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Socialnomics: Cómo transforman los medios sociales el modo en que vivimos y hacemos negocios
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Socialnomics: Cómo transforman los medios sociales el modo en que vivimos y hacemos negocios

3.72 of 5 stars 3.72  ·  rating details  ·  1,218 ratings  ·  122 reviews
Hoy en día las marcas puede verse fortalecidas (o destruidas) por el uso de las redes sociales, esos enormes y gratuitos focus groups. La publicidad es menos efectiva para influenciar al consumidor que lo que opinan sus pares (25% de los resultados de búsqueda sobre las 20 marcas más importantes son contenidos generados por usuarios). Si usted aún no emplea los medios soci ...more
Paperback, 290 pages
Published 2011 by Grupo Editorial Patria (first published 2009)
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The ShamWow guy writes a book!! Socialnomics is terribly written. Erik Qualman has the resume to write a book about social media, but it seems that Socialnomics was rushed to market, slanted entirely to shine a positive light on businesses that use social media, and makes wild, almost giddy, claims about the potential for social media to enhance the business of love, life, and prosperity in the near future. The overriding problem I have with this book is that it's completely unbalanced. If socia ...more
Laura Belgrave
Erik Qualman, in taking on a relatively new field, does a commendable job in laying out what social networking and social media are all about, something few people -- other than those who study it -- can really wrap their heads around. Likewise, because the subject matter is something that's probably shifting in communication more rapidly than almost anything, Qualman notes time and again that the ever-changing landscape will require those who embrace it to remain nimble and current.

But where Q
Interesting topic, but poorly written.
I can think of two main reasons:
(1) The book is VERY repetitive, ie. social media is a game changer - OK, we get it, but how exactly? For instance, the chapter summaries at the end are highly unnecessary, since the chapter itself is a summary and quite soapy.
(2) His analyses almost never go beyond his assurances or conclusions, very vague in general. You can tell he knows a lot on the issue but his knowledge doesn't come across as clearly as he thinks it doe
Dee Verma
Jul 25, 2013 Dee Verma rated it 4 of 5 stars  ·  review of another edition
Recommends it for: Yes
They key takeaways from this book are:
1.Businesses no longer control their brands, customers now own them.
2.Social media is about a two way conversation, not selling or advertising to the customer. The organizations that realize this are experiencing tremendous success while many caught measuring marketing based on traditional metrics are being left behind.
3. Social Media is bringing together product development and marketing. It is forcing businesses to provide high quality products and service
Is Social media a fad? Or the biggest shift since the Industrial Revolution?

Well… consider this:
Over 50% of the world’s population is under 30 years old.
96% of Millennials have joined a social network.
Facebook tops Google for weekly traffic in the US.
Social media has surpassed pornography as the #1 activity on the web.
1 out of 8 couples married in the US met via social media.
It took over 13 years to reach 50 million users of television, but less than ONE year to reach 200 million Facebook use
This review has been hidden because it contains spoilers. To view it, click here.
This book was so poorly written that it became too painful to read and I quit at page 74. It was poorly edited, full of grammatical and spelling errors, and not much new information. was presented. We know that social media was a big player in the 2008 election. So what? What can small business owners take to apply to their own businesses?

The book uses examples taken from previously published information, as well as in formal conversations with what seems to be a friend or two. Grandiose stateme
Excellent book that focuses on the power of social media such as Twitter, facebook, YouTube, etc. Qualman discusses how with the advent of social media, we went from "word of mouth to world of mouth" when it comes to sharing our opinions about a product. The author also looks at social media user behaviour, Obama's success using social media to help him win the election, and proves that most people care more about what their neighbours and co-workers think rather than what Google thinks. He also ...more
A quick read about the dynamics of social media. I particularly liked the way he emphasized that organizations can't and shouldn't just use the tools for marketing; it's about a different kind of interaction, not just pushing your message. The ideas in this book really helped me explain some things about my job in better ways that I've already used.

