Platform: Get Noticed in a Noisy World
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Platform: Get Noticed in a Noisy World

4.12 of 5 stars 4.12  ·  rating details  ·  1,567 ratings  ·  306 reviews
Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling "product" and a meaningful "platform." In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers,...more
Hardcover, 261 pages
Published May 22nd 2012 by Thomas Nelson (first published May 1st 2012)
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Chris Giovagnoni
Platform begins by delivering the opposite of a Wow! experience. The first third of the book is more or less common knowledge, if you have some degree of familiarity with leadership and social media. But its knowledge that is not easily executed and knowledge Michael Hyatt has earned through trial and error on his path to success.

After an excessive number of endorsements (nearly 30) from a who's who in social media, publishing and Christian leadership, Platform begins by repackaging the same ol...more
Matthew Bennett
Video comment here:

Amongst all the hype of a vanguard internet mega-book launch by Michael Hyatt (124,000 Twitter followers; 400,000 blog readers/month), the chairman of Thomas Nelson publishing (the 6th largest US book publisher, Nº1 Christian publisher) on the subject of `how an author might use the internet to broadcast his message', it's clearly difficult to separate the book (Platform) from the man (massive levels of experience) and the marketing cam...more
May 18, 2012 Elizabeth rated it 5 of 5 stars
Recommends it for: Anyone who wants to build a speaking, writing or social media platform.
Building a platform is essential. As a writer, I've heard that a million times. Maybe more. The exhortation usually comes with a few specifics: blog, engage on Facebook and Twitter. Until now I've been following that advice blindly, doing what is required to participate in a changing industry.

But, now I have a secret weapon--A platform-building coach in the form of Michael Hyatt's book, Platform: Get Noticed in a Noisy World.

Platform took me beyond the bullet points and provided a blueprint for...more
Thomas Umstattd
Great overview of marketing and platform building. This book is scannable and a great resource as either a reference or a straight read. The book is very blog and Twitter centric and even Hyatt admits he doesn't quiet get Facebook.

Many social media books are full of lots of fluffy stories and little in real take away. This book is different, it goes light on the fluff and high on the take away tips.

Platform gets 4 stars only because Facebook is too big to ignore and because this book ignores F...more
J.F. Penn
I've been reading Michael Hyatt's blog for a number of years, so I thought that I wouldn't get too much from the book. But it is definitely a fantastic read, whether you are a newbie online or someone who is more experienced. I have read many branding and marketing books and experimented with my own platform online but I wrote 10 pages of notes from this book and have a long To Do list of things I need to improve. This will help you audit where you are right now and target where you want to get...more
Joe Sewell
Disclosure: I won this book in a blog contest, but in no way was I required to leave a good review.

As a big name in publishing, Michael Hyatt seems like the kind of person a writer wanting to be a published writer would want to hear. You get an "insider's view" of things. Platform does this to a degree, though I found myself washing from an encouraging "hey, I can do that" to a discouraged "I can't afford to do that!"

Hyatt encourages lists, so here, to the best of Goodreads' ability, is my bulle...more
Evelyn Puerto

Platform: Get Noticed in a Noisy World is the book I’ve been waiting for, the book I wish I read years ago.

As the second subtitle states, author Michael Hyatt lays out “a step-by-step guide for anyone with something to say or sell.” Clearly, concisely and in easy-to-understand prose, Hyatt gives instructions from product development, launch, and marketing.

I found the chapters on using social media especially helpful. Hyatt shares what worked for him and gives helpful guidelines. For example, the...more
So in this book Michael Hyatt mentions he's the author of four books including another book on the NYTimes bestseller list, only he doesn't mention what they are. I looked into his back catalog to see what they were. Two of them were alarmist warnings about the coming computer meltdown, Y2K (published in the late 90s). The other book (which Hyatt does mention) was a book about guarding your family's privacy in an internet age.

This book is different than that. It is a business book designed to h...more
Ryan Manganiello
In my opinion there were just way too many chapters based on Twitter, a service I don't personally use, so I guess I'm being a little biased towards all that much paper being dedicated to it.

The author admitted his distaste for Facebook, but obviously new very little about it. His rant which was mostly negative pertaining to Facebook was extremely outdated, considering the fact that this book was just released not too long ago. Referring to Facebook Pages as what were once called Fan Pages in hi...more
Chris Munson
Platform is an in-depth step-by-step look at how to develop a social media presence. Michael Hyatt has taken many of his former blog posts on the subject of building a social media platform, cleaned them up, added to them and put them together into this great how-to guide. This results in the book being broken up into around 60 very short chapters. Each chapter is brief and to the point and the content is divided up into bulleted lists, numbered lists and specific action items. This means that y...more
Steve Sanderson
I'm a first time writer (just finished my novel), and I picked up the audiobook version.

There's good stuff in here, but the book's geared towards people who want to generate revenue, or create bigtime buzz from their blogs, from their online presence. Some of this applies to me, and the parts that were geared towards the business side of things I skipped.

The author has a distracting habit of making lists to keep things readable and easy to digest. I don't know how these play out on the page, but...more
Lucille Zimmerman
If you want to get noticed for anything, this is the book. I've been building a platform for the past six years in order to promote the book I wrote.

I've also been reading Michael's blog for years. Still, I'm learning so much.

He covers everything you would ever need to know from blogging to making video posts, to setting up specific web pages, speaker pages, etc.

