Market Yourself: A Marketing System for Smart and Creative Business Owners
by
Tara Swiger (Goodreads Author)
Market Yourself: A Marketing System for Smart and Creative Business Owners is more than just a book about marketing — it’s a book about YOU. Your strengths, your weaknesses, what makes your product unique and good and worthy of an audience. In its 150+ pages, you’ll find more than 30 hands-on worksheets designed to take your business forward, fast!
Paperback, 164 pages
Published
May 2012
by Cooperative Press
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Tara Swiger has given us a gift.
If you, like me, were not raised in a culture that was (ahem) friendly towards or understanding of the realities of business and marketing, then Tara's book is for you.
Non-icky, completely cognizant of the intricacies of a craft-based business, Tara's book will take you down a path of your own making toward a goal which you define and success which you earned—and she'll do it painlessly and successfully.
Don't be surprised by her casual tone. Her ideas are smart an...more
If you, like me, were not raised in a culture that was (ahem) friendly towards or understanding of the realities of business and marketing, then Tara's book is for you.
Non-icky, completely cognizant of the intricacies of a craft-based business, Tara's book will take you down a path of your own making toward a goal which you define and success which you earned—and she'll do it painlessly and successfully.
Don't be surprised by her casual tone. Her ideas are smart an...more
Networking is not easy. For many of us, hearing the words "you just have to market yourself", make us sprint for the shower and soap. We feel like are screaming "look at all I do" and that makes us feel dirty and icky. In this approachable book, Tara Swiger has developed an amazing resource that will help you learn how to market your small business in a comfortable way.
With over 34 worksheets and other helpful tips (such as hints for writing your bio) she helps you to refine your message and use...more
With over 34 worksheets and other helpful tips (such as hints for writing your bio) she helps you to refine your message and use...more
Tara Swiger writes about marketing, an all-too-often unsavory subject for creatives, in a way that makes good, practical sense. I refer to this book often, and I'll be doing so more as I develop my skills as a fiber artist. My memories of an undergrad class in marketing are dim, but Swiger's book sheds sharp light on approaches that align with my beliefs.
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Recommended to Kristine by:
Tara Swiger
Shelves:
craftybiz
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