Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them
Enlarge cover
Rate this book
Clear rating

Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

by
3.39 of 5 stars 3.39  ·  rating details  ·  23 ratings  ·  3 reviews
"This is a real page-turner! Hinshaw and Kasanoff provide a quick and thrilling tour of the immediate future of business. So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!"
-- Don Peppers and Martha Rogers, Ph.D., authors of EXTREME TRUST: Honesty as a Competitive Advantage

Last decade, companies strove to be great. Now they...more
Paperback, 200 pages
Published April 17th 2012 by Business Strategy Press
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 126)
filter  |  sort: default (?)  |  rating details
Bruce Kasanoff
May 15, 2012 Bruce Kasanoff added it  ·  (Review from the author)
I am the co-author of this book.
Teri
Smart Customers, Stupid Companies by Michael Hinshaw and Bruce Kasanoff is a short book about our ever evolving technologically smart society and how companies need to be more forward thinking in the area of technology or they will miss out on business or even not make it at all. The authors' theory is that companies must be customer centric and not financial centric (build it and they will come, along with the money) and be on the cutting edge of technology to gain customers and their loyalty....more
Michelle
A must read for today's business world. This book shows how businesses must stay in touch with their customers and the speed of technology. The book also outlines how to thrive in this ever-changing world instead of just sharing the why an organization may be out of touch. A quick read full of examples!!! Thanks to Goodreads for my win of this book.
Isaac
Isaac marked it as to-read
Jul 24, 2014
Ariel
Ariel marked it as to-read
Jul 09, 2014
Anne
Anne marked it as to-read
Jun 27, 2014
Kelly
Kelly marked it as to-read
Jun 16, 2014
Goke
Goke marked it as to-read
Jun 06, 2014
Joanne
Joanne marked it as to-read
Jun 02, 2014
Brian Muldowney
Brian Muldowney marked it as to-read
May 25, 2014
Jml
Jml marked it as to-read
May 18, 2014
Franco
Franco marked it as to-read
May 17, 2014
Krista
Krista marked it as to-read
May 17, 2014
Diana
Diana marked it as to-read
May 14, 2014
Patria
Patria added it
May 14, 2014
Lee
Lee marked it as to-read
May 13, 2014
Connie Knapp
Connie Knapp marked it as to-read
May 11, 2014
Gcerchioni
Gcerchioni marked it as to-read
Apr 27, 2014
John
John marked it as to-read
Apr 18, 2014
Damar Christopher
Damar Christopher is currently reading it
Feb 20, 2014
Elfrina_sihombing
Elfrina_sihombing marked it as to-read
Feb 04, 2014
Molly Hayes
Molly Hayes marked it as to-read
Jan 22, 2014
« previous 1 3 4 5 next »
topics  posts  views  last activity   
Help us make the book video better 1 1 May 29, 2012 07:13AM  
The Wine PocketList 2004 Wine Buying Guide: A Guide To Top Rated Wines $30 A Bottle And Under

Share This Book

“After all, your company doesn’t define customer experience. Customers do. Customer experience is based on how your customers perceive your organization and how well you meet their needs when they interact with, hear about, and do business with your company.” 0 likes
“The results are clear. Charting the American Consumer Satisfaction Index against worldwide investments in CRM software and services – which went from zero 15 years ago to nearly $15 billion in 2011 – the corresponding bump in satisfaction has been exactly zero.” 0 likes
More quotes…