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Consumer Behavior: Buying, Having, and Being

3.85  ·  Rating Details ·  196 Ratings  ·  5 Reviews
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Hardcover, 614 pages
Published January 6th 2012 by Pearson Education (first published February 10th 1992)
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Timothy Wood
Jun 01, 2014 Timothy Wood rated it it was amazing  ·  review of another edition
One of my favorite textbooks so I might be biased... Well written and really makes one think about marketing from a sociological perspective. Highly recommend for your own reading or for a class. Plus, when I bought the book it was $200USD new (they didn't have any used). Looking at amazon you can find a used version for $5USD shipped!
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Todd Maxwell
I registered a book at!
Dec 29, 2014 David rated it it was ok  ·  review of another edition
It's nice for a textbook, but I wouldn't read it if I had to.
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“More recently, a publicity campaign for a late-night cartoon show backfired
when it aroused fears of a terrorist attack and temporarily shut down the city of
Boston. The “guerrilla marketing” effort consisted of 1-foot-tall blinking electronic
signs with hanging wires and batteries that marketers used to promote the Cartoon
Network TV show Aqua Teen Hunger Force (a surreal series about a talking milkshake, a box of fries, and a meatball). The signs were placed on bridges and in other
high-profile spots in several U.S. cities. Most depicted a boxy, cartoon character giving passersby the finger. The bomb squads and other police personnel required to
investigate the mysterious boxes cost the city of Boston more than $500,000—and a
lot of frayed nerves.
“In one study, researchers documented the collective ritual of head banging at heavy
metal music concerts. They showed how participants, who tend to come from lower
economic classes and feel disempowered in other settings, participate collectively
in a performance that is a cathartic experience where they are rejuvenated and
validated (perhaps this presents an opportunity for companies that sell headache
More quotes…