Holiday celebrations in the United States are a major force driving the nation's approximately $3 trillion retail economy. The commercial culture o...
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reviews
Jul 25, 2009
melanie
rated it: 
A gem of a book. Then again, I am pretty biased as I co-authored and -designed it.
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Apr 05, 2011
Emily
rated it: 
This is a great book to read over an entire year. I read each holiday chapter on the actual holidays. It really put things in perspective to see the marketing and sales as they were surrounding me in real life.
Jan 11, 2012
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Feb 09, 2009
