Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, in...
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reviews
Aug 25, 2008
James
rated it: 
It was a good read while Photoshop or Lightroom was batching photos, or my MacBook was just running plain slow. It asks a lot of questions, prodding the reader to be honest with how one is running their business.
How do we want our lives, at work and outside of it, to be different?
Never mind what we have done or others have done: What is possible?
What would clients think was remarkable?
If we were starting from scratch today, what would we do differently?
How wou More...
How do we want our lives, at work and outside of it, to be different?
Never mind what we have done or others have done: What is possible?
What would clients think was remarkable?
If we were starting from scratch today, what would we do differently?
How wou More...
Sep 13, 2010
AWESOME book on what servicing clients means. Written in bit-sized memorable anecdotes. One of those book you should read every other year to stay on top of what service means.
Feb 02, 2012
Andy
rated it:
I'm a fan of Selling The Invisible and The Invisible Touch, two of Harry Beckwith's other titles. Unfortunately, What Clients Love just doesn't match up to either of those books.
Jul 12, 2008
Matt
rated it: 
What a snoozer. I tried to stay with this, but I couldn't do it. I was listening to the audiobook, and the author himself was narrating. Perhapsy because of his annoying voice, that also didn't help. It just seemed to "pie in the sky" when he calls it a "Field Guide". I don't think so.
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