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İş Modeli Üretimi

4.15 of 5 stars 4.15  ·  rating details  ·  13,243 ratings  ·  317 reviews
YENİ VE BULUŞÇU İŞ MODELLERİ NASIL YARATILIR? İş Modeli Üretimi, dünyanın önde gelen şirketlerinin kullanmakta olduğu güçlü ve uygulanabilir inovasyon tekniklerini öğretiyor. Bu kitapla yeni bir iş modelinin nasıl tasarlanacağını, nasıl hayata geçirileceğini, eski bir modelin nasıl analiz edileceğini ya da yenileneceğini öğreneceksiniz. Yeni ve buluşçu modelleri benimsemey ...more
288 pages
Published (first published 2009)
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Community Reviews

(showing 1-30 of 3,000)
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Marko Savić
Why is this book worth reading for?
1. Because it has a great design.
2. Because it was published as a innovative business model.
3. Because it can easily change your life.
If you don't believe me, read this review.

I wouldn't know exactly if there is a definition in a book, but Wikipedia says business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, or other forms of value). From the experience in this book I would add that in the first
...more
Arjen
The subtitle of this book says "A Handbook for Visionaries, Game Changers, and Challengers". I'm sorry but I have to completely disagree. This is "A Handbook by Visionaries, Game Changers, and Challengers" and, in my opinion, "A Handbook for your boring conservative boss, the neighbourhood bakery selling the same old loafs of bread in the same shop for 30 years, the mayor of your incredibly dull town and for your parents".

In other words, it makes business models fun, comprehensible and accessib
...more
Michael Scott
Business Model Generation is one of my first readings on economics. (In my defense, I have prior experience with modeling in general, and some experience with economic models in comp.sci. and the market of distributed computing systems.)

This book turned out to be a mixed blessing. On the positive side, it's an easy-to-grasp, well-structured, richly illustrated book on the concepts, patterns, and processes that underlie the generation and use of business models. I particularly enjoyed reading ab
...more
Alaa Bahabri
قرأت هذا الكتاب من أجل أن نقوم أنا وأعضاء مؤسسة عالم غراس بتطوير المؤسسة من أجل خلق قدرة تنافسية عالية،
والحقيقة أنني لم أقر أ الكتاب فقط ، بل كنت أقوم بشكل مباشر بتطبيقه في اجتماعات المؤسسة،
النموذج الذي يقدمه الكتاب جد رائع، مميز، وسهل ، ويساعد على فهم السوق والعمل بشكل عميق،
و فكرة النموذج (الشكل ) و الرسومات البسيطة والكلام المختصر يعطي حافز للإبداع
إلا أن ما أعيبه على الكتاب هو الفوضى في الترتيب ، حيث إنني اضطررت لإعادة قراءة الكتاب أو أجزاء منه مرة بعد مرة لأستطيع تطبيقه،وربما كان هذا الترتيب
...more
Samar binKhamis
ملخص من ورشة عمل بعنوان : نموذج العمل - منتدى الغد- حاضنة بادر
هذا الكتاب وضع من قبل عدد من المؤلفين ، وهو يشرح نموذج العمل ، كخطوة
مسبقة لخطة العمل المفصلة .
نموذج العمل : هو هيكل فرضيات يشرح الأساس المنطقي الذي تتبعه الشركة لصنع قيمة معينة ، مرتبطة بالزبون ، مع تحديد المكاسب المتوقعة .
هناك تسع مختور لنموذج العمل :
- هيكل التكليف
- الأنشطة الرئيسة
- الشركاء الرئيسيين
- العرض المقدم للزبون
- شرائح العملاء / الفئة المستهدفة
- قنوات البيع
- طرق تحفيز المبيعات
- الموارد الرئيسة
- العلاقات مع العملاء
...more
Kars
This book sometimes suffers a bit from style over substance. Although a nice change from regular business books, the graphic design comes across as too eager to look trendy, and many of the illustrations aren't as illuminating as they first seem. Also, the tone of voice occasionally annoyed me with its love for buzzwords. Finally, in all honesty, it gets a bit boring and too shallow towards the end. However, the book did provide me with a useful framework for thinking about my own business and t ...more
Sofia
Posted on my book blog.

A book on business model innovation and how important that is for businesses n today's economic and technological climate.

I was torn between giving this book 3 or 4 stars. On one hand, it's a visually beautiful book which introduces some thought-provoking and useful tools, like the Business Model Canvas. On the other hand, for most subsequent chapters I felt like I was reading the same thing over and over again, with slight changes in the details. In the end, it was usefu
...more
Ben Donahower
The business model canvass is very popular in startup circles, however, after reading the book, a lot of people are doing it wrong or have admittedly repurposed the canvass to into how they do business.

