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Preview — Changing the Channel by Michael Masterson
Changing the Channel: 12 Easy Ways to Make Millions for Your Business
An all-encompassing guide to making the most from multi-channel marketing
Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.
I admire that this is an easily accessible book that anyone in business can understand and take the appropriate steps to execute the insights provided here. The authors not only illustrate each marketing method on its own, but they also ...more