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The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric
NEW MEDIA THEORY Series Editor, Byron Hawk From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. THE AVAILABLE MEANS OF PERSUASION: MAPPING A THEORY AND PEDAGOGY OF MULTIMODAL PUBLIC ...more
Paperback, 256 pages
Published March 19th 2012 by Parlor Press
(first published March 1st 2012)
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Throughout this book the authors work to examine how scholars in rhetoric and composition understand the ways in which multimodal public rhetoric can inform theory and pedagogy. The book is composed of nine chapters, organized into four sections: foundational terms, kairotic inventiveness and rhetorical ecologies, the challenges and possibilities of multimodal semiosis, and practice and pedagogy. Their argument, that we should employ a praxis of rhetoric that looks more like art, is made as they ...more
I was assigned this text for my Rhetoric and Civic Engagement class. It starts off strong, but doesn't really continue with this momentum. The book doesn't so much impart information as it does make suggestions and tell you what questions to ask. It's more useful as a collection of case studies and an outline of problems than it is as any kind of solution. I appreciated that it was very inclusive and spoke to many groups of people, but this lead to a lot of vagueness. However, the rarity of ...more