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A Hologram for the King

3.38 of 5 stars 3.38 · rating details · 6,234 ratings · 1,144 reviews

In a rising Saudi Arabian city, far from weary, recession-scarred America, a struggling businessman pursues a last-ditch attempt to stave off foreclosure, pay his daughter’s college tuition, and finally do something great. In A Hologram for the King, Dave Eggers takes us around the world to show how one man fights to hold himself and his splintering family together in the...more

Hardcover, 312 pages

Published June 19th 2012 by McSweeney's (first published January 1st 2012)

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Oct 12, 2012 Lee rated it 4 of 5 stars

A perfectly enjoyable, effortlessly proceeding, airily formatted, short novel. It's not really 312 pages, more like 250 with lots of extraneous white space between frequently occurring sections. A tone so accessible it almost seemed like a YA version of some classic salesmanzy novel teleported to 2010 Saudi Arabia. Loved the inclusion of nonfictional bits like about Schwinn's fall and the blast-resistant glass for the Freedom Tower made in China. Loved the snorkeling frolic and didn't really min...more A perfectly enjoyable, effortlessly proceeding, airily formatted, short novel. It's not really 312 pages, more like 250 with lots of extraneous white space between frequently occurring sections. A tone so accessible it almost seemed like a YA version of some classic salesmanzy novel teleported to 2010 Saudi Arabia. Loved the inclusion of nonfictional bits like about Schwinn's fall and the blast-resistant glass for the Freedom Tower made in China. Loved the snorkeling frolic and didn't really mind the end (won't give away whether the King comes or not). Loved the attempt to dramatize the moral complexities related to the current reality of international commerce. Loved the sad little story about the wall the main guy built in his hometown. Generally though Adam Clay felt fictional to me -- his issues felt like a limited number of balls tossed in the air and juggled but they never really transformed into birds of paradise and prey. I therefore had some trouble believing he wasn't something of a fictional holograph himself, which may have been totally intentional of course? The other characters, particularly the other Americans, suffered from Disembodied Proper Noun Syndrome -- that is, their only physical presence in the novel's world was their name. Overall, it's a beautiful product proudly made in the USA -- in the acknowledgements, every single person who works at the Michigan-based printer is listed -- but I sort of felt like its innards were overcrafted for me, too careful, restricted, self-consciously mature, maybe too off-handedly newsy (a single mention of the concurrent BP spill), luminous thanks to spacious formatting more than the brilliance of its bright-shining horizon (by which I mean: its distant ideal narrative destination, beyond the shimmering desert or the expected eventual arrival of the King). I liked a lot of it a lot and enjoyed reading it most of the time -- and of course I've seen people put out of work by outsourcing and fear at any minute I could be next! -- but I prefer the similarly toned, wrenchingly readable Zeitoun. As with the recent non-fiction "novels," there's something to this that feels like he's doing a good deed maybe? And maybe something apparently philanthropically/generously motivated doesn't distribute throughout the prose and subsequently the reader's guts the same sort of viral barbaric yawp as something apparently born of aesthetic self-indulgence, obsession, greed? I've followed this author for years now but would love for him to take off the gloves and claw the world's eyes out. Or at least revisit the kingdom of smart funny inventive metafictional maximalism now that he's older. I'd love to read an evil Eggers, essentially -- more expressive, adventuresome, unconventional, improvisational, indulgent; less intentionally artistically inclusive -- but maybe that's logistically impossible at this point? Anyway, a beautiful hard cover and an ultimately memorable story. (less)

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Oct 10, 2012 Dan rated it 3 of 5 stars

Shelves: literature, read-in-2012

UPDATE 10/10/12: NBA finalist?! Give me a break.
--------

-Hey, Dave Eggers has a new book out and it looks wonderful.

-What's it about?

-Who cares, it's a lovely book to hold.

And that's probably the most exceptional thing about the novel. McSweeney's has continued to impress me with the effort and care that they put into the packaging and physicalness of their books. Maybe the publishing industry should take note of what they're doing and start copying it.

