Getting Attention, Leading-Edge Lessons for Publicity and Marketing
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Getting Attention, Leading-Edge Lessons for Publicity and Marketing

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Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to d...more
Paperback, 176 pages
Published March 24th 2000 by Butterworth-Heinemann
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