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Home Staging for Profit

by Barbara Jennings

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Nationally known home staging expert and mentor, Barbara Jennings, teaches you the best and most efficient ways to start, grow and profit from a home staging business. This large-sized in-depth manual (8.5x11) is packed full of pertinent information that will be key to any reader's business success. The book is printed in small quantities and updated each issue with the l...moreNationally known home staging expert and mentor, Barbara Jennings, teaches you the best and most efficient ways to start, grow and profit from a home staging business. This large-sized in-depth manual (8.5x11) is packed full of pertinent information that will be key to any reader's business success. The book is printed in small quantities and updated each issue with the lastest cutting-edge strategies for success plus includes numerous before and after photos.

Home staging combines interior design techniques with practical business and real estate strategies and tactics. The result is a solid plan on how to properly prepare a client's home to be sold in the shortest possible time for the greatest possible profits.

Written in a no-nonsense, high-impact, conversational style, Home Staging for Profit guides anyone through a step-by-step process who wants their own business, whether for supplemental income or a full time career. It shows:
<ul><li>numerous examples of home staging at work<li>top mistakes by sellers and common problems<li>what stagers must do<li>how to identify home's assets and faults<li>how to create the "wow" effect<li>how to interview real estate agents and bond with them <li>how to interview home sellers and bond with them <li>the five ingredients for a successful staging service<li>professional image, attitudes and ethics needed <li>how to do consultations, submit bids, make presentations <li>how to set up the business, what licenses to get and so forth <li>how to get clients and referrals from multiple sources <li>how to handle and profit from consultations and offer full service staging <li>how to promote, maintain and sustain the business long term <li>how to price services with confidence and ease <li>how to protect the business and organize and prioritize tasks <li>and much, much more.</li></ul> This detailed, straight-shooting, hassle-free insider's guide is the 2nd in a series by Jennings. Her first very successful guide, Rearrange It, teaches how to start and grow an interior re-design business.

In Home Staging for Profit, readers will learn all the necessary and practical basic steps they should take to set up and build their staging business correctly, including but not limited to: <ul><li>107 questions to ask agents and homeowners to help quote services <li>detailed pricing guidelines for furnished and empty houses <li>legal issues readers should know about <li>15 handy forms, multiple checklists, and handouts for value added services <li>cleaning and painting guides<li>a 29-page checklist for correctly doing consultations for most homes<li>list of over 300 possible business names<li>plenty of detailed information on available sales aids, promotional tools and training pre-developed for readers to supplement their knowledge, hone their skill sets and eliminate having to reinvent the wheel, take expensive seminars or join organizations with on-going annual renewal fees and regulations.</li></ul> Geared for the novice stager, even experienced stagers and redesigners report this manual as the most practical and helpful guide on the subject. The author's writing style and enthusiasm exemplify to savvy readers the importance of confidence and personal self-worth. The author models throughout the manual the importance and value of promoting backend products and services to one's clients so readers can learn how to develop multiple streams of revenue on their own.(less)

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Published by Ahava Enterprises, Inc.

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Dec 04, 2009

Karyn is currently reading it

This seems to be a really well balanced book and very thorough. It covers ALL apsects of a business in Home Staging (not just the business/running end of it, but the business/doing and business/marketing end as well). I've read many books, and most seem to focus on just one aspect, I like that she covers it all. This is a great book for a beginner who needs lots of informaion in all areas.

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Mar 24, 2011

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May 15, 2008

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