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<book id="143900">
  <title><![CDATA[Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services]]></title>
  <isbn><![CDATA[088730995X]]></isbn>
  <isbn13><![CDATA[9780887309953]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1172161250m/143900.jpg</image_url>
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  <best_book_id type="integer">143900</best_book_id>
  <books_count type="integer">3</books_count>
  <default_description>Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: &lt;i&gt;Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services&lt;/i&gt;. Entertainingly written in collaboration with previous coauthor Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for besting the competition and triumphing in today's hypercharged business environment. The book is divided into three sections, whose titles alone epitomize its thrust and tone. The first, &quot;Create Like a God,&quot; discusses the way that radical new products and services must really be developed. The second, &quot;Command Like a King,&quot; explains why take-charge leaders are truly necessary in order for such developments to succeed. And the third, &quot;Work Like a Slave,&quot; focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers.  &lt;i&gt;--Howard Rothman&lt;/i&gt;</default_description>
  <id type="integer">138824</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer" nil="true"></original_publication_day>
  <original_publication_month type="integer" nil="true"></original_publication_month>
  <original_publication_year type="integer">1999</original_publication_year>
  <original_title>Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services</original_title>
  <rating_dist>total:94|5:20|4:29|3:34|2:11|1:0|</rating_dist>
  <ratings_count type="integer">94</ratings_count>
  <ratings_sum type="integer">340</ratings_sum>
  <reviews_count type="integer">178</reviews_count>
  <text_reviews_count type="integer">13</text_reviews_count>
</work>

  <average_rating><![CDATA[3.62]]></average_rating>
  <ratings_count><![CDATA[90]]></ratings_count>
  <text_reviews_count><![CDATA[13]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/143900.Rules_For_Revolutionaries_The_Capitalist_Manifesto_for_Creating_and_Marketing_New_Products_and_Services]]></url>
  <authors>
        <author id="21269">
      <name><![CDATA[Guy Kawasaki]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/21269.Guy_Kawasaki]]></url>
      <average_rating><![CDATA[3.80]]></average_rating>
      <ratings_count><![CDATA[679]]></ratings_count>
      <text_reviews_count><![CDATA[111]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="178">
    <review id="37516520">
    <user id="1162592">
    <name><![CDATA[Erica]]></name>
    <location><![CDATA[Rego Park, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1162592-erica]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Nov 13 00:00:00 -0800 2008</read_at>
  <date_added>Wed Nov 12 08:44:36 -0800 2008</date_added>
  <date_updated>Thu Nov 13 19:33:47 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I really enjoyed this book and I think I need to sit on it a bit and review in a week or so. Two things that kept bugging me:<br/><br/>1) This was not a book to read on the subway. I think I would have really benefited from a pen and paper to jot down some thoughts, or make notes on the exercises,...<a href="http://www.goodreads.com/review/show/37516520">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/37516520]]></url>
</review>
    <review id="42017355">
    <user id="1869894">
    <name><![CDATA[Erin]]></name>
    <location><![CDATA[North Port, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1869894-erin]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Jan 05 16:06:02 -0800 2009</date_added>
  <date_updated>Mon Jan 05 16:09:41 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It took me just one day to read this book. But for months, I've been talking about it. Highly recommended for anyone who considers themselves a &quot;Creative&quot; and is working on a project that they want to be revolutionary.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/42017355]]></url>
</review>
    <review id="60192525">
    <user id="2152193">
    <name><![CDATA[Grace]]></name>
    <location><![CDATA[Bedford, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2152193-grace]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jun 01 00:00:00 -0700 1999</read_at>
  <date_added>Thu Jun 18 11:53:57 -0700 2009</date_added>
  <date_updated>Thu Jun 18 11:54:22 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book gave me the courage to just do it!!!!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/60192525]]></url>
</review>
    <review id="5568684">
    <user id="235196">
    <name><![CDATA[za]]></name>
    <location><![CDATA[Bandung - Jakarta, Indonesia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/235196-za]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Sep 03 05:12:05 -0700 2007</date_added>
  <date_updated>Mon Sep 03 05:15:34 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Aku tidak memiliki buku ini. Aku membacanya, dengan meminjam. Buku ini mengajak kita berpikir revolusioner. Ya, berpikir tidak seperti orang kebanyakan. <br/><br/>Satu poin yang aku ingat dari buku ini adalah, &quot;Eat you own dog food.&quot; Jadi maksudnya, kita harus mencoba sendiri apa yang in...<a href="http://www.goodreads.com/review/show/5568684">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5568684]]></url>
</review>
    <review id="5087300">
    <user id="255684">
    <name><![CDATA[Inggita]]></name>
    <location><![CDATA[Jakarta, Indonesia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/255684-inggita]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Sat Aug 25 03:36:25 -0700 2007</date_added>
  <date_updated>Sat Aug 25 03:42:50 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[GK's kick-ass style rules! so much that we endured his yucky manifestos &quot;eat like a bird, poop like an elephant&quot; - this is a call to out-of-the-box thinkers to capitalize on their ideas and avoid the dotcom traps. Even though his famous passion for marketing Apple computers earn him the ti...<a href="http://www.goodreads.com/review/show/5087300">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5087300]]></url>
</review>
    <review id="35049042">
    <user id="752725">
    <name><![CDATA[Renjith]]></name>
    <location><![CDATA[Auburn Hills, MI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/752725-renjith]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[entrepreneur , Students ]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Oct 29 00:00:00 -0700 2008</read_at>
  <date_added>Sat Oct 11 09:43:02 -0700 2008</date_added>
  <date_updated>Wed Oct 29 14:10:25 -0700 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[Would you agree with somebody who says: &quot;The higher you go in most organizations, the thinner the air. The thinner the air, the more difficult it is to find intelligent life&quot; Then you should read it . <br/><br/>Guy brings about an interesting perspective about how to create and market ne...<a href="http://www.goodreads.com/review/show/35049042">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35049042]]></url>
