Recipe for Press
Enlarge cover
Rate this book
Clear rating

Recipe for Press

by
4.21 of 5 stars 4.21  ·  rating details  ·  14 ratings  ·  6 reviews
Recipe for Press, pitch your story like the pros & create a buzz, represents the author"s unique ability to share with emerging designers, students, small businesses and family brands how to create fruitful relationships with media influencers and score valuable press. The book is a “how-to-be-your-own-publicist” guide to all of the information a seasoned editor wants...more
Paperback, first, 128 pages
Published January 2012 by PC Press
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 41)
filter  |  sort: default (?)  |  rating details
Janet
Apr 11, 2012 Janet rated it 5 of 5 stars
Recommends it for: business owners, bookstore managers, bands, crafters, creative folks
Amy Flurry's Recipe for Press is full of ideas that, once encountered, seem like ones you *should* have thought up yourself but didn't. She gently nudges the reader to focus on the parts of her business that make it different from the competition and urges her to make genuine contact with press outlets that would be interested in those special traits. While reading the book I saw that, in my misguided effort to save time by sending out blanket press releases to all the media outlets I know of,...more
Nicole
This quick but informative read is perfect for anyone who runs a business and needs to know the basics about the proper way to get the attention of press. Actually, not only get the attention but build a relationship with members of the press.

Besides the helpful info and the obvious expertise of the author, Amy Flurry, Recipe for Press consists of interviews with charming and successful entrepreneurs as well as a really cool book design.

Recommended for sure.
Kirsten Palladino
Excellent book for small-business owners. Amy Flurry knows her stuff. As a seasoned editor, I can say for sure that Amy's book holds the key to getting your business in front of editors. If your product is worthy of editorial consideration, then you very well might get some press with Amy's help.
Jasmine
This is one of the most useful books I have ever read. It's all about DIY pr and how to approach editors and producers in a way the offers useful content for them and mucho ink and screen time for you and your product. Everybody wins!
As a news assignment editor, I wish it was required reading for every PR or journalism program.
Bernard
wonderful book-- totally readable and eminently practical. Widely transferable to whatever endeavor fuels your passion and deserves further attention in a busy barraged world. a Must for entrepeneurs and people with ideas worth getting out there.
Lisa
Very helpful book about how to pitch your business in an informative, creative way. I gave it 3 stars because it is littered with so many typos. This book needs to have a good copy editor, and hopefully that happens in the next press run.
Katie
Katie is currently reading it
Jul 07, 2014
Karen
Karen marked it as to-read
May 13, 2014
Aj Kramer
Aj Kramer marked it as to-read
Nov 20, 2013
Jenny
Jenny marked it as to-read
Oct 30, 2013
Lori
Lori marked it as to-read
Oct 07, 2013
Julie
Julie marked it as to-read
Oct 04, 2013
Caroline
Caroline marked it as to-read
Aug 28, 2013
Katie
Katie marked it as to-read
Aug 22, 2013
Megan Ernst
Megan Ernst marked it as to-read
Jul 15, 2013
Katie
Katie marked it as to-read
Jun 27, 2013
Kat Miller
Kat Miller marked it as to-read
Jun 20, 2013
Michelle
Michelle marked it as to-read
May 23, 2013
Carrielynn
Carrielynn marked it as to-read
Apr 23, 2013
Neil Parker
Neil Parker marked it as to-read
Apr 02, 2013
Carlyease
Carlyease marked it as to-read
Jan 28, 2013
Kcholakian
Kcholakian is currently reading it
Jan 28, 2013
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »
5815054
Amy Flurry is a freelance writer, editor and stylist of fifteen years with work featured in InStyle, Conde Nast Traveler, Paste, O @ Home, Four Seasons, House Beautiful, Country Living and Refinery 29. She served as a regional editor for Lucky magazine for six years and as a style correspondent for eBay’s online magazine, The Inside Source. In addition to her editorial work, Flurry has provided br...more
More about Amy Flurry...

Share This Book