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Bag the Elephant!: How to Win and Keep Big Customers
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Bag the Elephant!: How to Win and Keep Big Customers

3.56  ·  Rating Details ·  84 Ratings  ·  12 Reviews
Presents stories which are derived from the author's real-world experience, that show you how to put the strategy to work.
Hardcover, 207 pages
Published September 1st 2005 by Wildcat Publishing Company
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Apr 14, 2008 Tami rated it really liked it
Bag the Elephant: How to Win & Keep Big Customers states that all businesses have three potential futures: the snail trail, the arc of the shooting star, and the bag the elephant track. Most businesses follow the snail trail. They put in long hours servicing a large number of small clients always trying to keep one step ahead of bankruptcy.

Some talented entrepreneurs become shooting stars. These individuals find a unique niche that propels their business into instant success. However, since
Feb 01, 2008 Invite rated it it was amazing
Recommends it for: all marketers n sales
Tips How to Maintain our Big & Profitable Customers (especially corporate companies).
Kiat2 yang cerdik dan bermanfaat terutama utk para marketing maupun sales. Semua point2nya betul2 tepat sasaran dan lugas. Ada beberapa cases (menyangkut pengalaman nyata si pengarang), yg dapat menjadi pelajaran tersendiri buat kita. Kita tidak hanya diajarkan 'how to sales' tapi juga diajarkan strategi2nya. Cara2 pendekatannya dan penerapannya.
Jul 24, 2011 Malvin rated it liked it
Bag The Elephant is thought-provoking by encouraging the need to gain big customers in order to grow a business dramatically. Based on a successful entrepreneur's experience as a small-timer engaging giants like Procter & Gamble, it includes strategics, steps and five killer mistakes to avoid which will enlighten aspiring business owners.
Natasa Tovornik
Sep 08, 2011 Natasa Tovornik rated it liked it
Shelves: business
It was quite interesting to read the different tips the author gives, and for sure is usefull for someone never working in a large organization.
Otherwise you can pretty much understand where is the opportunity. Still it can be used as a good reminder.
Bobby Lehew
Apr 26, 2008 Bobby Lehew rated it really liked it
We have a Monday morning book discussion group at work and we just finished this book. It was an excellent book to read as a group, particularly since it was so relevant to what we do. I liked the simplicity of the layout and the anecdotal stories that keep the material interesting.
Dec 25, 2014 Eliot rated it liked it
Too general for my liking and a bit dated now almost 10 years after its writing. Jill Konrath's Selling to Big Companies is a better read on the topic.
Lori Grant
Mar 29, 2013 Lori Grant rated it really liked it
A should-read book on sales and selling techniques for knowledge workers, managers, executives, and entrepreneurs.
Steve Goodyear
Sep 09, 2013 Steve Goodyear rated it did not like it  ·  review of another edition
I found this book really basic and junior. I didn't really get much out of it and by the end I was starting to find the whole "elephant" metaphor annoying and over done.
Feb 23, 2016 Daniel rated it really liked it
This is a well written strategy book with anecdotal stories along with sound theory to assist enterprises of all sizes compete for those big and lucrative customers. Well written and timely.
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