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New Mega Trends: Implications for our Future Lives

3.23  ·  Rating Details  ·  13 Ratings  ·  1 Review
New Mega Trends predicts the ten trends that will make the greatest impact to business – and our lives - in the future and offers practical advice on how to profit from them

Based upon extensive research by one of the world's largest market research companies and tested with some of the largest Fortune 100 companies, New Mega Trends identifies the ten most important global
Hardcover, 278 pages
Published October 30th 2012 by Palgrave Macmillan (first published September 28th 2012)
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Aug 07, 2013 Bob rated it it was ok
Shelves: scanned
I gave this book a quick read/heavy scan today, looking for some trends that might have implications for our city. There are a few that certainly apply. However, I found the author to be overly techno-utopian in his outlook. I suppose he is just being honest about what trends he believes he sees. His trends all seem to be "like today - only more." More connected, more cars, bigger cities, more sustainability, etc. I really don't think he takes issues like resource depletion, overpopulation, or s ...more
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