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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

3.56  ·  Rating Details ·  760 Ratings  ·  59 Reviews
A frugal and flexible approach to innovation for the 21st century

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, an
Hardcover, 288 pages
Published April 1st 2012 by Jossey-Bass (first published 2012)
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Sundarraj Kaushik
Jugaad is a word that like Karma and Dharma have no equivalent in English. It is understood and practised by the natives. It is also followed by others, but is not necessarily seen as Jugaad.
If one were to describe Jugaad to English speakers one would use the phrase "a quick fix for a complex problem". It has come to connote "a quick and dirty fix for a complex problem".
The authors in the book wish to dispel the myth that a quick fix need not always be a dirty fix. They further add the connotati
Jun 05, 2013 Rajesh rated it really liked it  ·  review of another edition
Every business faces challenges that it must overcome in order to be functional and successful. To this end, each business structures its organisation and streamlines the internal processes thereby delivering products and services very much sought after by customers in need or otherwise. The traditional approach of structured innovation, a top down method, has yielded speldid results thus far. There is no reason why it would not in the future, however, with some alterations that enable it to ada ...more
Gunjan Gupta
Jan 11, 2014 Gunjan Gupta rated it it was amazing  ·  review of another edition
Book is a collection of beautiful jugaad ventures of people all around the world. It describes how people have built giant companies by simple innovations. Jugaad Entrepreneurs have converted their problems into opportunities.
Book is a simple reading and collection of many stories right from International Brands like: 3M, Facebook, Apple to home grown companies like: Big Bazaar, Yes Bank, SBI and many more.
Rohit Reddy
Apr 04, 2013 Rohit Reddy rated it really liked it  ·  review of another edition
I am so grateful that I have read this before my academic adventures in the United States. A must read for any aspiring Industrial Engineer. This is one business book you should read if you aim to be Alena organization.
remi d
Mar 06, 2017 remi d rated it did not like it  ·  review of another edition
I had high expectations for this book. The content was harldy novel, the writing was repetitive, it felt like an advertisement for the jugaad brand and, although the case studies revealed the momentum of a global trend, the content was unengaging.
This book has ~300 p., had the repetition been edited out and the writing been more engaging (maybe a 75-page book leading you to engage with it's online content rather than this bloated book), it might have actually been a worthwhile read.
Devanshi Mittal
'Jugaad' is one of the most practical ideas in today's world and this book describes it in a very concise manner. Thoroughly explained, the six principles are something that everyone thinks about but never really considers implementing. With brilliant examples, the book seemed to knowledge me about a number of company initiatives and implementations that are already happening around the world. However, there are parts that are quite repetitive. At times I was tired of reading some very similar p ...more
Rohan Monteiro
Jan 07, 2017 Rohan Monteiro rated it did not like it  ·  review of another edition
Quite a lot of examples but it didnt read smoothly..was a bit choppy in terms of the way the narrative was being told.

