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BrandSimple: How the Best Brands Keep it Simple and Succeed
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BrandSimple: How the Best Brands Keep it Simple and Succeed

3.80  ·  Rating Details  ·  151 Ratings  ·  9 Reviews
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design ...more
Paperback, 256 pages
Published August 7th 2007 by St. Martin's Griffin (first published August 22nd 2006)
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Summary: To build a great brand, pick something different and important about your product, create a simple branding message around it that generates an emotional response, and then stick to it!

Recommended? Eh, not really…you’ll get the gist in this blog post (you’re welcome).

Key takeaways:

What is a brand?

* “A brand is what your product or service stands for in people’s minds; it might be an image or, perhaps, a feeling. Branding is the process of executing and managing the things that make peo
Dennis Shelton
I read this book a few years ago. Recently I have been thinning out my books and came across this again. It is the most highlighted book I have ever read. If you read one book on branding, this is the one. It will stay on my top shelf and be something I re-read very soon.
Aug 24, 2008 Eric rated it really liked it  ·  review of another edition
Great book on understanding the definition of 'brand' and the importance of it. Brand, from my understanding, is the perception people of have you, your company, your country, etc. Being able to take steps to understand how other people think of you is the first step of being able to control and thus benefit from your brand. I've been in a business reading mode lately so it was a fun read for me.
Kevin Doohan
Jun 14, 2009 Kevin Doohan rated it liked it
OK. Not awesome. Just OK. Kind of repetitive and sometimes obvious for someone who is already a brand marketer. Probably best for marketers who need to learn about branding, not for those who are already good at it and have had brand marketing training. For veterans, there is very little new here.
Sean Conner
It's a good treatment of brands, with some interesting historical anecdotes. It could have been better written and is about half a step behind the times, but overall one of the better books on brands and branding.
Jacob Stone
Apr 23, 2011 Jacob Stone rated it it was amazing
great book about branding. amazing read for anybody in the brand creation / strategy field
Lori Grant
An optional-read book on branding for the knowledge worker, manager, executive, or entrepreneur.
Jun 12, 2008 Ron rated it liked it  ·  review of another edition
Should have kept the book simple.
Beni Pop
Jan 27, 2013 Beni Pop rated it it was amazing  ·  review of another edition
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