You Can Hype Anything: Creative Tactics and Advice for Anyone with a Product, Business, or Talent to Promote
Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity--from launching campaigns to handling interviews, from free PR to the do's and don'ts of visual materials. More than just a step-by-step guide, this book provides hands-on advice and in...more
Paperback, 184 pages
Published
August 25th 1995
by Citadel Press
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