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4th out of 10 books
—
2 voters
Social Business By Design: Transformative Social Media Strategies for the Connected Company
From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies."Social Business By Design" is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deft...more
Hardcover, 256 pages
Published
May 1st 2012
by Jossey-Bass
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Just another contemporary social media related book. The value it delivers is wholly dependent on your familiarity with the topic. The book's biggest takeaway is the list of 10 Social Business Tenets, which may be considered enlightening and a good resource to reference or just "duh!"
The first part of the book focuses on case studies to illustrate key strategies successfully used by businesses. It makes the point that organizations HAVE to change, if they want to engage customers and generate re...more
The first part of the book focuses on case studies to illustrate key strategies successfully used by businesses. It makes the point that organizations HAVE to change, if they want to engage customers and generate re...more
A good overview. The authors work with many different customers and I'd have liked to see more examples and more evidence of commercial results. Most of the data on results comes from a McKinsey survey which I find unreliable. (Managers self-reporting improvements doesn't seem like an unbiased group.)
More success stories and hard commercial benefits, please.
More success stories and hard commercial benefits, please.
Not as awesome as I had hoped. Nothing particularly groundbreaking, some neat insights and short case-studies.
oh boy, this book is hard work. it has alot of gems but unfortunately very badly written. Each sentences are very long and dense. Alot of time I had to re-read a sentence multiple times just to get the gist of it. However other times, the book shy away from details. Lacking in concrete examples and actions. It has good stuff in it, but be prepared to do alot of hardwork to get anything out of it.
Good read on Social Business with practical advice on what and how to implement.
Mar 23, 2013
Mary Pat
added it
No business should add social media unless it has a well-formed, strategic plan in place on how to integrate it into all units, evaluate its use and be flexible and open to change, and make it benefit the business goals and objectives.
May 15, 2013
Mike Williams
marked it as to-read
May 09, 2013
Greg Howat
is currently reading it
Apr 21, 2013
Marco Kelly
is currently reading it
Apr 04, 2013
Richard
marked it as to-read
Mar 29, 2013
Edwin Warfield
marked it as to-read
Mar 18, 2013
Michael Mccourt
marked it as to-read
Feb 23, 2013
Swallmark
marked it as social-media-hard
Feb 14, 2013
Vaughan
marked it as to-read
Feb 10, 2013
Alex You
marked it as in-collections
Feb 10, 2013
Daniel
marked it as to-read
Jan 29, 2013
Prakash
marked it as to-read
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