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The Connected Company

4.19  ·  Rating Details  ·  278 Ratings  ·  40 Reviews
The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointme
Hardcover, 304 pages
Published September 18th 2012 by O'Reilly Media (first published January 1st 2012)
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The Systems View of Life by Fritjof CapraThe Connected Company by Dave  GrayWhere Good Ideas Come From by Steven JohnsonEmergence by Steven JohnsonGive and Take by Adam M. Grant
2nd out of 20 books — 8 voters
The Art of Startup Fundraising by Alejandro CremadesZero to One by Peter ThielSmarter Than You Think by Clive ThompsonWell-Designed by Jon KolkoWeb Strategy for Everyone by Marcus Österberg
FM Reading List
32nd out of 39 books — 18 voters

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Community Reviews

(showing 1-30 of 1,222)
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Jan 13, 2013 Deborah rated it really liked it
Having lived my life in and through the network, Dave’s book hits a sweet spot for me. It’s layout, structure and format make it so easy to read and use – a huge plus! First, being a lover of etymology, I love Dave’s elaboration of Product as a Service Avatar on many levels. First, it’s so so true and second, the basis of the word avatar. So, second first – Avatar comes from Sanskrit. Ava means descent, coming down and Tatari means crossing over. Analogies of diving to flesh, energy to matter ar ...more
Oct 13, 2012 Mikal rated it really liked it
Summary: A compelling survey and manifesto that unifies a lot of specialized concepts into one organized whole. I really hope we begin to embrace "The Connected Company" not necessarily as Dave Gray has defined and outlined them here, but as a philosophy and hypothesis for further development and exploration by leaders, academics, consultants, professionals, and individuals. The connected company is here and we need to shape it.

I preordered this on Amazon when I read Dave Gray's blog post "Every
Apr 12, 2013 BCS rated it it was amazing
Shelves: it, business, management
Some books are great to read from start to finish, with tons of stuff to enjoy, learn or be amazed by, but perhaps not always in the same package. However, this is one those books that has it all, and it was a real delight to read from start to finish. So where do I begin?

First of all, the subject matter for The Connected Company is right at the heart of everything that organisations have to deal with these days; namely, how to adapt the culture of the enterprise to make the best use of a highly
Kristian Norling
Nov 25, 2012 Kristian Norling rated it it was amazing
This is THE best business book I have read this year. Simply put a great read. The book is a manual for the company of today and tomorrow. Glad I read it before starting on a journey as a entrepreneur. And I will make sure colleagues and friends read it.

Highly recommended.
Anne Adrian
Dec 27, 2012 Anne Adrian rated it it was amazing
Anyone in a service industry and in education should read this. We should be looking at our work differently. Though there are reasons for developing efficiencies we should be looking toward opportunities and benefits with connected to our customers and others.
Yuval Yeret
Oct 12, 2012 Yuval Yeret rated it it was amazing

Great book. Lots of practical tips, useful concepts and metaphors, as well as interesting stories. This is a roadmap for managers looking to the next big thing in how to design &run companies
Really enjoyed it
Sep 27, 2012 Shane rated it really liked it
The first part let me down a bit. It felt incomplete and rushed, lacking detail.

However, the remaining parts are worth it. The message resonated with me, having been in a large corporation my whole career. Learning the six-sigma methodology, which focuses on building a process that can be reliably reproduced the same output, it always bothered me that by reducing variation you're not only cutting out the processes that under perform, but your chopping of the processes that excel.

This book also
Edgar Correa
Jun 15, 2016 Edgar Correa rated it it was amazing
Shelves: 2016-read
Grandes corporações ainda podem se reinventar para realmente atenderem as necessidades de seus clientes, criando lugares melhores para se trabalhar, liberando e libertando a criatividade e permitindo conexões genuínas.

Uma nova forma de pensar e de lidar com a complexidade!
Jurgen Appelo
Sep 07, 2014 Jurgen Appelo rated it it was amazing
The new organization is a network, not a hierarchy. Great argument and well written.
André Gomes
I just love to learn about better ways to design and structure an organization.

This book offers a lot of ideias and invites you to think about new ways to organize people around a goal.

I definitely recommend the reading. It is fun and filled with lots of nice drawings.

Aug 26, 2012 Peter rated it it was amazing
Management book of the year by @davegray > mandatory reading for any incumbent wanting to have a chance in the 21st century hyperconnected economy
Feb 16, 2013 Kat rated it it was amazing
Dave is excellent at making complex subjects simple to understand. I enjoyed reading this as much as I enjoy hearing Dave speak at events.
Sep 04, 2012 Alfonso rated it liked it
Good intuitions, but quite generic and fuzzy in the identification of consequences and guidelines.
Breean Miller
Feb 08, 2013 Breean Miller rated it it was amazing
I want to highlight every word. Great insights!
Jay Oza
Nov 15, 2012 Jay Oza rated it it was amazing
Disclaimer: I received this book from O’Reilly Media to provide a book review. Note, there were no conditions attached.

