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it was ok 2.00  ·  Rating Details  ·  2 Ratings  ·  0 Reviews
La ricchezza e la complessa natura del marketing sono uno stimolo all'interesse verso la disciplina, ma anche un potenziale ostacolo al suo corretto approfondimento. E' chiara la difficoltà di trasformare le conoscenze relative ai contenuti del marketing in forma di libro, dato che non è possibile ridurre la materia a sequenza di formule. L'intento di questa edizione del l ...more
Paperback, 434 pages
Published September 2005 by EGEA
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