Real Time: Preparing for the Age of the Never Satisfied Customer
Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything—anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfo...more
Paperback, 224 pages
Published March 3rd 1999 by Harvard Business Review Press
(first published January 15th 1997)
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