Way too much to describe here. Just know the small amount you pay for this book is minimal compared to what you get in return. I cou...more
Aaron Carpenter
Jun 17, 2014 Aaron Carpenter rated it 4 of 5 stars
Recommended to Aaron by: Josh Teis
I hesitatingly recommend this well-written guide to expanding one's influence through today's most popular media. I appreciate the author's candor: he transparently points out stupid mistakes, and he doesn't make it look easy. Nevertheless, he leaves one wondering why we have been sleeping under a rock for so long, when there are so many simple, common-sense steps that can be taken. This is why I recommend it: I know many Christian leaders who could and should be doing far more to reach out to t...more
Rachel Blom
I'm a big fan of Michael Hyatt and I bought this book as soon as it came out. I just hadn't gotten around to actually reading it. It's a practical book on building a platform and getting noticed, for instance as a writer, blogger, or public speaker. There is a ton of how to advice on many things, ranging from social media to building a blog audience and more. However, the book wasn't as good as I had expected and there were two major issues:
1. Michael Hyatt has the luxury of building a platform...more
Soundview Executive Book Summaries
Platform: Get Noticed in a Noisy World by Michael Hyatt was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2014.


Trying to get the message of your company or brand heard in today’s social media environment is equivalent to trying to hear an ant’s footsteps while seated next to a jet turbine. The secret, according to author, blogger and publishing executive Michael Hyatt, is to build the virtual stage from which you address your carefully c...more
Derek Neighbors
Great practical advice. I must have added 25 things to my todo list while reading this, which means it was giving great nuggets that are implementable. If you run a company or want to get your own personal brand elevated Hyatt gives some great steps for promotion. Already has me thinking about my strategy for speaking and positioning for Gangplank and Integrum. Worth the read.
Given that I implemented several tips while I was reading, I have to give this five stars for its usefulness. I purchased it during its launch week when Hyatt also included the e-version. Having it on my iPad is handy--the links to the tools he's suggesting are live. If you're putting time into social media, I suggest you check this out to invest that time as wisely as possible.
Bill Tillman
Yes I have bought the kindle version of 'Platform'. The Audible version is okay, but there is nothing like having it in print to reread and review. After finishing reading "Platform" for a second there is still much to be gleaned from this book! It is literally a roadmap to navigate the world of Internet Presence. Its like that plastic card, don't leave home without it!
M.A. Chiappetta
There's a lot of good information in this book. Very practical tips that you can apply at whatever stage you may be at in your platform-building, especially if you're a beginner or intermediate. Many of the chapters are adapted from Hyatt's blog, and they read like it - short, to the point, easy to grasp, with short numbered lists. That's a great feature.

Some of the advice won't apply to everyone, though. So when you read this book, do it knowing that you'll glean some useful ideas from certain...more
Holger Haase
I am teaching German both locally and in person as well as on Skype and having a decent online presence is one of the most important things to find new students for me.

Once a week I also visit a local networking group and one of the members mentioned this book and wholeheartedly recommended it.

Can't go wrong with a $2.99 Kindle purchase so that was a no-brainer. (Though I notice that the price has since gone up to $12.99).

The author is one of the most respected bloggers out there with a huge fol...more
Daniel Blackaby
This is a fascinating book loaded with tons of good ideas and new perspective. At times Hyatt goes to the extreme with Social Media use and tracking and it can be somewhat daunting. However, this is a MUST READ for anyone with a product to offer in a competitive, noisy world.
Vicki Davis
This is a fantastic book for anyone who uses social media to promote themselves, their organization or teaches students about personal branding. I found it to be one of the best books I have ever read on personal branding. Great book.
I could learn a lesson in brevity from Michael Hyatt. Each chapter in Platform is only a few pages long, and most consist of bulleted or numbered lists. This format makes Platform easy to consume and digest.

Hyatt covers vision, planning, launch and having the courage to not settle for less than creating a wow experience for your customers.

He takes plenty of time and several chapters on what he obviously considers the three main elements of a good platform: your website, Twitter and Facebook acco...more
Rick Yvanovich
Wish I had read this a few years ago! It confirms a lot of what I thought I already knew but fills in a lot of the gaps in my knowledge so whether you know or you don't know this is a great read.
Joshua Steimle
Great, practical book on how to promote your business. I just relaunched my personal blog and am going to do an experiment and try all his suggestions to see what happens.
Owen Greaves
Great read, I like the Outpost concept of Social Networks, I have been preaching that for the last 5 years in my workshops. They all need to point to your homebase (your Blog).
Douglas Wilson
I really enjoyed this, and found a lot of areas for practical application. There were some typical business rah-rah sections, but in the main this was very worthwhile.
W. Whalin
Jan 01, 2014 W. Whalin rated it 5 of 5 stars
Recommends it for: speakers and authors
As the former President of Thomas Nelson Publishers, the largest Christian publisher, Michael Hyatt has been in the forefront of publishing.

Using mostly free resources, Hyatt has built a large audience for his message. In PLATFORM, he provides readers with a five part process to succeed in the marketplace with your own brand or product.

Part One: Start With Wow, Hyatt lays out the necessity to begin with an excellent product and the elements of laying a good foundation. Part Two: Prepare to Launc...more
Stephanie Sheaffer
Written by the former CEO of Thomas Nelson Publishers and a top blogger on the topic of leadership, I picked up this book because I’ve enjoyed some of Hyatt’s blog posts on technology, family, and social media. I admire Hyatt’s business sensibilities and the platform he has created in the crowded blogosphere. I also am encouraged by his longstanding marriage + friendship with his wife and adore the fact that he has five daughters (rare for a CEO to have a big family). This particular work would...more
Martha Davidson
I just finished a nonfiction book entitled Platform: Get Noticed in a Noisy World by Michael Hyatt. He has worked as a publishing executive and is a successful writer and public speaker. He is also a blogger, and the book is VERY informative about getting started with blogging and using social media such as Facebook and Twitter effectively. I am personally interested in learning more about setting up a web site, but I am hoping that much of what Hyatt writes about blogging will apply to web pag...more
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