I'm sure other ideas surrounding the development of a business model canvass, Ash Maurya has a completely different approach that works with his commitment to rapid MVP development and testing, are useful but they are very different than what's posited in this book. I highly recommend reading this
...more
Hasan AbuMeteir
من اهم الكتب الخاص بريادي الاعمال
يساعد في وضع تصور كامل للمشروع و كما انه يعتبر من أكثر النماذج مرونه و دقة
لا غنى لاي صاحب مشروع عن هذا الكتاب
Nick
I absolutely love this elegant workbook – both its design and the ideas. It takes the nine pieces of a business model – customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure – and gives you ideas, questions, activities and examples to generate ideas in each area. Work through this book if you’re thinking about starting a business and the result is far more likely to be successful.
Josef Kreitmayer
really nice one to get a grip on business model innovation. Absolut recommendation for startups and startup-interested people.

There is one BUT, that does not diminish the quality of the book.

Be sure to get at least 3 different other - this is one of the greatest books of the field - for practical startup-advice. This is one side of the business planning process - the business model. There is other know how to pick up on the foresight plan, to get at least an idea of.

great book to start into de
...more
Renato Silva
O livro é interessante pelo formato visual em que é apresentado, o que torna a leitura fácil e permite simplificação para compreensão. A primeira metade do livro foi bem interessante, mas a segunda ficou maçante porque trouxe conceitos já apresentados anteriormente, com explicações em excesso. Acho que podiam reavaliar a redução de alguns capítulos para tornar o livro mais direto em sua segunda parte. O livro é básico, como se fosse uma introdução à modelagem de negócios. Deve como literatura de ...more
Mohammed Al-Garawi
An amazing concept and an amazing set of models that you'll find really helpful if you're trying to understand the market, your organization, your competitors, and your customers.

The book covers the concept and details of the business model canvass and its uses. It also features a set of business models for the leading companies and organizations in the global market, and what makes each and every one of them excel in the market.

It also features 5 general patterns for business models that I foun
...more
John Seno
Reduces business to four essential components namely; offer, infrastructure, financial viability and customer interface. These components are spread out on a big picture visual canvas called "The business model canvas" which enables us to see crucial connections and relationships within the business. This book also incorporates classic strategic management tools like PEST analysis and SWOT analysis to further enhance the value of this book. This has to be the best business book I have come acros ...more
Raafat
إذا بدي اكتب عن هالكتاب فيمكن اكتب كتاب كامل عن التجربة والعظمة.
محتوى الكتاب بعطيه عشرة من عشرة وتصميم الكتاب والصفحات عشرة من عشرة بدون أي مبالغة.
كل صفحة عبارة عن رحلة. كل صفحة عم تجاوبني عن سؤال كان ببالي. صرت بآخر صفحة والكتاب عم يجاوبني لحتى وصلت لآخر سؤال.
بالنسبة إلي كان هالكتاب من أمتع تجارب حياتي. فعلاً مو طبيعي.
ما بحب التمجيد بالكتب والمنتجات, بس من ورا الكنز يلي جوا هالكتاب أنا متمني روح اتشكر المؤلفين والمصممين يلي ساووه.
Eustacia Tan
If you're looking to start a business, this is one of the books you should be reading. I find that this book helps immensely when you're trying to figure out what exactly your business is doing.

For example, I'm helping out at a charity called Amberbrook (the reason why I read this book). We know what we want to achieve - helping youths achieve their full potential, but the details, such as how we're going to advertise ourselves, how we're going to get enough donations to be sustainable, these ar
...more
Qusay Abdullah
كتاب إبداعي بسيط عميق وبكل سهولة قابل للتطبيق
Mark  Whelan
I recently completed the design thinking course at Stanford and was compelled to read this after seeing the author there. It's a summary of the design thinking decision process in relation to all business models.
An intuitive and inspiring examination which is easily actionable after a single read.


The overall approach appears to borrow heavily from IDEO; however, doesn't appear to sufficiently credit them..nevertheless, it's quite simply...brilliant.
Meta Brown
Business Model Generation offers several things I really like:

1) Valuable content explaining business models and their elements,
2) Stimulating brainstorming exercises, and
3) An interesting process that seems well-suited for workshops.

I suspect many readers are attracted to this book because of its appealing layout and design. It is attractive! However, I didn't find it functional.

The book's central concept is a simple diagram, the business model canvas, for outlining different aspects of the bus
...more
Adriaan Jansen
''Business Model Generation'' uses a great visual approach to present tools to describe, analyse and create business models. It is unique among business books: It is a dynamic, colourful book, a fresh and fun way to present both new and known concepts.

