Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and S...
Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using... read full description
reviews
May 21, 2011
Viktor
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Каваски хорош в разрезе предметности советов и близости их к реальным боевым услоявиям стартаперов. Главный посыл книги - не размениваться на мелочи и не рефлексировать из-за замечаний псевдоэкспертов, которых у настоящих революционеров всегда много на пути. Особенн порадовала финальная часть книги, в который приведены реальные высказывания довольно авторитетных людей об инновацияхЮ которые по их мнению никогда не станут массовыми - про кино, телевидение, поиск в Интернете и все столь же массово
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Apr 17, 2011
Shawn
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It must be reassuring for Kawasaki that, as parity becomes commonplace in lots of service-oriented businesses, there's a revitalization of good, strong customer service to differentiate. Good customer service and a good product or service empowers consumers to evangelize ones product where they become the market cheerleaders money can't buy - a lot of titanic-sized companies should take note.
I find that business books walk a fine line between self-help and educational, where the latter More...
I find that business books walk a fine line between self-help and educational, where the latter More...
Nov 13, 2008
Erica
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I really enjoyed this book and I think I need to sit on it a bit and review in a week or so. Two things that kept bugging me:
1) This was not a book to read on the subway. I think I would have really benefited from a pen and paper to jot down some thoughts, or make notes on the exercises, etc. I very rarely think that about books, and I consider this to be a positive exception.
2) I am not sure if there is an updated or revised edition, but it drove me INSANE that for every More...
1) This was not a book to read on the subway. I think I would have really benefited from a pen and paper to jot down some thoughts, or make notes on the exercises, etc. I very rarely think that about books, and I consider this to be a positive exception.
2) I am not sure if there is an updated or revised edition, but it drove me INSANE that for every More...
Jan 05, 2009
Erin
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It took me just one day to read this book. But for months, I've been talking about it. Highly recommended for anyone who considers themselves a "Creative" and is working on a project that they want to be revolutionary.
Apr 09, 2011
Thomas
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This was the first Guy Kawasaki book I read and I really liked it. It is a quite good framing of what start-up companies should focus on. I have this one a rough list to re-read as I read it when it first came out.
Aug 15, 2010
Christian H.
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the book is clearly understandable, easy to read, full of hints an hands on thoughts to start a business. Although it is not new, it is still a must for entrepreneurs.
Jan 10, 2010
christine
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Guy is the god of consumer marketing. This is an essential, must-read. If you haven't read it already, you've been living in a cave for the last decade.
Feb 12, 2012
John
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Like most of Guy Kawasaki's books, this light, breezy read contains some useful insights.
Mar 02, 2010
dola
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To paraphrase my idol Bob Dylan, gorrilla marketers "take heed, take heed!"
Dec 17, 2009
za
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Aku tidak memiliki buku ini. Aku membacanya, dengan meminjam. Buku ini mengajak kita berpikir revolusioner. Ya, berpikir tidak seperti orang kebanyakan.
Satu poin yang aku ingat dari buku ini adalah, "Eat you own dog food." Jadi maksudnya, kita harus mencoba sendiri apa yang ingin orang lain lakukan. Guy Kawasaki memberi contoh dengan menyuruh membuka situs kita sendiri dengan modem 56 Kbps.
Buku ini sudah lama aku baca. Tiga tahun yang lalu? Jadi tak banyak yan
Satu poin yang aku ingat dari buku ini adalah, "Eat you own dog food." Jadi maksudnya, kita harus mencoba sendiri apa yang ingin orang lain lakukan. Guy Kawasaki memberi contoh dengan menyuruh membuka situs kita sendiri dengan modem 56 Kbps.
Buku ini sudah lama aku baca. Tiga tahun yang lalu? Jadi tak banyak yan
Aug 25, 2007
Inggita
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GK's kick-ass style rules! so much that we endured his yucky manifestos "eat like a bird, poop like an elephant" - this is a call to out-of-the-box thinkers to capitalize on their ideas and avoid the dotcom traps. Even though his famous passion for marketing Apple computers earn him the title "evangelist", he's one of the not-too-many pundits who are critical of the dotcom craze with his term "chinese soda" syndrome which is a naive interpretation of a market.
Oct 29, 2008
Renjith
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Would you agree with somebody who says: "The higher you go in most organizations, the thinner the air. The thinner the air, the more difficult it is to find intelligent life" Then you should read it .
Guy brings about an interesting perspective about how to create and market new products .How and why we should defy the conventional notions and follow the gut .
Guy brings about an interesting perspective about how to create and market new products .How and why we should defy the conventional notions and follow the gut .
Jan 05, 2012
Carljoe
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brilliant book, written in a fun and straightforward manner that piles insight upon insight. why haven't more people read this book? and why haven't more people implemented its ideas? one of those a-ha! i knew it things, like you knew it was right but no one had expressed it before.
Sep 02, 2007
Antti
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Guy Kawasaki gives great inside to being a revolutionary in entrepreneurship. I like his style of writing, short quotes and examples from his personal life or from others.
Dec 17, 2009
Author was a key-note speaker at a conference I was at recently. VERY interesting person. Great outlook. Currently addicted to his blog site as well: blog.guykawasaki.com
Jul 22, 2008
Andrew
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How to be a leader. How to create and sell a product. Eat like a bird and poop like an elephant. Always go analog before going digital.
Jan 25, 2008
Zach
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Interesting Read from one of the guys who started Apple Computers. Prology Comp useful if you are starting a new technology Company!
May 06, 2011
Christine
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Good information, but definitely some dated material. Enjoyable as long as you realize you're reading an older book.
Feb 11, 2012
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