(It should be known, though, that his writing leaves a lot to be desired... brevity is great, but someone who cares about consistency and comma place
Well, first off, I truly cannot believe this book was assigned to the entire freshman class at my college. Someone thought a book about how to run a business that uses phrases like "when you go home to your spouse and kids" and "social media will allow you to connect with your teenager like never before" would be the perfect book to assign to a bunch of liberal arts freshmen. Yes, this is a wonderful idea.

Second, I'll admit I haven't read the whole thing. I read to chapter 5, saw that there was
I went back and forth disliking and liking this book. Some of the concepts I thought were right on the money, and others I thought were a little out there. The narrative bounced around from topic to topic seemingly at random, but I'm not sure I could come up with anything more cohesive, since there are not always convenient segues between all the various ways social media can shake up society.

I came to the conclusion that I should have read this book when it came out, rather than 4-ish years lat
I enjoyed this book. I learned a lot and plan to read it again, only this time highlighting. However, I have to say that there was at least one typo in each chapter, often more. This is very strange to me. how many people read a book before it's published???? No one caught all these mistakes...? Still worth reading though.
Lisa M.
Amazing examination of social media in the marketplace. Great for writers to read this book and should be taught in university writing programs.
I gave this book a 3 star rating because while it was a good read, the content was so-so.

For people who are strangers to Social media, and who calls the internet "the world wide web" this might be a 5 star.

It is filled with good advice... just the kind that you already know or should know.

expect to get these best practices delivered with bloated language and you know what to expect.

That does not mean that it is a bad book. Just that it may not be for everyone. If you are new to inbound marke
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro Socialnomics, de Erik Qualman.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: habilidades directivas, networking y habilidades sociales, internet y nuevas tecnologías.
En el siguiente enlace tienes el resumen del libro Socialnomics, Por qué las redes sociales están sustituyendo a los buscadores como medio para encontrar información en internet: Socialnomics
Eli Komai
Eli Komai
English 4-5

Book Review

Socialnomics, Erik Qualman

Socialnomics is a somewhat unorthodox and very informative book packed with details regarding the coveted term “Social Media”. This book tells you everything you would want to know -and some things that you didn't know you wanted to know- about social media. This book covers everything about social media in-depth; everything from how it relates to other forms of media, to how it impacts most every aspect of our way of life. Most of the co
ocialnomics, by Erik Qualman, is a excellent insight into what social media is becoming. Not only does Qualman inform the reader of what social media has come to, "What happens in Vegas stays on YouTube." (47) he also offers examples about how social media is our new form of communication. "Obama would not be president without the Internet." (90) This book goes further than personal benefits of social media, Qualman describes the most important aspects of a corporate presence on the Internet. He ...more
W.G.T. Fernando
Erik Qualman is a very passionate individual who has been involved in online marketing for over 15 years now. His latest book ‘Socialnomics’ is in essence a timely book and a must read for anyone that has not taken advantage of using social media to leverage in the business field.

Even with his busy schedule, he makes sure he practices what he preachers. After getting hold of his book, whenever I wrote to him on twitter (@equalman), he would always send me a reply and that shows a man with dedica
In spite of its November 2012 "publication date," the Kindle edition of Erik Qualman's "Socialnomics" is both woefully obsolete and plagued by careless inconsistencies. For example, Qualman early in the book claims that e-readers are doomed to exist as print alternatives, while he later lauds the fact that e-books outsold hardback books in 2011. His references to defunct blogs are annoying, to say the least, and his references to 2008 websites and technologies prove less than helpful to a curiou ...more
Para quem é amante das redes sociais este é um livro indicado para ler. Para quem não aprecia redes sociais este também é um livro interessante para ler porque assim o leitor fica a saber como funcionam e como elas se tornam cada vez um maior atractivo para empresas e pessoas individuais.
As redes sociais têm um impacto tão grande que as empresas apostam forte nas redes e deixam de fazer anúncios televisivos caríssimos. Por parte das leitores, e onde eu me insiro, há cada vez menos necessidade de
Good social commentary on how social media and how it affects business and society as a whole. Presents mostly positive arguments for the effect social media has for example on people's time (making them more productive and efficient), on consumption (with more transparency and feedback companies must create better products, and particularly for helping people spend their time online more effectively (replacing search and pushing information to users rather than users having to search for too lo ...more
Sendo eu uma entusiasta do Twitter, em especial, e da comunicação via Internet, de um modo geral, foi com bastante curiosidade que parti para a leitura deste livro, que se propõe a analisar a forma como as redes sociais têm alterado a forma como comunicamos uns com os outros, não só na perspectiva pessoal, mas também empresarial.