Now for the story: A mid-fifties business...more

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Sep 20, 2012 Gary McTiernan rated it 2 of 5 stars

I really disliked this. I preordered it from Amazon last July after reading glowing reviews in various newspapers and magazines. Other "goodreaders" commented that it was another self-indulgent exercise in navel-gazing by an angry white American male but I dismissed them as too harsh until I actually read it. Now I'm in that camp, too. I really admired another novel in this vein called Dear American Airlines, but this one never lived up to the hype. I found the plot to be sketchy and the chara...more

4 likes · like · see review

Nov 22, 2012 Zorro rated it 4 of 5 stars

http://www.nytimes.com/2012/07/22/boo...

""This may all sound a little too much like metaphor — or romanticism — but Eggers’s sense of loss is hard-earned and his feeling for his characters as affectingly real as his epigraph from Beckett (“It is not every day that we are needed”). At times, his book reminds one of Douglas Coupland’s deeply wistful tales of Generation X’s search for belief and direction, at other times of the weightless suburban drifters of Haruki Murakami’s world, all but longin...more http://www.nytimes.com/2012/07/22/boo...

""This may all sound a little too much like metaphor — or romanticism — but Eggers’s sense of loss is hard-earned and his feeling for his characters as affectingly real as his epigraph from Beckett (“It is not every day that we are needed”). At times, his book reminds one of Douglas Coupland’s deeply wistful tales of Generation X’s search for belief and direction, at other times of the weightless suburban drifters of Haruki Murakami’s world, all but longing (in “The Wind-Up Bird Chronicle,” say) for an earlier era of intensity and war. A sense of impermanence and possible disaster is always very close in Eggers’s work — here it’s sometimes devouring — and that is what makes his good nature and hopefulness so rending, and so necessary. Every now and then he pulls back from his engagingly stumbling characters to suggest a larger order: “The work of man is done behind the back of the natural world. When nature notices, and can muster the energy, it wipes the slate clean again.”

""In the end, what makes “A Hologram for the King” is the conviction with which Eggers plunges into the kind of regular working American we don’t see enough in contemporary fiction, and gives voice and heft to Alan’s struggles in an information economy in which he has no information and there’s not much of an economy. At one point, with nothing to do, Alan starts writing to his daughter to persuade her to forgive her mother, the ex-wife who has all but destroyed him. “People think you’re able to help them and usually you can’t,” he writes. “And so it becomes a process of choosing the one or two people you try hardest not to disappoint.” Such is the fragility of Alan’s situation, though, that even that modest hope seems far from guaranteed, mostly because Alan is such a non-virtual man, the opposite of a hologram.

Norman Mailer probably hated the fact that many of us consider his great, essential narrative to be his “nonfiction novel” about Gary Gilmore, “The Executioner’s Song”; the whole long, tragic story is delivered with extraordinary documentary fidelity and restraint, and yet only someone as obsessed as Mailer was with rebellion and possession could have invested the tale with such intensity. In much the same way, Eggers has developed an exceptional gift for opening up the lives of others so as to offer the story of globalism as it develops and, simultaneously, to unfold a much more archetypal tale of struggle and loneliness and drift. Public and private explorations come together, and as this groundbreaking writer grows wiser and deeper and more melancholy, evolving from telling his own stories to voicing America’s, he might be asking us how we can bring the best parts of our past into a planetary future.""(less)

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Jul 30, 2012 Kim G rated it 2 of 5 stars

Shelves: 2012

BLAH. I'm going to need the publishing industry to start putting on warning labels for Modern American Middle-Aged Upper-Middle-Class White Male Pathetic Protagonists, because I am all done with them. No more crazy bitch ex-wives, no more weird medical issues that strike at their sense of mortality, no more managing to bang (poorly) hotter younger ladies (who are also, of course, crazy) even during their downward spiral, no more disconnect with their flighty and disappointed children, no more ra...more

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Feb 22, 2013 Michael rated it 3 of 5 stars

Really great read but then the end of the book and the fate of the lead character, Alan Clay, were horrible.

