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Recipe for Press
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Recipe for Press

4.06 of 5 stars 4.06  ·  rating details  ·  17 ratings  ·  6 reviews
Recipe for Press, pitch your story like the pros & create a buzz, represents the author"s unique ability to share with emerging designers, students, small businesses and family brands how to create fruitful relationships with media influencers and score valuable press. The book is a “how-to-be-your-own-publicist” guide to all of the information a seasoned editor wants ...more
Paperback, first, 128 pages
Published January 2012 by PC Press
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Apr 11, 2012 Janet rated it 5 of 5 stars
Recommends it for: business owners, bookstore managers, bands, crafters, creative folks
Amy Flurry's Recipe for Press is full of ideas that, once encountered, seem like ones you *should* have thought up yourself but didn't. She gently nudges the reader to focus on the parts of her business that make it different from the competition and urges her to make genuine contact with press outlets that would be interested in those special traits. While reading the book I saw that, in my misguided effort to save time by sending out blanket press releases to all the media outlets I know of, ...more
This quick but informative read is perfect for anyone who runs a business and needs to know the basics about the proper way to get the attention of press. Actually, not only get the attention but build a relationship with members of the press.

Besides the helpful info and the obvious expertise of the author, Amy Flurry, Recipe for Press consists of interviews with charming and successful entrepreneurs as well as a really cool book design.

Recommended for sure.
Kirsten Palladino
Excellent book for small-business owners. Amy Flurry knows her stuff. As a seasoned editor, I can say for sure that Amy's book holds the key to getting your business in front of editors. If your product is worthy of editorial consideration, then you very well might get some press with Amy's help.
This is one of the most useful books I have ever read. It's all about DIY pr and how to approach editors and producers in a way the offers useful content for them and mucho ink and screen time for you and your product. Everybody wins!
As a news assignment editor, I wish it was required reading for every PR or journalism program.
wonderful book-- totally readable and eminently practical. Widely transferable to whatever endeavor fuels your passion and deserves further attention in a busy barraged world. a Must for entrepeneurs and people with ideas worth getting out there.
Very helpful book about how to pitch your business in an informative, creative way. I gave it 3 stars because it is littered with so many typos. This book needs to have a good copy editor, and hopefully that happens in the next press run.
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Amy Flurry is a freelance writer, editor and stylist of fifteen years with work featured in InStyle, Conde Nast Traveler, Paste, O @ Home, Four Seasons, House Beautiful, Country Living and Refinery 29. She served as a regional editor for Lucky magazine for six years and as a style correspondent for eBay’s online magazine, The Inside Source. In addition to her editorial work, Flurry has provided br ...more
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