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Changing the Channel: 12 Easy Ways to Make Millions for Your Business
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Changing the Channel: 12 Easy Ways to Make Millions for Your Business

4.0 of 5 stars 4.00  ·  rating details  ·  32 ratings  ·  1 review

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.


Kindle Edition, 285 pages
Published November 3rd 2008 by Wiley (first published October 1st 2008)
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Michael Masterson and MaryEllen Tribby offer powerful insights on multi-marketing strategies that any business needs to apply to secure success. Changing the Channel highlights a twelve-step approach that marketers can leverage to maximize their business profits.

I admire that this is an easily accessible book that anyone in business can understand and take the appropriate steps to execute the insights provided here. The authors not only illustrate each marketing method on its own, but they also
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