I think it's the type of book that seems like it's leading somewhere fascinating and then it has a cynical and harsh doomed-limbo ending. I'm not sure it's the type of book you want to read unless you're the type of person who has absolutely no faith in humanity. Or you simply hate businessmen, which I do - but even as such, the book is not much more than the statement "I hate businesspe...more

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Apr 14, 2013 Betsy McTiernan rated it 4 of 5 stars

I like Dave Eggers' new novel, Hologram For a King, mostly because it profiles a loser in the amazing race of advanced capitalism. Alan, individualist and good capitalist, finds himself at middle-age being pushed aside. He makes career changes to profit from the rapid global economic shifts--from saleman, to corporate manager to downsizer. But it hasn't worked for him. When the novel opens he's on the edge of economic collapse, but still dreaming of catching the brass ring. He's hired as a consu...more

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Jun 19, 2012 Megan rated it 3 of 5 stars

Shelves: fiction

This is what I imagine Dave Eggers’ thought process was like in composing Hologram:

“I want to write another novel. Haven’t done that in a little while.

But I want it to be socially relevant, a commentary like Zeitoun.

But it would be so obvious if my protagonist were another clear victim of global catastrophe, like Zeitoun or What is the What.

I know! I’ll make him seem like one of globalization’s possible bad guys – an American businessman who’s helped bring the catastrophe on himself! Except he s...more This is what I imagine Dave Eggers’ thought process was like in composing Hologram:

“I want to write another novel. Haven’t done that in a little while.

But I want it to be socially relevant, a commentary like Zeitoun.

But it would be so obvious if my protagonist were another clear victim of global catastrophe, like Zeitoun or What is the What.

I know! I’ll make him seem like one of globalization’s possible bad guys – an American businessman who’s helped bring the catastrophe on himself! Except he still gets to sit in expensive air-conditioned hotel rooms. But then I’ll weave in brief scenes – groups of poorly paid immigrant workers packed into poor living conditions – to highlight the greater economic plight of the world.”

Eggers’ moves to be ‘not obvious’ seem to me exactly what makes so much of this particular piece, well, obvious. Eventually, there was just nothing surprising to me about the book. I read the first half with high expectations, definitely enjoying it – because yes, it’s a well-written novel, sentence by sentence, it’s true; and yes, I think many who were not fans of Heartbreaking will enjoy this instead – but still, I wanted more of a punch, more of the emotional wave that I think he excels at creating.

Of course, I think many will say that is precisely the book’s strength: it manages to pull you along despite its complete calm, and the fact that it is essentially a story about waiting. But for all those critics who are already flowing with praise about its capturing ‘a moment of history,’ its status as a ‘socially revealing emotional tale’ or some such bit, I want to ask: what about this story don’t we already know?

Because what Hologram gives us is the story of a man who created the very economic conditions that are now undoing him, but whose concern is mostly for its effects on his personal and family life, who is turning his attention again to another money-making venture, while keeping himself at arms-length from that venture’s possible consequences for others. This is the story of a great many American businessmen, of the complete nearsightedness of our financial endeavors, and we should know it already. If we don’t: well, then Eggers’ newest work definitely has a job to do, and I wish it well.(less)

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Jun 26, 2012 switterbug (Betsey) rated it 5 of 5 stars

It is 2010, and Alan Clay is waiting. Not for Godot, but for King Abdullah, in the King Abdullah Economic City (KAEC), which is a developing Red Sea port in Jeddah, Saudi Arabia. He is a 54-year-old failed American businessman in serious debt, evading his creditors and anguishing over how he will pay for his daughter's next year in college. He also has an angry ex-wife and a worrying lump on his neck. This is his last hurrah, a chance to turn his life from sad and broke to flush and secure, if h...more

9 likes · like · see review

Sep 14, 2012 Charlie Quimby rated it 4 of 5 stars

Back in the early '70s a co-worker of mine shipped off to Saudi Arabia to take a job as a construction project manager for the giant company building King Khalid Military City. John was supporting three ex-wives, and he decided making triple his U.S. salary, with no way to spend it and living beyond reach of the telephone, was preferable to his current state.

