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Performing Consumers: Global Capital and Its Theatrical Seductions
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Performing Consumers: Global Capital and Its Theatrical Seductions

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Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores.

Looking at our performative desire to try on otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; an
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Paperback, 169 pages
Published August 4th 2006 by Routledge (first published May 15th 2006)
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