by
3.58 of 5 stars

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right s... read full description


reviews

Jul 23, 2009
Rich rated it: 2 of 5 stars
I have a love/hate relationship with this book. Deutch has an ego on a par with that of his good buddy--the Donald. Between the two of them, they could light the entire Eastern Seaboard for six months if they could find a way to translate ego into electrical energy.

He did some amazing things with his father's advertising business, after he bought the old man out. He doubled the firm's billing and did pioneering in several areas of advertising no one had ever thought of before. So More...
May 19, 2011
Aaron rated it: 4 of 5 stars
Honestly, this is not a book I would have EVER picked up, but two friends I highly respect told me it was a must-read, so...

First off, Donny is a douchebag (the obvious pun of his name is correct--a little nominative determinism perhaps), but I think he'd readily admit that! And, it doesn't mean that he isn't still inspiring and doesn't offer a lot of great insights. Douchebags often do.

So, my friends are right. It was a worthwhile read, a great read even, and a real hones More...
Apr 13, 2009
Catherine rated it: 3 of 5 stars
This book has been sitting on my "to read" stack for some months now. This morning it got my attention and began reading.

The first impact on me was his philosophy, "Why not me?" I couldn't agree more. Why not me?

The second impact was reading about his "getting to this point" historical information. How he struggled with being a misfit in the boxes our environment wanted him to fit in and how eventually he did find his path in his father's More...
Sep 01, 2011
Karina added it
Good book, love him and all his ideas and opinions on ANY subject
Mar 25, 2011
Craig T. rated it: 5 of 5 stars
I have never before finished a book and wanted to start reading it again from page one. Donny's book did it for me.
Nov 30, 2007
Meredith rated it: 3 of 5 stars
A co-worker leant me this book when they found out that I was majoring in advertising. It is by Donny Deutsch, who was the president of one of America's largest advertising agencies. While it's more of a "self help" type book, it also has a lot of personal stories tied in.

Although I can't stand his personality on tv (or in the book either really), I found the book interesting and took more away from it about life than I thought I would.
Oct 08, 2007
Pam rated it: 4 of 5 stars
09/10/05 #158
TITLE/AUTHOR: OFTEN WRONG, NEVER IN DOUBT by Donny Deutsch
RATING: 4/B
GENRE/PUB DATE/# OF PGS: Non-Fiction; 2005; 250 pgs
COMMENTS: Harper Collins First Look book. Donny Deutsch
tells his story of how he turned his boutique ad agency into one of the mega stars. Forthright and motivational --
especially interesting were the new business pitches.
Mar 24, 2008
Jeff rated it: 4 of 5 stars
I was curious about Deutsch after seeing his show a few times, and his book was a pleasant surprise. I learned quite a bit about him, and his philosophy of success. I think people in a variety of fields could benefit from some of the reminders that he has in this book. Overall, an interesting look into his life, the ad business, and success as he views it.
Aug 31, 2008
Paul rated it: 3 of 5 stars
Deutsh is a smart guy... Well, he's a competitive guy... Well, he's a rebel... Alright, the truth is I'm fascinated with entrepreneurs, marketing, the ad business, and know this guys a bit of a celebrity. I enjoyed the book, was surprised by his honesty, and know now more than ever that he's really confident... I also think a bit less of him though.
Jan 03, 2008
Zac rated it: 3 of 5 stars
I was surprised to learn how similar my high school experience was to that portrayed by Donny. As far as a book on business, I find his advice matches the typical steps of success and innovation in any industry, just with a advertising/marketing spin. A nice easy read.
Sep 07, 2009
Dallas rated it: 3 of 5 stars
If you've read "Good to Great," you'll quickly recognize Donny Deutsch as a very strong, impressive, level 4 leader. He's got a lot of confidence and his charisma is contagious. Not a great book, but an enjoyable way to peer into a very ambitious and creative mind.
Jun 13, 2008
Helene rated it: 5 of 5 stars
Donny Deutsch is my hero; enough said! Really, though, he gives great advice/points for everyone. Part memoir, part coaching book; really great book! I bought a copy of it immediately after I finished reading the library's copy.
Aug 01, 2008
Jon rated it: 4 of 5 stars
Great insights on present and future marketing trends and what it takes to make it to the "next level". I wasn't always too keen on his over-the-top arrogance but a lot of his insight was great.
Dec 17, 2009
Julianna rated it: 4 of 5 stars
didn't have a good first impression, but the more I read it.. the more of donny's ideas and perspectives appealed to me! he has his own cable show "the big idea".
















Jan 17, 2008
Michelle rated it: 4 of 5 stars
I loved this book! Donny Deutsch has a great take on owning an advertising agency. He is very interesting and witty. I think business owners could benefit from reading this book.
Oct 12, 2008
Simondx85 rated it: 4 of 5 stars
Lovely reading experience. Good for creative people who'd like to start career/business in ads industry. Charming leader he is.
Sep 10, 2008
Grant rated it: 5 of 5 stars
This is a phenomenal book! Regardless of the industry in which you work, this is a must-read book.
Feb 19, 2008
Stephen rated it: 4 of 5 stars
convinced we were separated at birth... but he got a better life... haha... jk
May 27, 2008
Ember rated it: 3 of 5 stars
Some good points on his business decisions
Feb 11, 2012
Yakyakkaren marked it as to-read
Feb 03, 2012
Meghanacallaghan added it
Jan 25, 2012
Diane marked it as to-read
Jan 24, 2012
Chad marked it as to-read
Jan 07, 2012
Greg rated it: 4 of 5 stars
Nov 10, 2011
Danielle is currently reading it
Oct 28, 2011
P rated it: 4 of 5 stars
Sep 25, 2011
Ken rated it: 3 of 5 stars
Sep 15, 2011
Husnain rated it: 4 of 5 stars
Aug 27, 2011
Jack rated it: 5 of 5 stars
Aug 14, 2011
Christian rated it: 2 of 5 stars