A year or so later, he returned for a visit and dropped by the office. He showed us pictures of his home in a remote part of the Saudi des...more

5 likes · like · see review

Mar 05, 2013 Ken Dowell rated it 5 of 5 stars

The story of a 54-year old loser named Alan Clay. Failed marraige, can't figure out how to deal with his daughter and lost all ability to communicate with his father. Furthermore he has fallen off the path to prosperity through a series of ill-advised decisions. His last stop before foreclosure, bankruptcy, et al., is a trip to Saudi Arabia on behalf of an IT firm bidding for a contract to supply IT services for a new city being built by the Saudi king. His time there turns into an embarrassing...more

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Sep 27, 2012 Stuart rated it 2 of 5 stars

This is one odd book. Take a second tier, quality 60's novelist with a terse style - say, James Herlihy - and have him write an Upton Sinclair-style allegory about the decline of America set in the present day and you'd get something like this.

The prose here is spare. The main character, Alan Clay, has been put through the wringer by the outsourcing of American manufacturing. He ends up in Saudi Arabia as a salesman trying to work out an IT services deal with the Royal Saudi family. Along the w...more

10 likes · like · see review

Nov 02, 2012 Nancy Sirvent rated it 2 of 5 stars

Shelves: read-in-2012

I was off to a very enjoyable start with this book. However, I became utterly distracted by some very obvious things that were not caught by a copy editor (I suspect that there was no editor). It was mostly inconsistencies.

On one page a character is having a phone conversation with his ex-wife and then several pages later he tells us that he hasn't spoken with her by phone for two years.

The character arrives at a location at noon. He has a couple of meetings, watches a film, gets a tour, and me...more

3 likes · like · see review

May 19, 2013 Lorenzo rated it 3 of 5 stars · review of another edition

Shelves: american, aaa-my-library, 2013-readings

This is a strange beast of a novel about an impotent middle-aged American man, Alan Clay, engulfed in the quite predictable twists and turns of the global economy.

Before dealing with impotence and middle life crisis, Mr. Clay used to be a self made man building up an entrepreneurial career in the manufacturing sector.
Now, the problem with Alan was chiefly a philosophical one: he thought that quality would have always won over quantity. Which was wishful thinking in the 1980s and 1990s and dayd...more

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Sep 12, 2012 Paul Gleason rated it 2 of 5 stars

A Hologram for the King proves that Eggers' forte is non-fiction (A Heartbreaking Work of Staggering Genius and Zeitoun) - or, at least, fiction based on non-fictional events (What Is the What). Unfortunately, whenever Eggers tries to concoct a compelling novel, he falls flat. See Hologram, as well as You Shall Know Our Velocity!

Eggers' heart and soul are as big as they come. It's seems obvious to me that the early deaths of his parents affected him deeply and have determined the course of his w...more

5 likes · like · see review

Jul 07, 2012 Barbara A rated it 3 of 5 stars

First things first: I love Dave Eggers's work and admire all that he has done as a writer, publisher, public intellectual, social commentator, brother, savior, and believer in the the power of books.

I also loved the physical book itself. Holding the beautifully textured linen cover of 'Hologram' was great. Incised and dusted with gold, its feel was a tactile pleasure not often found in today's reading universe, and it was a marvelously apt visual image for the story within.

Ah, but the story wit...more

7 likes · like · see review

Aug 12, 2012 Eric rated it 5 of 5 stars

Shelves: fiction, recent-reads

A brilliant snapshot of the times. Lean, but powerful, and at times beautiful, Eggers does what he does best -- captures the anxiety, humanity, and confusion of living in a world where the lines of country and culture are slowly eroding.

I felt it was perfect that Eggers used a Beckett quote at the beginning of the book. The book is bleak and tragicomic, like much of Beckett's work, yet very much focused on the human condition. Eggers brilliantly illustrates the absurdity and surreal nature of l...more

8 likes · like · see review

Jan 17, 2013 K. Conner rated it 3 of 5 stars

technically excellent, but the main character leaves me cold.

2 likes · like · see review

May 04, 2013 Todd rated it 2 of 5 stars

I love Eggers' writing. That being said, this has got to be my least favorite of his work. Perhaps I am judging him harshly because his other books are so magical...

