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  <title><![CDATA[The Ten Demandments : Rules to Live by in the Age of the Demanding Customer]]></title>
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  <default_description>&lt;p&gt;&lt;b&gt;From the mouths of customers: what they want, how they want it, and what they'll do if they don't get it&lt;/b&gt;&lt;/p&gt;  &lt;p&gt;There's no way around it. Executives, managers, and strategic thinkers around the globe are grappling with how to transform their organizations from product or service orientation to being customer driven. &lt;i&gt;The 10 Demandments &lt;/i&gt;presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. In this customer-centric manifesto, customer experience guru Kelly Mooney scrutinizes the total customer experience. &quot;Earn My Trust&quot; . . . &quot;Put Me in Charge&quot; . . . &quot;Inspire Me&quot; . . . Each resulting demandment is a call to action from customers&#173;&#173;a call that is answered by the book's strategic insights, anecdotes, and action plans.&lt;/p&gt;</default_description>
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