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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

4.02  ·  Rating Details ·  125 Ratings  ·  23 Reviews
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social me
Hardcover, 207 pages
Published October 2nd 2012 by Jossey-Bass (first published August 27th 2012)
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Nov 18, 2012 Deidre rated it really liked it
Shelves: business
Social media is not a marketing tool and it’s not a popularity contest. Within the first few pages of her book, Renegades Write The Rules, social media consultant Amy Jo Martin (@amyjomartin) skewers a few of the more popular misconceptions about social media.

Martin has worked with sports celebrities such as Dana White, Dwayne Johnson and a whole host of basketball players. She’s the master of going far beyond a simple tweet including engineering Shaquille O’Neal’s retirement via social media. S
Nina Harrington
Sep 21, 2012 Nina Harrington rated it really liked it
I read the advance reading copy of this guide through NetGalley and at first was concerned that the author's expertise was relevant only to the world of sports celebrity - but not so.

This book is a first class summary of how one specialist recognised the power of social media in promoting the personal brands of both sports stars and major corporations and how she had to fight to convince them that direct and personal communication with their audience/fans/customers was worth investing in.

Janette Fuller
Oct 02, 2012 Janette Fuller rated it it was amazing
Shelves: non-fiction
Mary Jo Martin is an expert on the power of social media, the latest social media trends, how to build a personal brand using social media and on personal and business innovation.

The author shares fascinating stories about how she went to work as the Director of Digital Media and Research for the NBA Phoenix Suns and helped Shaquille O'Neal develop a strategy for his Twitter presence. She has helped many other sports celebrities build a strong fan base on Twitter and Facebook.

This is an entertai
Meagan Healy
Feb 27, 2016 Meagan Healy rated it really liked it
It's a good book but it is dated. The concepts are not but the Era in which she wrote them are now. (2016). She wrote this in 2012 when social media was still new-ish.

Her 8 Renegade Rules still matter (good advice) but the social media landscape has shifted.

I looked for a revised or updated version of this book. Nothing. I looked into her University, which she has very recently shuttered, seeking her next adventure.

She is definitely someone to watch, (a pioneer in tech) as she has figured out h
Mitchell Jones
Jul 13, 2014 Mitchell Jones rated it liked it
Interesting insight into social media and the experiences of an author who, upon realising that her only choice in life was to choose two of the three keys to life - work, family and fun - decided to break away from her employers and have all three instead. It's not an encyclopedia of celebrity social media usage, but it does provide some fascinating examples of those who did - and didn't - use Facebook, Twitter and Youtube to enhance their careers and bring their brands closer to the audience ...more
Nov 17, 2012 Patrick rated it it was amazing
Amy Jo Martin does an excellent job weaving personal stories, examples and core PR tips together to construct a straightforward guide on how to use social media in a professional environment. It offers great tips on persona management as well as reasons to convince reluctant bosses on why social media ultimately will boost the bottom line. This is a must-read for anyone responsible for online media management.
Mark Fidelman
Oct 03, 2012 Mark Fidelman rated it it was amazing
Amy Jo does an excellent job of bringing the reader into her exclusive social media world and making it attainable for the rest of us. I was able to get an advanced copy of her book and found myself highlighting sentences, whole paragraphs and entire pages. This is must read for anyone wanting to understand how the best in the world are using social media to build community and engage with their fans.
Torbjörn Ungvall
Feb 06, 2014 Torbjörn Ungvall rated it it was amazing
If you're just going to read one book about Social Media, this is the ONE. It's a renegades tale about the journey of Amy Jo Martin and Digital Royalty, and the work with clients from major sports arenas. It's also a roadmap for people looking for guidance to begin trying out Social Media. A safe map with paths paved long ago by Amy - the mother renegade, when there was no road to follow. A solid book and a must read! Go #TeamRenegades!
Lee Wolfe
Jan 14, 2013 Lee Wolfe rated it really liked it
Nice motivating book, especially for one that is new to social media. Amy provides vivid examples of how a novice can jump right into social media and let it help build a peronal brand. I got many great tips, however, I felt that Amy and her company, Digital Royalty, are focused on enterprises and individuals with big names. Its not necessarily for someone that is your everyday Joe trying to build their social media profile. This book was very fun to read or listen to.
Neil Gaudet
Mar 24, 2013 Neil Gaudet rated it really liked it
The insights in this book for navigating social media are priceless. A must read for any entrepeneur or person hoping to finally "get" Twitter. The beginning and en of the book were particularly strong with the middle at times feeling like filler. Even though it was short, the book could have been shorter.
Feb 27, 2013 Starleigh rated it really liked it
I listened to this on audio. Her writing style is really engaging. I liked her stories about Shaquille O'Neil.

In terms of technical and logistical elements of getting into social media this is more of a beginners book cheerleading for social media participation.
Mar 24, 2013 Emily rated it liked it
Shelves: nonfiction
Great insights on social media and best practices in a business setting. I like the way Amy Jo Martin has compartmentalized each of the purposes of social media and ties them all together with innovation and participation.
Adrian Vaco
Jan 01, 2013 Adrian Vaco rated it really liked it
There are no basic straight forward rules, but then again this book isn't for people who are looking for them, it's for renegades who will write them. It is filled with examples on how Amy wrote the rules as she went by and how you can to with your brand or clients. I enjoyed the journey.
Rick Yvanovich
Took a while to read this and I only really got into it once more than half way through and then it became a compelling read. It's a good read and really hammers home the use of Twitter and introduces some good new metrics to monitor.
Moyart Maximus
Aug 02, 2013 Moyart Maximus rated it it was amazing
A must if You are serious about Social media. Fun to read but dont get me wrong, Amy touches really usefull information and sheres with us his social network philosophy.

Just Amazing, now go grab a copy and start reading it!!!
Leigh Anne Wilkes
Feb 07, 2013 Leigh Anne Wilkes rated it really liked it
If you want to learn more about the power of social media, and specifically Twitter this is a great book.
Oct 07, 2012 William rated it it was amazing
Amy Jo in her book writes about how her and the team at Digital Royalty has proven and monetized the value of social media for businesses, sports leagues, sports stars, and celebrities.
Jena Richter
Jun 05, 2013 Jena Richter rated it liked it
I enjoyed Amy Jo's perspective on Social Media, and I suggested this text book to the UWGB Comm Department Chair to be considered as one of the text books for a new course, Social Media Strategy.
Dec 14, 2015 Colette rated it liked it
Shelves: have
This book was pretty good, I appreciated the thoughts on branding and life lessons. Where she lost me was the numerous name dropping, it got old after 100 pages.
Mar 05, 2016 PeterBlackCoach rated it really liked it
A great insight into the disruptive innovation and authentic connection opportunities that social media can provide - but remembering there are no rules except the ones you write.
May 28, 2013 Cynthia rated it it was ok
I think if you were into the social media to build a product/market/etc this would be a great book. It held little interest for me.
Michael rated it it was amazing
Sep 16, 2014
Tony Harte
Tony Harte rated it really liked it
Sep 07, 2016
Ella Krasner
Ella Krasner rated it really liked it
Nov 16, 2016
Scott Lorenz
Scott Lorenz rated it it was amazing
Mar 23, 2015
Todd Lucht
Todd Lucht rated it liked it
Jan 20, 2015
Chris Syme
Chris Syme rated it it was amazing
Nov 07, 2014
Andy Caffrey
Andy Caffrey rated it liked it
Oct 06, 2014
Rachel Seliger
Rachel Seliger rated it really liked it
Jan 27, 2016
Apr 10, 2014 Jocelyn rated it it was amazing
Great book if you are interested in sports & social media.
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