Understand the Significance of Symbols in Your Design Work
Our world is comprised of a handful of very simple patterns that have been a part of h... read full description
reviews
Apr 12, 2009
Ian
rated it: 
There are parts of this book that are shamefully mystical for being essentially a modernist textbook. However, this was my first introduction to the numerology of forms, and it's extremely easy to understand, enjoy, and even utilize in your own creative work, applied across almost all creative disciplines. Easy to recommend.
Nov 15, 2008
Christine
rated it:
I'm currently working on a more comprehensive review of this book, but this is the bottom line: If you are a practicing artist, designer or craftsman--read this book. If you have friends that fall into these categories--buy this book for them. Many design books are pure fluff or puff pieces for their 'celebrity' subjects. This book has all the great photos, illustrations and examples of a well produced, showy design book, but more impressively, the text is highly engaging and thought-provoking.
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Jan 16, 2010
Sellyndavies
rated it:
A design book that reads like liturgy. Explores universal symbols. Totally kicks ass as a design resource, and is also a fine example of print design at its best.
Jan 19, 2010
Toby
rated it:
One of the most thought-provoking design books I've ever read. It really descends into the insights of why certain images appeal to us on a primordial level.
Dec 19, 2010
Rock
rated it: 
Good overview and guide to identifying basic design principles and the messages they convey. I refer to it often. Should be on any designer's bookshelf.
Jul 27, 2008
Samee
rated it:
Maggie Macnab was my logo design teacher. I can't wait to delve deeper into her book!
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