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Consumer Behavior: Buying, Having, and Being

3.85  ·  Rating Details ·  196 Ratings  ·  5 Reviews
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Hardcover, 614 pages
Published January 6th 2012 by Pearson Education (first published February 10th 1992)
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Timothy Wood
Jun 01, 2014 Timothy Wood rated it it was amazing  ·  review of another edition
One of my favorite textbooks so I might be biased... Well written and really makes one think about marketing from a sociological perspective. Highly recommend for your own reading or for a class. Plus, when I bought the book it was $200USD new (they didn't have any used). Looking at amazon you can find a used version for $5USD shipped!
Huucanh
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Todd Maxwell
I registered a book at BookCrossing.com!
http://www.BookCrossing.com/journal/12283273
David
Dec 29, 2014 David rated it it was ok  ·  review of another edition
It's nice for a textbook, but I wouldn't read it if I had to.
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investigate the mysterious boxes cost the city of Boston more than $500,000—and a
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90”
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