The book "The Connected Company" by Dave Gray with Thomas Vander Wal provides an excellent road map for companies to become “connected.” By connected they mean can a company provide a service to a customer the way he wants it, expects it and has a satisfying experience so he keeps coming back and tells others about his good experience, or will that same customer, if he has a ba
Davi Bauer
May 01, 2014 Davi Bauer rated it it was amazing
When I started reading this book I couldn't stop reading it. The ideas are very similar to those presented by Niels Pflaeging. The book talks about the connected company, that in other words we could refers it as a company that learn. For a company to learn it needs to be connected with his customers, but it is difficult in the traditional hierarchical way, where the decision makers are at the top side, whereas the customers touch-point are at the bottom side. This is a must read book.
Lou Fox
May 19, 2016 Lou Fox rated it it was ok  ·  review of another edition

Heavy on folklore stories to weave a very long opinion piece with no facts to back up thesis.

Best idea that made me glad I read the book, the idea of pods or teams of people in a company acting like nodes in a service oriented architecture with standard inputs, and expected outputs measured by a key metric that the team is always trying to improve.
Jari Pirhonen
Feb 07, 2016 Jari Pirhonen rated it it was amazing  ·  review of another edition
Excellent book. Very clear and convincing arguments why businesses need to focus on services, listening customers and networking instead of products and profits. The author explained required steps to change from hierarchical organization to networked one. He also described possible pitfalls. Besides business, the book also gave ideas which can be applied in security leadership. Recommended reading for leaders who want their business to survive current connected, complicated and fast-paced world ...more
May 27, 2015 Morgane rated it it was ok
This book was largely garbage.

EDIT: to elaborate on that, I can't take anyone seriously when they say "Web". Or when all the advice they cite comes from rich white guys. Or when they present Amazon as being a ~great~ company to work for. #basic
Nick Woodall
Great book, especially for companies AND individuals who need to develop a cohesive and cogent platform for connecting with their customers, vendors, and suppliers. Well researched and well documented, with lots of drawings that really aid the reader in digesting the book.
Ilya Mrz
Sep 02, 2014 Ilya Mrz rated it it was ok
Shelves: ms
Soooo, we live in service economy. Adapt for customers needs and improve your products
Amanda Amport
Mar 24, 2014 Amanda Amport rated it it was amazing
Great read. Every business owner should read this book.
Oct 26, 2013 VENKATRAMAN C K rated it it was amazing
Shelves: management, 2013
Brilliant Book. Must read for middle level managers. Compulsive arguments for a new form of Complex Adaptive Organisation. I like the way the book is organised. Each chapter is very short 5 pages or less and complete by itself yet a critical piece of the overall assertion. I also like how the author gives examples from real world Companies who are already in such a form. Information Technology professionals, in particular, will love this book.

While everybody can leran from this book, Managers w
Oct 09, 2014 Sery0ga rated it it was amazing
Love this book! Excellent presentation of ideas, nice drawings and useful advices.
Feb 18, 2015 Carla rated it it was amazing
Shelves: non-fiction, 2015, dutch
What can I say? This is a great book! Highly recommended for anybody interested in business, future developments, innovation. Gray gives a thorough description of what a connected company looks like, why they are needed in this era of change, how to develop a connected company. He describes many examples of companies, what went well, where it went wrong. And all very readable in short chapters (chunks of information).
I read this book in Dutch for Managementboek (who sends me books for review).

Jul 07, 2015 Ardi rated it liked it
Robson Castilho
Mar 16, 2015 Robson Castilho rated it really liked it
Shelves: business
Great book about the future (or should be the present?!) of the companies.

A 21th century company shouldn't be seen as a hierarquical structure but as a network of pods (or cells). Command-and-control management is history and most companies are still stuck at Industrial Age.

This book presents cases of modern companies that got the message and gave autonomy to front-line people do the best they can to support their customers.

(Give one copy to your manager.)
Amy Mcsharry
Jan 31, 2014 Amy Mcsharry rated it really liked it
Gives a good background as to some of the benefits of being connected and instituting Holacracy. However, there are still a ton of open questions that this book doesn't address of how to get our company from where they currently are to the point of being connected. We all don't have the vision of Jack Welch, so it's hard to see what small steps can be made at every level to try to move the company in the right direction.
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What do you think? 1 5 Sep 01, 2012 01:31PM  
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“Customers, after all, are the one thing no business can do without. They are the key to every company’s survival.” 0 likes
“Leaders are not good because they are right, they are good because people follow them, and people follow those who are willing to listen and learn.” 0 likes
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