kids' math scores. Had Bezos, a summa cum laude Princeton grad in computer science, not realized the implications of exponential growth ... well, let's just say you wouldn't be reading this review right now. <I>--Lou Schuler</I> 1430905 4 2000 amazon.com - Get Big Fast : Inside the Revolutionary Business Model That Changed the World total:2|4:1|1:1| 2 5 6 1 4 0 false false Tue Jul 01 00:00:00 -0700 2008 Tue Aug 12 07:11:45 -0700 2008 Tue Aug 12 07:13:35 -0700 2008 0 0 false false Mon Mar 02 17:53:43 -0800 2009 Mon Mar 02 17:53:43 -0800 2009 0 0 false false Mon Feb 02 21:13:25 -0800 2009 Mon Feb 02 21:13:25 -0800 2009 1 0 false false Sun Aug 03 11:27:51 -0700 2008 Tue Jul 29 03:27:43 -0700 2008 Sun Aug 03 11:27:51 -0700 2008 0 0 false false Thu Nov 01 00:00:00 -0800 2001 Sat Dec 15 10:30:07 -0800 2007 Sat Dec 15 10:30:24 -0800 2007 0 0 false false Sun Nov 25 07:33:06 -0800 2007 Sun Nov 25 07:33:06 -0800 2007 http://www.goodreads.com/book_link/follow/8?book_id=1440298