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Preview — The Art of Selling Yourself by Adam Riccoboni
The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life
Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself.
Paperback, 192 pages
Published October 11th 2012 by Tarcher
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Picked up the book to see if it had any pointers I might be able to use for fundraising and promoting the non profit I run (www.case-az.org). The authors offer sound principles for building out a brand--most importantly research, planning, listening, and executing deliverables on schedule. Many of the lessons are common sense, but reading the book can help stay on track when the stress and noise of everyday life and business cause distraction or drift.