Just read 3 chapters and then decided to quit because it wasnt holding my interest.
Jan 03, 2017 Srichandhram rated it it was amazing  ·  review of another edition
Necessity is the mother of innovation. Need and the non availability of facility or money to get to that facility leads to frugal innovation techniques which over a period of time challenges the thought leaders. Good one and a must read for all.
Feb 08, 2015 Niket rated it really liked it  ·  review of another edition
Right from the micro level to the macro economic level, there are issues which needs to be resolved in order to improve the quality of life. The management erupted in western countries and change the entire perspective of how we look at things. But can we apply same management principles in Asian countries which are facing problems like poverty, population, poor medical facilities, deprivation from basic amenities and so forth? Every business in these countries faces enormous challenges and giga ...more
Abhishek Sengupta
Jan 17, 2016 Abhishek Sengupta rated it really liked it  ·  review of another edition
Overall a very good read to understand frugal innovation created by combining locally available material, accessible technology and business model. The research done by the authors spans industries, continents, customer age groups, communities and level of complexity. My favorite parts are the examples from real life e.g. Mittikool from India, Billboard in Peru that captures and converts air moisture to drinking water, M-PESA from Africa or Illiac Diaz's 'solar bottle' in Philippines. The six pr ...more
Pranav Saxena
Definitely an interesting outlook at the changing business landscape, as to how everyone is going from the structured to the "innovative", from the big to the small, from concentration to de-centralization, and how this is not simply restricted to the entrepreneurial community but also to the likes of the Tata's, GE's, Infosys etc. It helps greatly in explicitly calling out a phenomenon that most of us in the corporate worlds might have already seen undercurrents of, and something that will most ...more
Balachandar Kaliappan
Companies like Whirlpool spend money like water to bring in a new product that amuse people and also spends crores of rupees to develop and market it. A refrigerator made by the company is costing around 10,000 rupees and you must have electricity support. Taking all the points into his mind, Mr.Prajapathi developed a clay refrigerator which will just cost you Rs.3000 and that don’t require electricity after this wonderful innovation he started his own venture called Mitticool Industries. What a ...more
Jugaad- Begins with an interesting anecdote of Mansukh Prajapatis's breakthrough innovation of Mitticool - a clay made refrigerator , and slowly digs into some more of these kinds. I enjoyed reading these short stories about both the grassroot entrepreneurs and about brick and motor companies adopting frugal approach to innovation.But but at some point the stuff in and around these stories, evangelized by the authors became repetitive and unnecessary such that after the 200 pages it became diffi ...more
Jon Fish
An interesting synthesis of some common ideas, Jugaad Innovation proposes that innovation often comes from frugal entrepreneurs, thinking flexibly, and in an empathetic way that includes the margin. In many ways, this is the combination of the Lean Startup mentality with traditional social entrepreneurship. The thesis, though, that Western corporations tend to shun Jugaad innovation and are thus missing opportunities, is one well articulated and supported.

An easy read, Jugaad Innovation is a gr
Dennis Dason
Oct 08, 2012 Dennis Dason rated it it was ok
Shelves: management
This review has been hidden because it contains spoilers. To view it, click here.
May 16, 2015 Jen rated it really liked it
The 6 Principles of Jugaad:

- Seek opportunity in adversity
- Do more with less
- Think and act flexibly
- Keep it simple
- Include the margin
- Follow your heart

The book dives in-depth into how adopting these principles leads to jugaad innovation, helping Western firms compete, innovate, win and grow in in this ever-changing, competitive environment we live in. The examples show insight and clarity in different ways and methods firms and individuals can adopt jugaad methods, and can relate to a multi
Apr 06, 2013 Jennifer rated it it was ok
Shelves: g-a
To someone already in the Industry, it's not a new concept to 'do more with less', it's actually expected now. 'Faster, Better and Cheaper' is normal every day talk. Not sure if I agree about patent discussions, if it's a new creation and corporate based, you're going to need to have the patent protection. This book describes every day, innovative, modern day life, marking it as 'it was OK' as the only thing that I learned was the definition of Jugaad and some cultural innovations/inventions.
Shantanoo Desai
Jan 03, 2014 Shantanoo Desai rated it really liked it  ·  review of another edition
The book is made to suit every person who favors knowledge over genres. Even though I am a person with technical background, the book managed to serve its purpose with more examples of how you can innovate without a major funding back up and act on my feet.
the plus point of the book is that it manages to avoid all the business administration jargon which either intrigue you or makes you want to avoid the book all together. I think it is a must read for everyone who wanta to make it big, make it
Mar 04, 2015 Pallavi rated it really liked it  ·  review of another edition
Interesting examples of how govt./organizations/individuals are making use of limited resources available to them to create value for the society. The writers have made a good case for integrating jugaad (like fast prototyping and testing in the market) with complex, resource intensive R&D system (six sigma process etc.) to increase innovation and competitiveness of organizations. Had this been written after 2014, I am sure India's Mars orbiter mission, Mangalyaan, would have made a good cas ...more
Rajiv Chopra
Jul 05, 2014 Rajiv Chopra rated it did not like it  ·  review of another edition
Shelves: management
This is one of the worst management books that I have read. The authors attempted to jump on the bandwagon of westerners looking at Indian innovation.