The story is essentially a series of let downs a la Revolutionary Road, inasmuch as nothing in the book seems to have any real relevance or conclusion. Alan Clay meets a dozen or so people in the space of 300 pages and none of them seem to be there for any real reason. He also seemingly changes worldviews capriciously and leaves the...more

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Apr 24, 2013 Katrin rated it 4 of 5 stars

An unusual novel, somehow, with an unusual plot and an unlikely hero: It is 2010 and Alan Clay, a fifty-something American, is in Saudi Arabia in a city that King Abdullah has planned, which is yet to be built. Alan's small firm is there to do a presentation for the King, to eventually get the job of providing the city's whole IT.
What follows is both comic and very sad: To begin with, Alan has difficulties to even get to his workplace in the desert on more than one occasion. He often finds himse...more

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Apr 19, 2013 Scott Rhee rated it 4 of 5 stars

Dave Eggers's new novel "A Hologram for the King" is a beautiful, funny, and depressing look at the human condition in the 21st century. More specifically, it is an examination of the effects that globalization has had upon the everyday lives of Americans, and the destructive price we have paid for our so-called technological and financial "progress". The protagonist, Alan Clay, is a defeated man. He is secretly so broke due to bad investments, the failure of the economy, and basic American exce...more Dave Eggers's new novel "A Hologram for the King" is a beautiful, funny, and depressing look at the human condition in the 21st century. More specifically, it is an examination of the effects that globalization has had upon the everyday lives of Americans, and the destructive price we have paid for our so-called technological and financial "progress". The protagonist, Alan Clay, is a defeated man. He is secretly so broke due to bad investments, the failure of the economy, and basic American excess that he can't afford to pay for his daughter's college tuition. Despite paying his bills on time, his credit score sucks (thanks to a Banana Republic savings card that he signed up for years ago that he incorrectly thought he had cancelled but has been accruing a ridiculous amount of fees), so he is unable to get any bank that would give him a loan. His last-ditch effort to make some money and save his life (as pathetic as it is) is by giving a presentation to King Abdullah of Saudi Arabia for an IT company that is looking to be the main contractor in Abdullah's visionary new city in the desert, King Abdullah Economic City, or KAEC (a real city, by the way). The book begins with a weary Clay arriving at the Hilton in Jeddah, Saudi Arabia. When he arrives, he is already several hours late to a meeting: not a good sign of things to come. As he expects, things do become worse, as word is that King Abdullah is out of the country and no one knows when to expect his arrival. Bored and lonely, Clay strikes up an unlikely friendship with a much younger Arab named Yousef. He also finds himself involved in a loveless tryst with a young Dutch businesswoman and a promising relationship with a female Arab doctor who is roughly the same age as Clay. The set-up may sound like the plot of a romantic comedy, but Eggers is not interested in that. Eggers is more interested in looking at how Clay, a thinly-veiled representation of America itself, has fallen in the world and, more importantly, how he can pick himself back up from the brink. Eggers's not-so-subtle commentary is that globalization has irreparably altered the world and the way America does business, for better or worse (but mostly for the worse). There is no going back to the "good ol' days" of American manufacturing and financial dominance. Those days are long gone. We either have to work WITH the world and ensure our future or work AGAINST it and ensure our inevitable destruction. Unfortunately, we are stuck in the transition period, and people like Clay---who once knew greatness and don't know if they have what it takes in this brave new globalized world---are going to have it worse off. The difference between people like Clay and myself is that I know and accept that I'm just a cog in the grand works. (less)

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Apr 09, 2013 Chris rated it 4 of 5 stars

This was well written, but a definite departure from his previous works. I saw him speak a couple weeks back, and the topic of the night was Hologram. The audience asked many plot based questions, but the most interesting story is the immense amount of effort it took to write the book. From an exchange late in the novel, the reader can assume that Eggers is a gun enthusiast, when the reality is that he learned how to use a .22 rifle unassisted in a gun range, and by what he said at the talk, sca...more

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Apr 07, 2013 Stephen rated it 4 of 5 stars

