Goodreads helps you keep track of books you want to read.
Start by marking “Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment” as Want to Read:
Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment
Enlarge cover
Rate this book
Clear rating
Open Preview

Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

3.59 of 5 stars 3.59  ·  rating details  ·  99 ratings  ·  25 reviews
Action Excitement Transmedia Step inside Comic-Con to discover the cultural trends that will shape our world

"I've been in comics so long I sometimes think I invented 'em But I just read Rob Salkowitz's terrific new book and, y'know what? Even I learned new stuff If you're a comic book nut like me, miss it at your own risk "
--Stan Lee, Legendary Comic Creator and Publisher

Hardcover, 292 pages
Published June 15th 2012 by McGraw-Hill (first published May 17th 2012)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Comic-Con and the Business of Pop Culture, please sign up.

Be the first to ask a question about Comic-Con and the Business of Pop Culture

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 234)
filter  |  sort: default (?)  |  rating details
Diane Ferbrache
Bob Salkowitz is known for his business books and for being an expert in digital media. In this book he explores his "inner geek" and takes us inside Comic-Con, the annual gathering of over 100,000 comic book, sci-fi, movie, pop culture, and video game fans. This convention has become so popular that tickets sell out in minutes as far as a year ahead. Salkowitz gives us a peek inside the con, but also explores the future of comics in a digital world.

I found this book amazingly readable, informat
I'm an old fuddy duddy when it comes to new-fangled technologies and the ongoing digitizing of our world. I prefer physical copies of things, though I'm not above owning an iPod or reading a webcomic. I think ebooks are gross because I can pull a book off a shelf faster than I can download the thing, and who gives a damn if you can carry around dozens of books when you can only read a couple at a time?

I know that comics are read on tablets now, and will continue to be in the future. I can't ima
Robert Greenberger

Comic book fandom was a natural outgrowth of science fiction fandom, splintering off in 1961 as the revival of superhero comics was clearly here to stay. In that year, sci-fi fan and future author Richard Lupoff published Xero, the first comics-only fanzine. Just a few years later, in 1965, the first comic convention occurred in New York City, birthplace of the first science fiction con back in 1939. The success of the zine and the con inspired others to produce their own tribu
Bill Cunningham
I have been reading this book off and on for the past couple of months. Several pages here and there every night until I finally finished the nearly 300 pages. It took a long time to read, not because the book was bad or filled with the sort of business management language that makes for a tough slogging through, but for all the right reasons. I had a tough time getting through Comic Con because every 3-4 pages crystalizes a business concept about the comic book industry that was so impactful th ...more
Jenny Thompson
Even as someone who has never really been exposed to the world of comics, I found this book to be an interesting read. The books is structured almost like a journal as the reader follows Salkowitz through his weekend at Comic-Con 2011. Along the way various people, panels, etc trigger what seem like tangents but are actually the main content of the book. He writes about the history of comics, the current state of the industry, and speculates on the future. In some ways, this book reads like a se ...more
In Comic-Con and the Business of Pop Culture, Rob Salkowitz recaps the history of the ever-growing Comic-Con, details the goings-on of the 2011 Con, and uses all the above to highlight necessary changes for the sustainability of the comic book industry.

Like all print media in need of reinvention, comics must continue to adapt to the demand for digital distribution. This shift is complicated by a significant fan base with a tangible collection mentality as well as pre-existing issues with access
I received a free copy of this book because I'm a registered press attendee of Comic-Con.

I was really interested in reading this book because having attended Comic-Con for so long, the weekend is as much about business for me as it is for fun. Having the business of the convention laid out in book format really grabbed at my attention. Unfortunately, the delivery ends up being rather weak and not incredibly insightful.

In a few short weeks I'll be attending my 14th Comic-Con. This means that I'v
Jim Leckband
Probably not the "World's Wildest Trade Show". The Las Vegas Adult Entertainment Expo (or whatever the porn con is called) might be a little wilder than people dressing up as Darth Vader.

In any case, this has a "what I did on my summer vacation at Comic-Con" vibe to it. I don't need to read countless "you-were-there" updates that his wife is thinking about standing in line, preparing to stand in line, running to stand in line and is now presently standing in line. I get it. There is lots of stan
John Orman
What happens in San Diego at the biggest and best Comic-Con apparently does not stay in San Diego, as that chaotic celebration spreads out to affect most of the entertainment industry in some way.
Having just attended the crowded and exciting Portland Comic Convention, which is less than 10% the size of the San Diego Comic-Con, I was interested in what happens when the big boys play to crowds of 150,000 crazed fans.

The popularity of the comics-loving gang in The Big Bang Theory TV show, and the d
Ryan I
There's no better petri-dish to investigate all facets of popular culture -- and the business underworkings behind film, comics, tv and video games -- than Comic-Con. But that's also a giant problem because Comic-Con is four and a half days of nonstop, overwhelming pageantry and programming. It's impossible for one man to survey everything and emerge with a fully-formed investigation, but despite that, Salkowitz does a commendable job bringing a lot of the current uncertainty in popular media by ...more
As a fan of comics and a past avid reader/collector I saw this book and really thought it would be great. It was good. It had a fun overview of where comics have evolved from the 70s to today. This especially is true through the lens of San Diego Comic Con. As someone who has attended NY Comic Con and various local conventions, I found the San Diego experience to be fascinating.