They have got the concept of 'jugaad' all wrong. What ails India is the 'jugaad' mentality, which is a low-cost fix! Aimed at short term fixes, and the problem with 'jugaad' in a corporate set up, is that you lose focus on excellence.

The authors would do well not to rehash concepts they do not understand, pepper them with anecdotes of meetings wit
Riccardo Paterni
Feb 13, 2013 Riccardo Paterni rated it really liked it
Shelves: innovation
Interesting and a times fascinating perspective on an actual Indian management model; the fact s that these practices are packed as a model but in reality are by the very definition of Jugaad (if a proper definition s possible) the actual practice of innovation is far from it. I liked to read about a sound management perspective from India; there is a lot about business (beyond many true and untrue stereotypes that other countries can learn from Indian business tradition and mindset.
Dhyey Desai
Some stories are nice and refreshing. The book mainly highlights how a third world country like India tackles innovation from a totally frugal perspective. The solutions that emerge from the lack of resources, are cheap and simple and have the unique quality of scalability which can bring these affordable solutions to millions and in the process help to reduce costs in first world countries.

Jun 27, 2013 Iyer rated it really liked it  ·  review of another edition
A good book with fine insights as to how corporations can achieve more through frugal engineering. The need for businesses houses to shed straight jacketed thinking and create boxes for fostereing innovation, rather than thinking out of the box.
The book also exemplifies the thinking of various successful corporations including Philips, Apple, Godrej and many others and their way of adapting the 'Jugaad" approach.

Jonathan Bogott
Apr 01, 2013 Jonathan Bogott rated it really liked it
Shelves: innovation
This book was a tough pill to swallow working for a large multinational organization. It's hard to imaging that my over-engineered bulletproof widget with 20 bells and whistles isn't exactly what the developing world needs. If the west continues to offer "low-cost" solutions that are 15% cheaper, we are never going to fully realize the potential of developing markets.
May 03, 2013 Ullash rated it it was ok  ·  review of another edition
this is a book that is definietly not targeted at SMEs who have to innovate given the constraints they operate in. it is targeted at corporates who are adviced how to encourage innovation in their companies. the real life innovation stories told throught are the only motivation for reading this book. not volumonous at 280 pgs still I had to push myself hard to complete it.
Alex Devero
Jul 27, 2015 Alex Devero rated it liked it  ·  review of another edition
Shelves: business
Jugaad thinking is driven by flexibility, seeing opportunity in adversity and embracing marginalized consumer bases. When these principles are combined with traditional Western methods, companies will discover newfound agility, resourcefulness and resilience, allowing their business to stay competitive in an ever-shifting market.
Feb 19, 2016 Barnabas rated it really liked it  ·  review of another edition
Shelves: business
A great showcase of frugal innovation concepts and practices. Interesting to read for multinational company leaders - because it is in straight opposition with what they believe and do most of the time.
An easy read.
Nisha Agarwal
Aug 17, 2015 Nisha Agarwal rated it really liked it  ·  review of another edition
An amazing book! The concepts and innovations read in this book keep you amazed throughout. The writers have cleared many aspects of innovation and business, sure to help understand the new business era.
David Barrie
Over-hyped and a bit too pleased with itself. Am just not sure what it adds to what people in social innovation already know. Reads like one long pitch for corporate clients. :(
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Indian lessons in low-cost innovation. 1 8 May 28, 2012 02:31PM  
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Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is a Fellow at Judge Business School, University of Cambridge, and a World Economic Forum (WEF) faculty member. He is a member of WEF’s Global Agenda Council on Design Innovation and a regular columnist on Navi is co-author of the bestseller Jugaad Innovation: A Frugal and Flexible Approac ...more
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