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Fundamentals of Strategy. Gerry Johnson, Richard Whittington, Kevan Scholes

really liked it 4.0  ·  Rating Details ·  37 Ratings  ·  3 Reviews
Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering, this book focuses on the analysis and formulation of strategy.
Hardcover, 284 pages
Published November 1st 2011 by FT Press (first published December 1st 2008)
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Huhu0606
Apr 26, 2013 Huhu0606 rated it it was amazing
~
Adriana
Oct 01, 2016 Adriana rated it liked it
Very little reference of nonprofit / public sectors strategy.
Baptiste
Nov 01, 2013 Baptiste rated it really liked it
Interesting book, clear and easy to read
This book goes further in the fundamentals of Strategy but I was actually looking for something more detailed at a maximum point.
Still a very good book that will make you understand Corporate Strategy
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Gerry is one of Europe’s most highly regarded Professors of Strategic Management

He is Emeritus Professor of Strategic Management at Lancaster University Management School and a Senior Fellow of the Advanced Institute of Management Research.

After his early management and consultancy experience he has held academic positions at leading business schools in the UK including Manchester Business School,
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