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Strategic Management: Concepts
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a sin ...more
Paperback, 464 pages
Published January 9th 2012 by Irwin/McGraw-Hill
(first published May 30th 2011)
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