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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

3.36  ·  Rating Details ·  11 Ratings  ·  2 Reviews
Praise for "THE NEW EMERGING-MARKET MULTINATIONALS"

One of "Strategy and Business"'s Best Business Books of the Year

"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be."
--PHILIP KOTLERKellogg School of Managementand author of "Winning at Innovation"

"An insightful read--essential for t
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Hardcover, 320 pages
Published June 8th 2012 by McGraw-Hill Education
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Charlie Pownall
Dec 24, 2013 Charlie Pownall rated it really liked it
Full of valuable insights into how firms such as Asian Paints, Asia-Pacific Breweries, Godrej, Haier, Lenovo, Natura and Wipro are building global brands. An excellent resource for professionals at emerging market firms and at established players figuring how to take on their new competitors.
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Terrific read.
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