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Consumer Behavior: Buying, Having, and Being
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Hardcover, 614 pages
Published December 27th 2011 by Pearson Education
(first published February 10th 1992)
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One of my favorite textbooks so I might be biased... Well written and really makes one think about marketing from a sociological perspective. Highly recommend for your own reading or for a class. Plus, when I bought the book it was $200USD new (they didn't have any used). Looking at amazon you can find a used version for $5USD shipped!