</review>
    <review id="3243733">
    <user id="203103">
    <name><![CDATA[Katie]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/203103-katie]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Jul 18 17:34:22 -0700 2007</date_added>
  <date_updated>Wed Jul 18 17:44:55 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Author was a key-note speaker at a conference I was at recently.  VERY interesting person.  Great outlook.  Currently addicted to his blog site as well:  <a rel="nofollow" target="_blank" href="http://blog.guykawasaki.com">blog.guykawasaki.com</a> ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/3243733]]></url>
</review>
    <review id="5520085">
    <user id="335601">
    <name><![CDATA[Antti]]></name>
    <location><![CDATA[Helsinki, Finland]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/335601-antti]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Sep 01 00:00:00 -0700 2007</read_at>
  <date_added>Sun Sep 02 02:44:11 -0700 2007</date_added>
  <date_updated>Sun Sep 02 10:12:29 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Guy Kawasaki gives great inside to being a revolutionary in entrepreneurship. I like his style of writing, short quotes and examples from his personal life or from others. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5520085]]></url>
</review>
    <review id="27980029">
    <user id="1353909">
    <name><![CDATA[Andrew]]></name>
    <location><![CDATA[Moncton, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1353909-andrew]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Jul 22 14:02:08 -0700 2008</date_added>
  <date_updated>Tue Jul 22 14:02:46 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[How to be a leader. How to create and sell a product. Eat like a bird and poop like an elephant. Always go analog before going digital. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27980029]]></url>
</review>
    <review id="13528789">
    <user id="827015">
    <name><![CDATA[Zach]]></name>
    <location><![CDATA[Missoula, MT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/827015-zach-millar]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 01 00:00:00 -0700 2007</read_at>
  <date_added>Fri Jan 25 11:22:11 -0800 2008</date_added>
  <date_updated>Fri Jan 25 11:23:05 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Interesting Read from one of the guys who started Apple Computers.  Prology Comp useful if you are starting a new technology Company!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/13528789]]></url>
</review>
    <review id="27702436">
    <user id="1344558">
    <name><![CDATA[Michelle]]></name>
    <location><![CDATA[Houston, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1344558-michelle-vostrejs]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sat Jul 19 09:12:53 -0700 2008</date_added>
  <date_updated>Sat Jul 19 09:13:43 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great book for creative, evangelistic, pioneer type people.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27702436]]></url>
</review>
    <review id="2068091">
    <user id="135478">
    <name><![CDATA[Jeff]]></name>
    <location><![CDATA[Orem, UT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/135478-jeff]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[Guy Kawasaki heads]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Jun 17 21:07:01 -0700 2007</date_added>
  <date_updated>Sun Jun 17 21:07:54 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[good read, but if you read any kawasaki, read art of the start]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/2068091]]></url>
</review>
    <review id="31978861">
    <user id="522475">
    <name><![CDATA[Parham]]></name>
    <location><![CDATA[Lafayette, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/522475-parham]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Thu Sep 04 04:02:25 -0700 2008</date_added>
  <date_updated>Thu Sep 04 04:02:58 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[great overview of examples]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/31978861]]></url>
</review>
    <review id="78167175">
    <user id="53862">
    <name><![CDATA[Jayanth]]></name>
    <location><![CDATA[Bangalore, India]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/53862-jayanth-bagare]]></url>
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      <rating>5</rating>
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  <read_at></read_at>
  <date_added>Tue Nov 17 22:34:36 -0800 2009</date_added>
  <date_updated>Tue Nov 17 22:34:41 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78167175]]></url>
</review>
    <review id="77435544">
    <user id="2264098">
    <name><![CDATA[Thedomesticdiva]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2264098-thedomesticdiva]]></url>
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  <date_added>Wed Nov 11 08:50:48 -0800 2009</date_added>
  <date_updated>Wed Nov 11 08:50:48 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77435544]]></url>
</review>
    <review id="77121282">
    <user id="2740119">
    <name><![CDATA[Matjaz]]></name>
    <location><![CDATA[Ljubljana, 04, Slovenia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2740119-matjaz-bergant]]></url>
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  <read_at></read_at>
  <date_added>Sun Nov 08 13:17:38 -0800 2009</date_added>
  <date_updated>Sun Nov 08 13:17:38 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77121282]]></url>
</review>
    <review id="75348208">
    <user id="2862139">
    <name><![CDATA[Skoer]]></name>
    <location><![CDATA[Almaty, 02, Kazakhstan]]></location>        
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      <rating>5</rating>
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  <date_added>Thu Oct 22 03:27:11 -0700 2009</date_added>
  <date_updated>Thu Oct 22 03:27:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75348208]]></url>
</review>
    <review id="75013326">
    <user id="2854730">
    <name><![CDATA[Brian]]></name>
    <location><![CDATA[Chapel Hill, NC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2854730-brian-l]]></url>
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      <rating>2</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Oct 19 08:12:33 -0700 2009</date_added>
  <date_updated>Mon Oct 19 08:12:33 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75013326]]></url>
</review>
    <review id="73947839">
    <user id="2817801">
    <name><![CDATA[Anzki]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2817801-anzki]]></url>
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  <date_added>Fri Oct 09 02:54:09 -0700 2009</date_added>
  <date_updated>Fri Oct 09 02:54:17 -0700 2009</date_updated>
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