Há muito tempo que a Internet vem mudando a forma como tomamos decisões de compra. Nos dias que correm, a grande maioria das nossas compras são decididas com base em opi
Eric Qualman, an experienced former internet marketer for some of the largest brands, brings to the forefront what every business should know- the importance of social media in today's modern economy. Socialnomics is a passionately written case for social media and shows how social networks have changed the business processes of production, marketing and selling. The book is also a call for companies that are steeped in the old ways of marketing and customer engagement to embrace the social medi ...more
David Leroy
Author: Erik Qualman

2nd Edition, 2013

Pages: 316

Do you remember what life was like before the age of Social Media? It was not that long ago that people did absurdly old fashion things such as use a telephone to speak to someone, write a letter, or even list a personal ad. Social Media now enables you to suggest the latest article you read via a link to your high school best friend you have not seen in 10 years, by just using the click of a mouse. Has that really changed the way we live and do bus
Basma Aal
My review:

Twitter, facebook, blogging, where is this all taking us? How could we take an advantage of this new inexpensive opportunity to expand business, market, awareness (you know name it).

Social media had become a huge part of my life and many others. Therefore it is a great marketing opportunity for all businesses (because of reach and exposure). But since it is a new medium, businesses are wondering how to use this medium. This book helps all businesses to put their first footsteps on soci
Great look at how business as a whole is going to change or has changed. The questions we have about privacy and social media get answered such as why we are liking everything and it connects to our advertisement.
I really enjoyed the sections on the different generations. I think my kids (21 and 20) now live in a completely different universe yet they are already being considered behind when it comes to technology. The kids in in middle school are really going to have an upside to the future of
I would give this book 3.5. It has definitely taught me a lot regarding how social media is changing our interactions on so many levels. Some of the most important things I have learned are:

+ Either you do social media or others will do it for you...
+ "arm" yourself with transparency. This is an amazing thought! Transparency needs limits though!
+ The most important rule in social media is to listen to your audience/customer/voter...

The book touches many field. Some of which are clearly not of i
Qualman brings some interesting ideas into this popular subject of social media. He argues that due to the prevalence of social media, it helps build preventive behaviour because every action will be recorded in this digital age and people can longer get away with things that they could a decade ago. In this book he also has plenty of examples of how businesses can become more successful by leveraging people's relationships.

However I feel this book is over-exaggerating the power and effectivenes
Detailed report on how social media is changing everything

From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something wor
James Perkins
Seemed like one of the most vital books on Social Media aroung, but it really revealed itself to be nothing more or less than a parade of catch-phrases. But besides the shallowness of Qualman's assessments, he levies enough anecdotes to make everything he's saying sound so obvious as to be banal.

The "glass house generation" is an incredibly scary thing. But Qualman's insistence that Social Media makes our lives more effective doesn't come across as truth so much as it seems a truism--a fact that
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Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him be voted the 2nd “Most Likeable Author in the World” behind Harry Potter author J.K. Rowling. He also hold ...more
More about Erik Qualman...
Digital Leader: 5 Simple Keys to Success and Influence What Happens in Vegas Stays on YouTube Crisis What Happens on Campus Stays on You Tube

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“Fail fast, fail forward, fail better.” 1 likes
“People who do surf the Internet for fun at work—within a reasonable limit of less than 20 percent of their total time in the office—are more productive by about 9 percent than those who don't,” according to Dr. Brent Coker, from the department of management and marketing at the University of Melbourne, Australia.” 0 likes
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