false http://photo.goodreads.com/books/1183438540m/1418848.jpg 1418848 1 <div>In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service. <br></div> 1409223 28 10 2005 Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers total:4|5:1|4:2|3:1| 4 16 10 0 5 0 false false Sat Aug 22 03:41:15 -0700 2009 Sat Aug 22 03:41:15 -0700 2009 4 0 false false Wed Jul 01 12:32:48 -0700 2009 Wed Jul 01 12:32:48 -0700 2009 0 0 false false Thu Jan 01 00:00:00 -0800 2009 Mon Jun 29 14:24:08 -0700 2009 Mon Jun 29 14:24:15 -0700 2009 0 0 false false Tue Apr 28 09:05:14 -0700 2009 Tue Apr 28 09:05:14 -0700 2009 3 0 false false Fri Jan 23 10:25:29 -0800 2009 Fri Jan 23 10:25:29 -0800 2009 0 0 false false Sat Sep 13 04:39:34 -0700 2008 Sat Sep 13 04:39:34 -0700 2008 0 0 false false Thu Jul 24 12:11:32 -0700 2008 Thu Jul 24 12:11:32 -0700 2008 0 0 false false Fri May 30 11:04:34 -0700 2008 Fri May 30 11:04:34 -0700 2008 0 0 false false Wed Feb 20 05:54:32 -0800 2008 Wed Feb 20 05:54:40 -0800 2008 4 0 false false Thu Jan 03 09:27:39 -0800 2008 Thu Jan 03 09:27:39 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=1418848