The way the theory is presented in this book reminded me of many of the recommendations made in ''Moonwalking with Einstein'' (about how our memory works) by Joshua Foer. That book argues that humans have a superb spatial memory. The Business Model
...more
Miao
The book introduces the Canvas framework for discussing and analyzing businesses. As a visual thinker with no business background, I found the concept interesting and useful, especially as a tool for guiding and documenting discussions. I am excited to start using this and have been pushing the book into the hands of my partners in crime.

However, I did find the writing rather dry and difficult to digest at times, which I felt was at odds with the author's self-professed intentions to make the s
...more
Bruce Kasanoff
Jun 08, 2012 Bruce Kasanoff rated it 5 of 5 stars  ·  review of another edition
Recommends it for: anyone in business
Recommended to Bruce by: Found it early
This book was so dynamic, so useful, so inspiring that it motivated the style and approach of my new book with Michael Hinshaw: Smart Customers, Stupid Companies. http://www.amazon.com/dp/B0083Q18CW

BMG is a deceptively simple, extraordinarily powerful innovation tool.
Ginan Aulia Rahman
kalau kamu bosan dengan hidup yang begitu-begitu saja. cobalah iseng bikin sebuah perusahaan yang keren. Buku ini sangat membantu pembacanya berpikir "hei, ternyata membuat model bisnis itu simpel. saya bisa buat dengan kreatif dan hebat!"

ada 9 hal utama untuk membangun sebuah perusahaan
Key Resources
Key Patner
Cost Structure
Key Activities
Costumer Relationship
costumer Segment
Value Proposition
Channel
Revenue Streams

Kalau kamu bisa merancang 9 hal utama itu menjadi suatu konsep bisnis yang keren. ma
...more
Tarun Gangwani
Great primer for how business models are created and communicated. There is also a great dose of design thinking infused into the architecture of the canvas, something that is really appreciated by a novice like myself.
Sarah
Reading In Progress: So far a lot of great book design with pages with awful book design. Seriously some of us have dyslexia, others might have problem with low contrast. Seriously people inaccessible design is BAD design.

Finished: I wanted to love this book, or at least like it. Whoever said that this book has great design is THE liar. Sans serif fonts for long texts? What the hell! Photos with text in it is awful. It might be acceptable if the text in those photos was highlighted to provide go
...more
Path Kittinat
ดีงาม เขาใจงาย อธิบายธุรกิจออกมาไดครบถวน จนสามารถสรางโมเดลใหมๆ สรางมุมมองใหมๆ ทางใหมๆ ออกมาไดแนๆ คนทำงาน นักบริหาร คนทีอยากทำธุรกิจ ควรอานเปนอยางยิง! ...more
Abdullah Al-zamel
A Great book design and way of presenting ideas that forces you to continue reading.. Very inspiring and worths having :)
Chadi Nanaa
A highly recommended book for everyone who wants to launch his own business, or curious about business model !
A.aziz
كتاب يشرح لك ديناميكيات العمل التجاري

الجميل فيه هو قربة من الواقع من خلال منطقيته و امثلتة
Ag
Алсыг харагч, тоглоомын дүрмийг өөрчлөгч, хувьсгал хийгчдэд зориулсан гарын авлага

Ревью гэхээсээ илүүтэй товчлол бичих бодолтой байна. Учир нь хүмүүст ширээний ном гэж байдаг шиг энэ нэг хэсэгтээ миний ширээний ном болох нь. Өөрийн ном биш учир ширээн дээрээ байлгаад байж чадахгүй, харин эндээ товчлолоо биччихвэл дэлгэцийн ном болчихно гэж санаад :)

Товчлолыг ил, нээлттэй бичиж байгаадаа бага боловч гэмшиж байна. Уг Номыг монгол хэлэнд хөрвүүлэн, хэвлүүлсэн YMC компани, Халиунбат захиралд таларха
...more
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Value Proposition Design: How to Create Products and Services Customers Want Creare modelli di business: un manuale pratico ed efficace per ispirare chi deve creare o innovare un modello di business Tu modelo de negocio Diseñando la propuesta de valor: Cómo crear los productos y servicios que tus clientes están esperando Business Model You: A One-Page Method for Reinventing Your Career

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“One way multi-sided platforms solve this problem is by subsidizing a Customer Segment. Though a platform operator incurs costs by serving all customer groups, it often decides to lure one segment to the platform with an inexpensive or free Value Proposition in order to subsequently attract users of the platform’s “other side.” One difficulty multi-sided platform operators face is understanding which side to subsidize and how to price correctly to attract customers.” 1 likes
“companies should focus on one of three value disciplines: operational excellence, product leadership, or customer intimacy.” 0 likes
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