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Strategic Management: Concepts

3.85 of 5 stars 3.85  ·  rating details  ·  26 ratings  ·  3 reviews
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a sin ...more
Paperback, 464 pages
Published January 9th 2012 by Irwin/McGraw-Hill (first published May 30th 2011)
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Tanja Berg
Book challenge 2015, category: "Completing a book you started but did not finish".

Well, this is by no means the book which has been left half-read the longest. I started it in October 2014 and it's only January now. In between has been a few rough months in which I lost a bit of zest.

Anyway, with this book I finally hit the jack-pot. It explains the core concepts of strategic management very well. Aditionally, for inspiration, the multi national enterprise I work is mentioned several times.

Antonio Fan
Great book for strategy making.
So far, chapter 1, 2 and 12.
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