I liked this book more than I expected. Yes, it is one of those pathetic-middle-aged-man stories, but it seems to me more than just that. First of all, there is an admirable simplicity and directness in Eggers' writing that I admire. Moreover, he successfully creates a sense of ominousness that one eventually realizes results more from simply what is rather than from what is going to happen. The story, I think, is saying something about the decline of America's place in the world. Alan Clay is l...more

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Apr 03, 2013 Cristian rated it 4 of 5 stars

I was an early fan of Eggers (Heartbreaking Work, McSweeneys), even once had beers with him, but beyond short excerpts, had not read anything of his in ages. Having just been in the Middle East, and logged lots of recent time in anonymous hotels, my brother recommend HOLOGRAM. Told from the POV of a 54-year old American consultant during his time in Saudi Arabia, on the brink of being unable to afford his one daughter's college tuition, the novel starts bleakly and definitely delivers. The writi...more

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Mar 26, 2013 MacDuff rated it 4 of 5 stars

Shelves: 2013

Alan Clay is an American businessman in his 50s who travels to Saudi Arabia with a team of young engineers to help convince King Abdullah to work with the Reliant Corporation, an IT firm. They bring with them a hologram presentation to woo the king, who is building the next Dubai, King Abdullah Economic City, in the middle of the Saudi desert. Alan is not an IT professional but is instead of a class of businessmen schooled in selling vacuum cleaners door to door, creating American-made products...more

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Mar 12, 2013 Douglas rated it 4 of 5 stars

Probably really mean 3.5 stars, but err on the side of generosity.
I very much enjoyed the portrait of the empty landscape of capitalism in Saudi Arabia. As Eggers says, the built environment could literally have been anywhere in the increasingly homogenous global world of wealth, without any local character, although I was also intrigued by the specific cultural contradictions of Islam and the modern world in the Middle East.
I also felt that Alan's ennui as he floated in the limbo of corporate...more

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Mar 01, 2013 David rated it 4 of 5 stars

There are strong echoes of Beckett and Kafka, and I daresay, even Paul Auster in this novel about personal and professional futility in a virtual economy. The protagonist Alan Clay bides his time in a perpetually unfinished city on a brutally hot, sandscarred landscape, waiting to give a presentation as part of a desperate business venture for an elusive king that seems even less corporeal than the hologram itself--that is if they can just get the wi-fi to work.

Clay between repeated visits to th...more

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Feb 28, 2013 Brett rated it 1 of 5 stars

This review has been hidden because it contains spoilers. To view it, click here.

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Feb 21, 2013 Mary Lou rated it 3 of 5 stars

Shelves: 2013

This review has been hidden because it contains spoilers. To view it, click here. Hologram for the King by Dave Eggers is aptly titled, given that a hologram is a three dimensional image in space that shifts in perspective when viewed from different angles. Protagonist Alan Clay; Jeddaha, Saudi Arabia; and most of the Saudis Clay meets in the city also shift in perspective during the course of the novel. Clay’s life is revealed in flashbacks, although from the beginning Eggers presents a man in near crisis: he cannot pay his daughter’s college tuition, he owes more than $128k...more

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Feb 16, 2013 Dot rated it 3 of 5 stars

Shelves: dot-s-booklist-2013

The protagonist in this book is a Walter Mitty character who finds himself in Saudi Arabia with a group of young techies attempting to sell a new technology to King Abdullah for his new city. Alan Clay has come up the hard way first as a door to door salesman, gained some success with the Schwynn Bicyle Company, but is now in debt and facing his last chance for redemption as a saleman.

In Saudi Arabia, Clay finds himself in a Lewis Carroll world...the King may have been here yesterday, he may arr...more

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About Dave Eggers

Dave Eggers is the author of six previous books, including his most recent, A Hologram for the King, about a struggling businessman pursuing a last-ditch attempt to stave off foreclosure, pay his daughter's college tuition, and finally do something great. In this novel the author takes us around the world to show how one man fights to hold himself and his splintering family together in the face of...more

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“It all meant something. Until it didn't.” — 14 people liked it

“The key thing is managed awareness of your role in the world and history. Think too much and you know you are nothing. Think just enough and you know you are small, but important to some. That's the best you can do.” — 12 people liked it

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