Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

3.5 of 5 stars 3.50  ·  rating details  ·  2 ratings  ·  1 review
"This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands." --- Marketing
Hardcover, 236 pages
Published January 28th 2004 by Kogan Page (first published January 1st 2003)
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Tara Joyce
May 09, 2011
Tara Joyce rated it 3 of 5 stars
A collection of insightful branders discussing effective approaches to branding when working with values-driven businesses and clients.
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Lillian
May 03, 2011
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Jan 06, 2011
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Oct 27, 2009
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Apr 19, 2008
Bader marked it as to-read  ·  review of another edition

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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands (Paperback)

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