The discussion about digital comics and the off shoots (movies etc) of comics was great, and really held the book up a
Everything that I needed to know about Comic Con. I enjoyed Salkowitz's predictions as to what was going to happen with the future of comics given the quickly changing landscape.
Finished it one sitting. I liked the business aspect of the read. Plus I liked how it was written in a manner to one who has been to San Diego Comic Con. It's a true phenomenon. It was insightful and planned out. There is so much to enjoy at the 4 day event and this helps one game plan a strategy to going. Once here time truly flies by.
Fairly interesting, but more comic-heavy than I had hoped. Made the San Diego Comic con sound INSANE. It had some general pop culture/fandom predictions and advice--like don't ignore women and girls, keep your eyes on global markets, and keep on top of technological changes and trends.
Denise Dorman
I've exhibited at SDCC (San Diego Comic-Con) for the past 12 years and I still managed to learn a LOT from futurist Rob Salkowitz's book about the various origins of creators, events, etc. I wish this book would be published and updated yearly as that is how quickly this information evolves. It was fascinating to read and well written. I especially liked how Rob broke out the sections into the various days of the Con. If you're interested in the business side of entertainment or comics, this is ...more
I think it says something about a book that one reads it three years after publication and the book already feels like it is on the edge of being out-dated. Granted, I've attended San Diego Comic Con a few times so I wasn't drawn to or intrigued by his description of his 4.5 day experience. Maybe it would be better as an introduction for someone who loves comics but has never been?
B.G.M. Hall
Interesting mix of geek fandom at the event that's become nerdvana and a tale of the business side of the comic book/film/transmedia world. Covers both the new movie franchise-oriented side of the con and also the more traditional, hand-drawn comic writers/artists, who have been pushed to the back.
Salkowitz takes an interesting approach to the end of the book by suggesting 4 possible futures for Comic-Con, showing how it might further evolve.
Daniel  Dubay
This is not a book for a casual comic con fan, however if you are a reader of comic books then I consider this a must read. The main point of this book is the evolution of comic books and where they are heading in a digital world. As a communications major, I personally enjoyed the book and read it in one sitting.
Dan Polley
A great look at Comic-Con, which I'd love to attend sometime.

If I had one nitpick, it's this: The title includes "pop culture," but I found the book to focus much more on the comics part of the show. That's fine; I love comics. But I expected just a bit more depth in approaching the pop culture portion of it.
This was a great insider's look at the business of Comic-Con. I attended my 10th SDCC this year and I, too, wondered if we'd hit "peak geek." While I'm no businesswoman, it was fascinating to hear the author's takes on the future of this convention.
This book was pretty entertaining and I felt it gave me a better understanding of the comics world and all Comic Con entails. I also learned about "steampunk" and shared my knowledge at work. :)
As a geek I highly recommend this book. Business author Rob Salkowitz takes you on a behind-the-scenes tour of Comic-Con and discusses the various convergences of geekery in media.
Kevin Bermingham
An eye-opening exploration of business in the current pop and tech culture and the business-model for tomorrow's pop and tech cultures. And an enjoyable read to boot.
Interesting to see the connections between the gaming/comics/toys and the evolution of the comic-con. Also gives a bit of history of the demise of bookstores.
Among other things, a very interesting , knowledgeable and insightful look at the state of the comic book business and where it might be headed and why.
Ben marked it as to-read
May 16, 2015
Amanda marked it as to-read
May 07, 2015
« previous 1 3 4 5 6 7 8 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Killing Monsters: Our Children's Need For Fantasy, Heroism, and Make-Believe Violence
  • Half-Real: Video Games Between Real Rules and Fictional Worlds
  • Textual Poachers: Television Fans and Participatory Culture
  • Wonder Woman Unbound: The Curious History of the World's Most Famous Heroine
  • Design Is How It Works: How the Smartest Companies Turn Products into Icons
  • I Sold Andy Warhol (Too Soon)
  • Reel Bad Arabs: How Hollywood Vilifies a People
  • Grand Theft Childhood: The Surprising Truth About Violent Video Games and What Parents Can Do
  • The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics
  • Heavenly Bodies: Cult Treasures & Spectacular Saints from the Catacombs
  • The Problem of the Media: U.S. Communication Politics in the Twenty-First Century
  • Comic Art Propaganda: A Graphic History
  • What Video Games Have to Teach Us about Learning and Literacy
  • Shyness: How Normal Behavior Became a Sickness
  • The Telephone Gambit: Chasing Alexander Graham Bell's Secret
  • Batman and Psychology: A Dark and Stormy Knight
  • The Law of Superheroes
  • Power-Up: How Japanese Video Games Gave the World an Extra Life
ROB SALKOWITZ is a business analyst and futurist specializing in the disruptive effects of digital technology and the digital generation on work, business and culture. His latest book, Comic-Con and the Business of Pop Culture (McGraw-Hill, 2012), looks at the future of entertainment through the lens of the San Diego Comic-Con. His earlier books explore global entrepreneurship, the changing demogr ...more
More about Rob Salkowitz...
Young World Rising: How Youth, Technology and Entrepreneurship Are Changing the World from the Bottom Up Generation Blend: Managing Across the Technology Age Gap Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment Young World Shining: Dispatches from the Expanding Frontiers of Innovation Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment

Share This Book